I am an independent strategy consultant working on the edge of strategy x creativity x futures. I help forward-thinking organizations and ambitious people to rethink their status quo – and to reimagine and reinvent businesses and brands of tomorrow. In turbulent times, I co-create sound, bold and future-ready strategies focusing on what’s possible and desirable.Let’s figure out what’s next.Let’s move from what is to what if ..?Let’s reinvent the world of tomorrow.Today, I oversee a 14-years long strategy and consulting experience with a track record of 100+ clients across 25+ categories. I have been collaborating with rising start-ups, hidden champions, and world-leading giants on a wide range of business challenges, including iconic brands like Bosch, BMW, McDonald's, Porsche, Samsung, Siemens, Telekom, Toyota, or TUI. During the past years, I’ve been collaborating with 30+ partners including some of the best-in-class companies from the creative industries worldwide as well as with the most forward-thinking companies, actively shaping the future. Occasionally, I also do some more things with passion and purpose: sparring, training, speaking, lecturing, mentoring, and some more.As an independent thinker, I am always on the hunt for courageous clients, exciting challenges, and enlightening collaborations with bright minds. Services:#01 DISCOVER & DECODEI analyze and decode the status quo of a business and its brands to identify future opportunities.#02 DEVELOP & DEFINEI rethink businesses and reshape brands to co-create a future-proof playground and an inspiring reason for being.#03 DREAM & DESIREI co-create bold visions and compelling narratives to inspire and move all stakeholders.#04 DECIDE & DESIGNI help executives in their decision making process and in designing ways to get a new strategy realized. #05 DELIVER & DOI advise executives in implementing a strategy and make it work across all disciplines and partners.

THE LÄND IN CÄNNESThe BW Lions are a group of 10 delegates who represent Baden-Württemberg every year at the Cannes Lions International Festival of Creativity – the world’s largest and most important festival of creativity. The initiative is organized and hosted by Baden-Württemberg International (bw-i), MFG Baden-Württemberg and the Film Commission Region Stuttgart.bwlions.de

A FUTURE POSITIONING FOR FUTURISTSFounded in 2002, the Association of Professional Futurists (APF) today includes more than 400 members from 40 countries. The APF is a global community of futurists advancing professional foresight. Initiated by the current vice-chair of the APF, the association started a collaborative process of rethinking and discussing their own brand identity and future positioning within the futures community. Together with an engaged bunch of volunteers I accompanied the process and advised the APF on their brand rework.apf.org

Clients: TBA

Clients: BÜNDNIS 90/DIE GRÜNEN Hessen

Clients: TÜV Nord

Clients: Continental

Clients: Körber

Clients: Henkel/Schwarzkopf

Clients: EnBW

Clients: Betway | Bosch | Fielmann | MediaMarkt | Siemens | Telekom | etc.

Part of my Brainpacking Project: brainpacking.com

Part of my Brainpacking Project: brainpacking.com

Part of my Brainpacking Project: brainpacking.com

Clients: Allianz | Jaguar | Landrover | etc.

Clients: Roche

Clients: BMW Motorrad | Doppelmayr | Genossenschaftsverband | JINS | Markant | Nichia | Omron | Skoda | Zürcher Kantonalbank | etc.

Clients: Coca Cola | Fanta | Vio | etc.

Clients: BMW

Clients: Bayer

Clients: Grohe

Clients: s.Oliver

Clients: Mondelez/Milka

Clients: Guhl | Deutsche Tourenwagen Masters (DTM) | Wüstenrot & Württembergische | etc.

Clients: TUI | Volkswagen | etc.

Clients: Commerzbank | Chevrolet | FIAT | Garnier | Goodyear | LOV | McDonald's | Outletcity Metzingen | Philip Morris (Marlboro, Iqos) | Samsung | Tempo | etc.

Clients: Porsche

Clients: McDonald‘s | Sunrise | Swisspost | etc.

Clients: Freudenberg/Vileda | L'Oréal | Nestlé/Maggi | Savencia (Bresso, Saint-Albray) | etc.

Clients: Japan Tourism | Nestlé/Maggi | Nestlé/Thommy | etc.

Clients: BMW Motorrad | L'Oréal | etc.

Clients: Bosch | DentsplySirona | T-Systems | Zeiss | etc.

Clients: Burmester | Deutsche Bahn | Goethe Institut | HelloFresh | HERE Maps | Hilti | Merck | etc.

Clients: Hays | Photoindustrie Verband | SGL Carbon | Staatliche Schlösser und Gärten BaWü | Stadtwerke Heidelberg | Zahntechniker Innung etc.

Course: Marketing Management, Bachelor of ArtsClass: Strategic Brand ManagementContents: all major topics related to strategic brand managementdhbw.de

Course: Strategy Bootcamp, on-the-jobClass: Owning your Strategy CareerContents: Market Landscape, Role Understanding, Job Description etc.miamiadschool.com

Course: Advertising, Bachelor of ArtsClass: Digital StrategyContents: Personas, Customer Journeys, Channels/Ecosystem, Content/Messaging, Metrics/KPIshdm-stuttgart.de

After seven years of working in the marketing industry, I wanted to challenge my state of mind. So I decided to move to Down Under for three months and to attend the Miami Ad School’s Strategy Program in Sydney. Inspired by astute strategists and vibrant creatives at brilliant agencies like DDB, JWT, M&C Saatchi, McCann, Publicis, and Razorfish, I explored new horizons and disruptive perspectives. Partnered with an international bunch of highly talented people I worked on various briefings for brands such as the Australian Labor Party, DIESEL, Jägermeister, McDonalds, NESCAFÉ, Superdry, Telstra and many more. Great experience, can't recommend it enough.plannatical.com

Clients: ARD | Alphega Apotheken | CosmosDirekt | FrieslandCampina | GSK | Merck (Bion, Seven Seas) | Novartis | Ottobock | Toyota | Zeiss | etc.saatchi.de

Clients: Fraunhofer | Hannover 96 | Hays | IG BCE | IHK | Trelleborg Vibracoustic | SPD | etc.marcoruckenbrod.com

Clients: Bundesministerium für Umwelt | Deutscher Turner Bund | Klinikum Ludwigshafen | Lamy | Metropolregion Rhein-Neckar | Rheinland-Pfalz/Saarland | Samsung | Umweltbundesamt | etc.goya.eu