Leading the new product development initiatives by pioneering the use of cutting-edge technologies and by collaborating with startups and technology innovators to bring novel digital products from concept to market readiness.Managed the end-to-end development of the new business dedicated to corporate wellness, encompassing market research, make-or-buy assessments, business planning, go-to-market strategies, and the design and deployment of MVPs.

Led the launch of H-FARM BCN - a NewCo targeting the Iberian market - focusing on the M&A deal to acquire a local consultancy to facilitate market entry, followed by comprehensive post-merger integration to optimise governance, team structure, and operational processes.Coordinated the inception of high-profile strategic and special projects, and developed the new strategy and business plan for the business unit dedicated to executive education (H-FARM College).

Defined and supported more than 30 digital transformation and innovation projects for a diverse clientele across multiple sectors.Provided instrumental support to the Business Unit Manager in operational management, encompassing business development, strategic planning, budgeting, recruitment, and process enhancement.

Conducted in-depth market research for corporate clients to uncover cutting-edge technologies and trends, and to pinpoint potential partnerships and investment leads.Developed a novel methodology for executing market analyses and scouting activities, successfully establishing a global network of alliances with accelerators, incubators, and investors.