Marco Renda is a marketing and sponsorship professional based in the Greater Toronto Area. He is passionate about sports business and connecting people and communities through purpose-driven marketing campaigns.Marco is a graduate from the Schulich School of Business - York University, where he earned his BBA specializing in marketing and strategy. As a member of the Schulich Global Alumni Network, Marco is still actively involved with several student-run organizations like York Sports Business Association (YSBA). At YSBA, Marco has helped to bridge the gap between passion and profession for the next generation of students.At MLSE, Marco is a Sales Executive on the Partnership Development & Innovation Team within the Global Partnerships Department. He leads the creation and renewal of strategic partnerships across MLSE's sports properties, including the Toronto Maple Leafs, Toronto Raptors, and Toronto FC. Marco leverages brand equity, identifies new opportunities, and builds strong market relationships to drive revenue and support partner objectives. Previously, Marco served as an Analyst on MLSE's Revenue Strategy Team. In his role, he led the strategy and execution of key revenue-generating initiatives across MLSE's major sports and entertainment properties, managing marquee asset entitlements and partnership renewals. Marco also spent nearly two years with MLSE's Partnership Marketing team, where he managed a diverse portfolio of corporate partners spanning personal banking, education, and CPG industries. His role involved spearheading partner promotions, activations, and hospitality experiences.Marco also possesses a strong background in personal finance. He spent close to four years at TD Bank Group, most recently serving as a Personal Banking Associate. Notably, Marco's exceptional performance earned him the prestigious TD Canada Trust Legends Award for fiscal year 2021, an accolade reserved for the district's top sales achievers annually.An entrepreneur at heart, Marco founded madeNTB in 2020 - A Canadian lifestyle clothing brand. Since the company's launch, Marco and his team have executed strategic partnerships with notable brands including RBC, Play On!, Brampton Steelheads.When Marco isn't at work, you'll likely catch him tuned into the latest country music, unwinding at the cottage on weekends, or attempting to master his golf swing (often with mixed results). He's also a passionate sports spectator, a dedicated traveler, and avid foodie on the hunt for hidden gems in the local culinary scene.