Marco Pellicci Email & Phone Number

Milan, Lombardy, Italy

Milan, Lombardy, Italy

- Set the commercial strategy and the operative guidelines for a team of 8 sales reps to deliver monthly, quarterly and yearly targets.- Support and help clients to access data, analyze it and take informed decisions to improve their business performances and marketing and trade marketing strategies.- Keynote speaker for many national and international.

Milan, Lombardy, Italy

• Responsible for driving forward NielsenIQ’s eCommerce & Digital Shopping solutions and go-to-market strategy.
• Manage, build and develop business relationship with senior stakeholders and decision makers to become a trusted advisor on eCommerce & Digital Shopping matters.
• Collaborate with other NielsenIQ’s teams (Retail, Ops, Product Leadership, Client Service…) to provide the right support and to develop innovative solutions to help clients in tracking FMCG online sales and get the.
• Accountable for yearly and quarterly revenue targets, lead pricing conversations, maintain consistent prices and discounts across all stakeholders in alignment with the company strategy
• Accountable for client retention, growth and revenue by collaborating across NielsenIQ teams to identify opportunities for solutions expansion and uncover sales opportunities with clients.

Milan, Lombardy, Italy

• Monitor the health and relationship of assigned accounts and drive a set of actions to help ensure client success by facilitating two-way communication to address client needs.
• Manage, build and sustain the business relationship with senior stakeholders and decision makers on a day-to-day basis to become a trusted advisor by demonstrating on-going value by driving client outcomes.
• Accountable for client retention, growth and revenue by collaborating across Nielsen teams to identify opportunities for solution expansion and uncover sales opportunities with clients.
• Conduct monthly business reviews with executives to present results, projects, advise on best practice product usage to ensure alignment and manage client expectations around solutions.
• Lead and develop a team of junior account managers and analysts responsible for helping to deliver against client commitments.
• Leading strategic pricing conversations with Senior Sales management to provide creative pricing proposals for every account within a given sales territory to win new business, secure competitive renewals, and grow.

London, United Kingdom

• Responsible for driving forward the relationship and building a strong partnership with clients in the Health, Beauty & Personal Care industry.
• Meeting and exceeding quarterly and annually revenue targets by negotiating the renewal of continuous services, whilst identifying new opportunities to meet growth objectives.
• Leader of pricing conversations, maintaining consistent prices and discounts across all stakeholders in alignment with the company strategy.
• Building and managing a robust sales pipeline by keeping up-to-date prospect and client revenue opportunities in Salesforce, including complete contact information, reports, price quotes and agreements.
• Build strong and continuous relationships with key stakeholders to ensure they perceive the value from Nielsen’s partnership.
• Engage with key clients in weekly/monthly meetings to review their business needs and strategic priorities, linking through to all Nielsen services and solutions ensuring they deliver against expectations.

Belgrade / London / Oxford

• Responsible for driving forward the relationship and building a strong partnership with clients in the Food & Beverage, Health, Beauty & Personal Care and Retail industry.
• Improved client relationship through continuous support, meeting business needs and becoming a trusted partner for Nielsen clients.
• Developed and delivered analytical insights and performance presentations, integrating multiple data sources such as: retail measurements, consumer panel, media spend and consumer confidence, to answer clients’ briefs.
• Measured and tracked reach, resonance and reaction of advertising campaigns across all media.
• Provided clients and media/creative agencies with actionable insights for online/offline marketing campaigns, suggesting ways of improvement for current and future campaigns.
• Coordinated a successful global pitch in category management with focus on assortment and space optimisation, leading Nielsen to win the project.

Milan Area, Italy

• Responsible for driving forward the relationship and building a strong partnership with global companies within the Food and Health, Beauty & Personal Care industry.
• Improved client relationship through dedicated support, meeting business needs and becoming a trusted partner for clients.
• Developed and delivered global and regional client performance reports on market shares, distribution, sales and competitor’s performance.
• Supervised and led projects, coordinating efforts with global and regional teams to deliver significant value against client’s expectations.
• Supported Nielsen senior management on delivering revenue targets by negotiating the renewal of continuous services, whilst identifying opportunities to meet growth objectives.

Milano, Italia

New Graduate Program is a full time program of trainings and learning-on-the job who gives the opportunity to know the ins and outs of the Nielsen World. I worked in the Client Service Area.

Master In Marketing E Comunicazione D'Impresa, Marketing And Communication

Laurea In Comunicazione Pubblica, Sociale E Di Impresa, Comunicazione, 107/110