Marco Ruffa Email & Phone Number

Milan, It

Florence, Tuscany, It

As General Manager at Data Life, I lead the transformation of data into actionable insights for the Fashion and Luxury industries. My role blends strategic vision with operational excellence, ensuring our tailored AI solutions empower brands to navigate complexity, embrace innovation, and achieve sustainable growth. With a deep understanding of retail dynamics, I focus on driving impactful results through seamless collaboration, cutting-edge technology, and a commitment to aligning with each client’s unique identity and aspirations.

Lugano, Ticino, Ch

I am at the forefront of integrating cutting-edge technologies to redefine consumer engagement and product authenticity. My expertise lies in leveraging Distributed Ledger Technology (DLT), a cornerstone of the DARQ framework I designed, to develop innovative solutions that enhance transparency and trust within the luxury sector.A key focus of my work is the implementation of Digital Product Passports (DPPs), which are set to become mandatory under forthcoming European Union regulations. Starting in 2024, the EU will require nearly all products sold within its markets to feature a DPP, aiming to enhance product transparency and sustainability . These digital identities provide consumers with comprehensive information about a product’s origin, materials, and environmental impact, thereby ensuring authenticity and promoting informed purchasing decisions.By integrating DLT into DPPs, we establish an immutable and secure record of a product’s journey from creation to consumer. This not only guarantees genuine provenance but also facilitates digital ownership, offering consumers a seamless and trustworthy experience. Our approach aligns with the EU’s vision for a circular economy, as outlined in the Ecodesign for Sustainable Products Regulation , and positions us at the vanguard of technological innovation in the luxury industry.In this role, I am committed to crafting the future of luxury by harnessing the transformative power of DLT. Our initiatives are set to disrupt traditional consumer-product interactions, fostering a new era of transparency, sustainability, and digital engagement.

Lugano, Ticino, Ch

San Francisco - Bay Area, California , Us

On a mission to build a Metaverse for Fashion based on Web3 principles through DAO.

Fidenza, Parma, It

Fidenza, Parma, It

Leading the Sustainability committee, driving transformation in the company with the aim to bring Pinko on a path to a more sustainable and ethical approach.

Fidenza, Parma, It

Bridging together business with technology and digitalisation for a brighter future.

Scarperia E San Piero, Toscana, It

Scarperia E San Piero, Toscana, It

Altopascio, Lucca, It

Florence, Tuscany, It

Exectuive manager and supervisor of five units:- Comunication & P.R.- Digital arts and multimedia production & management Unit- Ecommerce branch officeThanks to outbreaking results obtained while managing E-Commerce branch office both in advertising and sales turnover, the C.E.O. and executive board promoted me to a new level of executive management. Together we decided to create a new team involving different areas that were supposed to grow in a "cross-collaborative" way. The conjunction of Comunication & P.R. as well as Visualmerchandising led to us to develop this really special and etherogeneous group we internally call "Pepe Media Lab" (where of course Pepe takes inspiration from brand name) intending with this label the group combines all necessary to dominate the multimedia stage concerning each kind of operation the company ever does.I'm glad to say we succesfully created a "technological marketing" area where technlogy is the basement of all the process. This mostly is due to my past experience and cultural background, but of course it represents the way Patrizia Pepe® re-thinked about marketing and comunication in the digital era.

As a result of growing success in B2B and B2C activities held under my leadership in 2014 alongside with same entrepreneur from Patrizia Pepe we decided it was time to found a newco, whose purpose was to go to market offering the unprecedented level of service we initially invested to design and develop for Patrizia Pepe.The company, initially called Sodalux, acquired 2 Ecommerce customers and 2 B2B relevant case before joining a bigger group, Giglio Group listed on MI FTSE AIM under GGTV, which was heading to expand its own operational capabilities from simple media/promotion for luxury brands to full stack ecommerce service provider.

Florence, Tuscany, It

- Infrastructure design: I believe application can't do so much if based on non responsive infrastructure. That's why I keep constantly informed on every "best of" news and push internal lab to test those solution that can help company to overcome actual limits.- Application design and deploy: another part of the work is that of managing application coverage for business critical processes.- People management: actually managed 9 people spreading from Help Desk, EDP management, application design and deplyment, web design, data management.- Budget withdrawing: critical and non-critical coverage with founds for IT projects and mantenanceMy mission is that one of pushing a new way to look at IT.

Florence, Tuscany, It

Successfully managed as Project Manager the entire developement and rollout of Retail-based extension of the ERP Stealth (named solution Stealth-Retail).

Data Center management, network management

Master'S Degree, C.I.O. Specialization

Doctor'S Degree, It (Laurea Breve In Informatica)