Marco A Romero Mba Bsc Cim Email and Phone Number
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Global marketing, strategy definition and executive engagement; Experienced leading international teams; Marketing and Management consulting organizations spanning Europe, North America and Latin America; bringing a vast array of multi-cultural management knowledge to enrich corporate strategies. Key technologies/portfolio ownership: 5G, LTE, Mesh, IIoT,Connected Car, Smart HomeLeading the launch of three major telecoms start-ups and over 10 new business units across different geographies in multiple continents.Specialities: Digital Transformation Defining and delivering strategy, implementing new businesses and leading international teams ensuring clear direction. Leadership qualities: passion, innovation, determination, energy, vision, strategy and fairness.
Wistron Neweb Corporation
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Managing Director Wnc Neweb GmbhWistron Neweb Corporation Aug 2021 - PresentLondon, England, United KingdomManaging Director for WNC's entity in Europe. Lead teams across Europe offices in UK, Germany, Poland, France and Spain. Leading a team of technology experts across various industries and domains, including: IoT, broadband, wireless, 5G, automotive, IIoT, etc. Legal authority across European territories for commercial and contractual negotiations and agreements. -
Europe Senior Vice PresidentWistron Neweb Corporation Oct 2016 - PresentLondon, United KingdomPromoted from previous role.5G is driving new strategies and portfolio across Europe. WNC has launched in summer 2018 the first 5G CPE in Europe collaborating with infraestructure, technology and lead European carriers. We'll continue to be first to markets across Europe and a wide portfolio from ID/OD CPE, Mobile hotspots, modules, etc.Continue the global expansion of WNC's different business units across Europe, and Latin America by expanding the existing relationships with global customers and opening new geographies and markets.Networking, Mesh, Broadband, Automotive, telco, IoT and Connected Home are ares of expansion where my team is focusing efforts from Brazil to Germany. From suppoting telematic solutions to enhacing network density for our customers.Execute leadership to all levels of the organization including, regional and local teams. Contributes to the development, review, and reporting on business development strategies ensuring strategic objectives are well understood and executed by the team. I act as a trusted adviser for our executive team in Taiwan, leveraging our knowledge, experience and resources to help them achieve outstanding business results. -
Europe Vice PresidentWistron Neweb Corporation Nov 2014 - Sep 2016London, United KingdomDefine and implement the business strategy/plans and business cases for the European region. Develop and pursue technology partnerships which extend WNC's portfolio and new business model innovations. Leads the business development team in identifying, sourcing, managing and implementing new business opportunities for WNC’s different Business Units (MobileCom, Smart Home, Networking, Satellite, Automotive, and Antenna). Contribute to the development and refinement of WNC's vision and strategy for Europe. Supports the process of management and corporate decision- making to ensure the organization maximizes it short, medium and long term profitability and shareholder returns. Provide senior executive level leadership on leveraging new business development strategies and business plans. Wistron NeWeb Corporation (WNC), is a product design and manufacturing company that provides high-quality ODM/JDM services for communications products. WNC has comprehensive capabilities in RF antenna design, software design, hardware design, mechanical design, system integration, user interface development, product testing & certification, and manufacturing. -
Global Head Product Marketing & Strategy - Digital HomeTelefónica Mar 2013 - Nov 2014Madrid Area, SpainAs a result of the work done in M2M, a new Business Unit was created to manage the end to end the B2C business for Digital Home. Responsible for defining the product strategy (positioning, features, roadmap), partner ecosystem relationship, financials, and roll out across all Telefonica footprint.Directed the discussions with all industry players including platform vendors, OEMs, protocol selection and negotiating the selection on the best partners, as it has been published recently on the news with the relationship with AT&T Digital LifeEvaluation of the Digital Home global market and all its different areas: automation, control, energy efficiency, security, peace of mind, wearables etc.Industry speaker strengthening Telefonica's position in the Digital Home arena -
Global Head Product Marketing M2M/Connected HomeTelefonica Jun 2011 - Feb 2013Madrid Area, SpainRosponsible across 25 countries for the global product portfolio for M2M, geared to energy and sustainability market: developing solutions for Smart Home, building, and electric vehicle, finally evolving to the Smart City concept in the future. Markets include Residential, SME Enterprise and governmentDefining the TTM strategy for this new vertical market for Telefonica, strengthening the innovation focus and driving new revenue streams across the geographies we operate.Leading a team of global experts and virtual teams around the world that are tasked to identify strategic partners and deliver new products and services that can be implemented in over 25 countries from Brazil to Czech Republic,During 2012 have participated in global forums as speaker on themes for Smart Home and Sustainability. Countries where I presented included the US, UK, Holland, Spain, Chile and Argentina. -
Head Of Fixed Voice - MarketingTelefonica O2 Uk Mar 2010 - Jun 2011London, United KingdomHead-hunted from BT to launch the fixed line portfolio for the largest mobile company in the UK with a base of 24 million customers. Together with the launch of the product, I directed the launch of new channels across the organisation, such as mobile, retail stores, telesales, Customer service-based and resellers.Responsible for end to end strategy, management and business growth for Fixed line portfolio for Telefonica O2.Define products, pricing, propositions, and channel strategy for analogue, ISDN2, ISDN30, VAS and international telephony products.Driving customer insight and market research on to identify key segments and trends.Working with the wider Telefonica teams across the world to bring and share best practices to O2 UK, as well as using the experience with incumbent players to pinpoint growth strategies.A key element of the role was to identify the ROI and margins across the Voice portfolio, to ensure a long term sustainable plan for this part of the business. -
Founder/OwnerMx Consulting Aug 2003 - Jan 2011London, United KingdomCreate and implement marketing plans, commercial strategies, product development, alliances, web development and innovation plans.ProjectsInternational outsourcing of commercial plans for Latin America businessesMarket analysis of business and consumer products and services.Review of B2B service delivery strategies and resourcesCoaching for corporate marketing strategy within professional services and strategic consultingMarketing auditWe developed the Latin America strategic marketing plan for Birmingham Chamber of Commerce commercial group: the BDG. Through this project we put together the combined knowledge from different groups to improve the performance of the SME community. We have grown this effort to other programmes through online services and training-Developed the Al-Invest for the Birmingham Chamber of Commerce, resulting in alliances and sales with organisation in Mexico, Guatemala Costa Rica, Argentina, Ecuador and Brazil.
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Voice Propositions Sr ManagerBt Sep 2007 - Mar 2010London, United KingdomHeadhunted to modernise B2C propositions and establish innovative process and governance review, delivering over 10 retention and acquisition offers over a 15-month period.Full P&L ownership for B2C acquisition and retention offers to a 12 million Residential customer base, with sales of £8,5bn.-Launched international telephony offers with a result of £8M incremental EBIT for 08/09 and a customer growth of 100k incremental customers on a 5 month period.-E2E design and implementation for acquisition and Retention special offers for the residential market, including bundled packages with broadband and other BT services.- Design of on-line offer to acquire specific target segments through on-line acquisition.- Refreshed International Telephony services for Consumer, launching 2 propositions in a 3 month period with a target of £8M.- Managed a matrix cross functional teams, including: Finance, Regulatory, Customer Insight, Legal, Product Marketing, PR, IT, and Market research. -
Strategic Marketing Sr Consultant, Advisor To The CeoSevern Trent Retail Services May 2004 - Jun 2005Birmingham, United KingdomDirectly managed the 5 year strategic plan to expand services to this 3.5million household customer base.Responsible for planning, creating and implementing marketing strategies and programmes, KPIs, reporting capabilities and cross-selling projects to support four lines of business: Telecommunication (B2B and B2C), Gas, Electricity, Insurance services and surveyor searches practices.Directed the creation of the strategic marketing plan for all product families for residential and business markets. Evaluation of P&L effects on short, medium and long term for each line of business. Working with Advertising agency and website development contractors.Preparation for the CRM and the database marketing strategy to improve the contact plan for the sales group; channels to use and the creation of the consumer profiles.Negotiated and closed a partnership between Severn Trent and Virgin Money to cross-sell services to both customer data-bases._____Severn Trent Water Limited and its subsidiaries provide water and environmental services in the United Kingdom. It engages in the supply of water, as well as in the treatment and disposal of sewage. The company also involves in power generation, water undertaking, carbon regeneration, and financing activities. Severn Trent Water Limited is based in Birmingham, the United Kingdom. Severn Trent Water Limited is a subsidiary of Severn Trent Water Services Plc
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Product Marketing And Communications DirectorMcm Telecom Nov 1999 - Jan 2002Mexico City Area, MexicoHeadhunted to create the marketing organization from scratch for a telecom start-up. We achieved the goal of winning 3% of the B2B high-end market through creation of commercial strategies.- MCM Telecom was the second largest B2B telco provider in Mexico. And a spin off of the biggest cable company in Mexico, with a 6 million customer base.-Directed market analysis to set corporate strategy and as a result, over 10 products (B2B) were launched in an 18-month period with an investment of USD$100M-Managed P&L planning and sales forecast evaluation for all products launched in the company.-Established alliances with top-tier equipment companies. Alliances with Lucent and Cisco reduced product time-to-market by 25% resulting in the launch of products in a 8 month period.-Launched the first Internet data centre in Mexico for broadband services acquiring 3% of the corporate market valued in USD$500M in the first 7 months of sales in MCM.- Strengthen company resources by hiring and developing a senior management team to create a multi-disciplinary marketing organization that could compete with major corporations -
Product & Target Marketing Senior ManagerAvantel Worldcom Dec 1997 - Oct 1999Washington D.C. Metro Area, Mexico City, Mexico; Richardson, DallasPromoted from my previous role in Avantel I was given the opportunity to manage 3 strategic groups that worked across all products in the marketing department.-Determined database marketing strategies (B2B & B2C), interconnection processes, and product performance initiatives for this telecom company.-Designed CRM, direct marketing and segmentation plans for voice and data products. The project and investment value was USD$5M.-Competitive telemarketing outbound residential campaigns were developed to support sales plans for products such as LD, calling cards and 800 services.-Interacted with other carriers and goverment bodies (Cofetel) to ensure proceedures and quality checks were in place for the interconnection process.-Initiated retention strategy for Avantel, incrementing the tele-sales success rate from 3% to 5%, and reducing the customer churn by 20% in a 12 month period.
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Product Marketing System Development ManagerAvantel Worldcom Mar 1997 - Nov 1997Promoted from my previous role in Avantel, this role required to lead the development of new systems and proceedurs for the commercial groups to ensure that internal customers would improve their performance and facilitate the launch of new strategies and products in the company-Increase productivity by creating and implementing systems, procedures and performance measures across sales, marketing, and customer care communities.-Direction and review results for US$3-5 million of capital development activity annually.
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Product Marketing System Development ConsultantAvantel Worldcom Nov 1996 - Feb 1997-Project-managed development and system integration activities associated with end-user systems to ensure designs and planned development meets original user needs.-Integrated IT requirements between sales, marketing, engineering for the development of systems enhancements and implementation of 4 projects in one year with a value of USD$1.5M
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Order Entry SupervisorAvantel Worldcom Jun 1996 - Nov 1996This was my first role after graduation from my business degree. - Managed a team of 25people, which installed and maintained sales details and customer configuration for business accounts in the data, IP and voice products in bespoke systems, handling over 1,500 transactions per day.- All B2B accounts for the company were managed by my teams. I emplemented a control system to ensure quality data was produced resulting in a 98% accuracy in the details of the system
Marco A Romero Mba Bsc Cim Skills
Marco A Romero Mba Bsc Cim Education Details
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Executive Doctorate Business Administration -
Speciality In Strategy And Marketing -
Telecommunications -
Business Administration And Management -
Colegio Nuevo ContinenteHigh School
Frequently Asked Questions about Marco A Romero Mba Bsc Cim
What company does Marco A Romero Mba Bsc Cim work for?
Marco A Romero Mba Bsc Cim works for Wistron Neweb Corporation
What is Marco A Romero Mba Bsc Cim's role at the current company?
Marco A Romero Mba Bsc Cim's current role is Global tech marketing corporate intra-preneur. Designing/implementing corporate strategies. leading international teams across product marketing, strategy, partnerships and Digital Transformation.
What is Marco A Romero Mba Bsc Cim's email address?
Marco A Romero Mba Bsc Cim's email address is mr****@****ero.net
What is Marco A Romero Mba Bsc Cim's direct phone number?
Marco A Romero Mba Bsc Cim's direct phone number is +190989*****
What schools did Marco A Romero Mba Bsc Cim attend?
Marco A Romero Mba Bsc Cim attended Aston Business School, Aston Business School, Tecnológico De Monterrey, Universidad Iberoamericana, Ciudad De México, Colegio Nuevo Continente.
What skills is Marco A Romero Mba Bsc Cim known for?
Marco A Romero Mba Bsc Cim has skills like M2m, Strategic Planning, Marketing Strategy, Product Management, Product Marketing, Social Media, Smart Metering, Smart Grid, Small Business, Management Consulting, International Marketing, Online Marketing.
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