Marco Placci Email & Phone Number

Amsterdam Area, Netherlands

Key skills summary: sports marketing and event management, partnership activation, budget management, performance evaluation, scouting, product servicing and social media analysis.• Negotiate and manage contracts of athletes/clubs/federations • Manage the global budget including the entire portfolio of partners within Sports Marketing Running• Develop and execute the Running Sports Marketing strategy• Work together with the Sports Marketing team to plan and execute Brand events• Collaborate closely with Comms and PR to activate key partners involved in brand and category campaigns • Represent the adidas brand and the respective Sports Marketing category mainly at athletes/clubs/federations events• Promotional product strategy for athletes/clubs/federations in cooperation with respective BU Teams• Be a contact point regarding athletes/clubs/federations related issues for all services• Work in close cooperation with key departments (e.g. PRS, Product, SMSU, CtC Team, Global Communications, PR)• Coordinate the entire athletes/clubs/federations projects and handle the forecast, ordering and delivery of products for all Federations/Clubs/Athletes events• Coordinate the overall kit/product approval process with the athletes/clubs/federations and the Product Department according to Federations/Clubs/Athletes equipment regulations• Coordinate the overall licensed product and Event-related communication approval process • Define and execute annual athletes/clubs/federation Activation Plan (incl. e.g. a licensed product strategy, retail implementation, global brand communications concept and B2B) considering the mid and long-term adidas Brand Vision • Ensure the communication and activation of athletes/clubs/federation events-related rights and obligations within the adidas global organization and towards the respective host markets (incl. guidance and support)

London, United Kingdom

Key skills summary: digital channels management and development, event management, partnerships development, administration, marketing activities• Planned and created media content (photos, videos, blogs) to develop digital channels such as website and social media• Developed and managed partnerships to establish the product in the market• Research and advice on competitor activity and potential partnerships• Planned and organised promotional events within the sports industry

London, United Kingdom

Key skills summary: digital channels management and development, event management, partnerships coordination, administration, fundraising management • Established and coordinated partner relationships such as Infront, MP & Silva, European Handball Federation (EHF) and Italian football clubs (Lazio, Sampdoria, Genoa, Udinese, Palermo)• Raised over £ 50,000 by negotiating with donors for signed merchandise and “money can’t buy” experiences• Managed digital channels and increased social media presence• Created and implemented fundraising opportunities - Donation platform - Contractual agreement with online platforms, such as Charity Buzz and Charity Stars• Managed and organized different sports and media events: - Pre-event administrative tasks at TV Sports Awards - high-profile awards gala - Planned and executed “Pro League Play for Change School Cup” - a youth football tournament in partnership with Belgium Pro League with 16 teams, 180 players and 2000 people as audience. TV coverage on main Belgium TV channels. - Coordinated and led EHF staff to run fundraising activities during VELUX Handball Champions League Finals 2015.

Rome

Key skills summary: operations management, event management, logistic management, athletes’ assistance across 3 areas (logistics, event registration, event protocol)• Provided high-quality assistance H24 for any ad hoc requests. Managed the support office at the event headquarters while leading a team of 6 people• Planned and organised a promotional event in Rome with Olympic gold medalist, Steve Hooker. Led the event at the venue and assisted Hooker as an interpreter while he engaged with the audience• Liaised regularly with world-class athletes including Usain Bolt• Arranged accommodation and transport for 60 athletes and managers

Florence

Key skills summary: operational management, event management, sponsorships management, marketing• Considerable increase in audience and loyalty with the campaign “Live the stadium 7 days a week" - Organisation of side events: cultural, gastronomic, musical, sporting events - Attendance grew by 300 % at match days• Introduced a new organisational model to make the club more operative. The implemented Sports Quality Model increased operations and productivity while creating clear goals and allocation of responsibilities• Substantial increase in sponsorships which had a great impact on the club's finance

Faenza, Italy

Key skills summary: sport training, event organisation, administration • Increasing of players since the beginning from 10 players to 20 players• High-quality training sessions• Victory of final seasonal tournament • Motor and sports patterns improvement

Faenza (Ra) Italy

Key skills summary: operational management, marketing, sport training• Coordinated direct and indirect marketing activities with the following results: - Increased new memberships every year by 20-25% - Upgrades from monthly/quarterly to annual memberships by 30-40%• Performed administration duties such as receptionist support and cash handling• Managed and trained a regular portfolio of 10-15 clients with different goals and needs

Master’S Degree (First 1.1): Sport Management And Marketing, Management, Sport Organization, Organization Of Sports Events, Law, Business Administration, Economi, Full Marks And Honor

Diploma In Social Media Marketing, Social Media Marketing, Distinction

It provided a solid foundation for those intending to plan, execute, and analyse social media campaigns and how to create content.

Advanced Business English, Business/Commercial English

Sport Science, Physiology, Anatomy, Biology, Sport Psychology, Law (Public, Private And Sports), Pedagogy, English