Marco Pomponi Email & Phone Number

Milano, Lombardia, Italia

Milano, Lombardia, Italia

- Responsible for Drilling & Demolition, Wood, Hand Tools products (Total annual sales of €27 mln)- Launch of new products and management of pricing activities, monthly forecasts and sales trainings- Development of a new service portfolio in order to support the dealers and increase the sell-out- Principal speaker in online conferences organized in collaboration with large customers - Responsible for the relaunch of the power tools rental business

Milano, Italia

- Development of a new marketing approach to the Car Dealer Channel based on the market segmentation - Design and implementation of sell-in and sell-out promotional activities - Responsible for all the retail top customers events- Competitor analysis - Project owner of the rebranding of all the Continental soft franchising shops in ItalyACHIEVEMENTS:- Creation of a marketing intelligence tool that profiles all the relevant strengths and weaknesses of competitors and… Show more - Development of a new marketing approach to the Car Dealer Channel based on the market segmentation - Design and implementation of sell-in and sell-out promotional activities - Responsible for all the retail top customers events- Competitor analysis - Project owner of the rebranding of all the Continental soft franchising shops in ItalyACHIEVEMENTS:- Creation of a marketing intelligence tool that profiles all the relevant strengths and weaknesses of competitors and supports sales to identify new business opportunities- Brand new sell-in promotion that combines elements to incentivize the customer and at the same time support his business Show less

Milano, Italia

- Responsible for the power tools rental business in the Italian market.(13k customers, 100k active power tools, 82 mln euros contract value)- Detailed price positioning analysis and review.- Consultative selling approach trainer.- Sales support for large negotiations with key customers.ACHIEVEMENTS:- Project owner of a training program leading to a 40% increase of large orders.- Head of a one-year pricing project involving 8 team members. The project resulted in… Show more - Responsible for the power tools rental business in the Italian market.(13k customers, 100k active power tools, 82 mln euros contract value)- Detailed price positioning analysis and review.- Consultative selling approach trainer.- Sales support for large negotiations with key customers.ACHIEVEMENTS:- Project owner of a training program leading to a 40% increase of large orders.- Head of a one-year pricing project involving 8 team members. The project resulted in maintaining profitability despite the high pressure from the sales department to lower the prices. Show less

Latina, Italia

- Responsible for a portfolio of 300 customers.- Development of solid business relationships aimed to obtain strategic partnerships.- On site demonstration of the most innovative Hilti technical solutions.- Credit collection.ACHIEVEMENTS:- 23% increase of net sales from assigned area.- 18% increase of customer retention from assigned area.

Roma, Italia

- Co-directed launch of an innovative pharmaceutical product.- Rolling forecast of established products.- Responsible for liaising with external agencies for the development of new promo materials, both for web and print.MARCO POMPONI- Responsible for developing a Mobile App for the launch of the new product.ACHIEVEMENTS:- Achieved 70% of Market Share six months after the launch.- Project owner of the creation of an emotional video for the launch of the new… Show more - Co-directed launch of an innovative pharmaceutical product.- Rolling forecast of established products.- Responsible for liaising with external agencies for the development of new promo materials, both for web and print.MARCO POMPONI- Responsible for developing a Mobile App for the launch of the new product.ACHIEVEMENTS:- Achieved 70% of Market Share six months after the launch.- Project owner of the creation of an emotional video for the launch of the new product. The video has been projected during the launch event in front of a 2000 people audience. Show less

Roma, Italia

- Supported a new product launch.- Supported the budget activities of Premium Brands.- Updated analysis of retail audit data by Nielsen.

Roma, Italia

• Data analysis and incentive products forecast.• Internal and external events organization.• Managed Relationship with external agencies for the creation of booths, roll-up, leaflets and other materials for the events.

Londra, Regno Unito

• Databases, charts and statistics to analyze the last few years customer’s volumes and trades trends• Helping research and market analysis department during the evaluation of large companies, banks and investment funds.

Master'S Degree, Marketing, 103/110

Bachelor'S Degree, Business Administration And Management, General, 92/110

High School, Scientific Studies, 70/100