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Accomplished, visionary Fashion&Luxury Business Executive with 20+years of experience bridging technology with business with a unique view. Leveraging a cultural background in technology, riding a continuous wave fo innovation.Dual sided mind capable of putting together an extreme capability in data gathering and understanding, with a creative nature: that describes in few word a unique process that brings to life the most effective strategies in marketing. Multi-cultural expertise in leveraging organizational resources and strengths, people capital ,product, service offerings and competitive positioning in order to drive and achieve revenues,growth, profits and operational performances. Leader role but great ability in being a teamplayer, attentive listener, persuasive and forward thinking communicator. Strong corporate executive presence and relationship management skills.
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General ManagerData LifeMilan, It -
General ManagerData Life Srl Nov 2024 - PresentFlorence, Tuscany, ItAs General Manager at Data Life, I lead the transformation of data into actionable insights for the Fashion and Luxury industries. My role blends strategic vision with operational excellence, ensuring our tailored AI solutions empower brands to navigate complexity, embrace innovation, and achieve sustainable growth. With a deep understanding of retail dynamics, I focus on driving impactful results through seamless collaboration, cutting-edge technology, and a commitment to aligning with each client’s unique identity and aspirations. -
Senior Vice President Development - Fashion Luxury & LifestyleLuxochain Nov 2024 - PresentLugano, Ticino, ChI am at the forefront of integrating cutting-edge technologies to redefine consumer engagement and product authenticity. My expertise lies in leveraging Distributed Ledger Technology (DLT), a cornerstone of the DARQ framework I designed, to develop innovative solutions that enhance transparency and trust within the luxury sector.A key focus of my work is the implementation of Digital Product Passports (DPPs), which are set to become mandatory under forthcoming European Union regulations. Starting in 2024, the EU will require nearly all products sold within its markets to feature a DPP, aiming to enhance product transparency and sustainability . These digital identities provide consumers with comprehensive information about a product’s origin, materials, and environmental impact, thereby ensuring authenticity and promoting informed purchasing decisions.By integrating DLT into DPPs, we establish an immutable and secure record of a product’s journey from creation to consumer. This not only guarantees genuine provenance but also facilitates digital ownership, offering consumers a seamless and trustworthy experience. Our approach aligns with the EU’s vision for a circular economy, as outlined in the Ecodesign for Sustainable Products Regulation , and positions us at the vanguard of technological innovation in the luxury industry.In this role, I am committed to crafting the future of luxury by harnessing the transformative power of DLT. Our initiatives are set to disrupt traditional consumer-product interactions, fostering a new era of transparency, sustainability, and digital engagement. -
Head Of Luxury MarketLuxochain Jun 2021 - Nov 2024Lugano, Ticino, Ch
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Advisory Board MemberMetaverse Fashion Council Jun 2022 - PresentSan Francisco - Bay Area, California , UsOn a mission to build a Metaverse for Fashion based on Web3 principles through DAO. -
Chief Marketing OfficerPinko Apr 2023 - Oct 2024Fidenza, Parma, It -
Esg LeaderPinko Nov 2022 - Oct 2024Fidenza, Parma, ItLeading the Sustainability committee, driving transformation in the company with the aim to bring Pinko on a path to a more sustainable and ethical approach.
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Digital Transformation DirectorPinko Aug 2021 - Oct 2024Fidenza, Parma, ItBridging together business with technology and digitalisation for a brighter future.
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Chief Marketing OfficerTemera Jun 2020 - Aug 2021Scarperia E San Piero, Toscana, It -
Senior Marketing ConsultantTemera Apr 2019 - Jun 2020Scarperia E San Piero, Toscana, It
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Global Marketing Communications DirectorPeuterey Oct 2018 - Apr 2019Altopascio, Lucca, It -
Communication And Multimedia DirectorPatrizia Pepe® Firenze - Tessilform S.P.A. Dec 2010 - Sep 2018Florence, Tuscany, ItExectuive manager and supervisor of five units:- Comunication & P.R.- Digital arts and multimedia production & management Unit- Ecommerce branch officeThanks to outbreaking results obtained while managing E-Commerce branch office both in advertising and sales turnover, the C.E.O. and executive board promoted me to a new level of executive management. Together we decided to create a new team involving different areas that were supposed to grow in a "cross-collaborative" way. The conjunction of Comunication & P.R. as well as Visualmerchandising led to us to develop this really special and etherogeneous group we internally call "Pepe Media Lab" (where of course Pepe takes inspiration from brand name) intending with this label the group combines all necessary to dominate the multimedia stage concerning each kind of operation the company ever does.I'm glad to say we succesfully created a "technological marketing" area where technlogy is the basement of all the process. This mostly is due to my past experience and cultural background, but of course it represents the way Patrizia Pepe® re-thinked about marketing and comunication in the digital era. -
FounderSodalux Apr 2014 - Apr 2017As a result of growing success in B2B and B2C activities held under my leadership in 2014 alongside with same entrepreneur from Patrizia Pepe we decided it was time to found a newco, whose purpose was to go to market offering the unprecedented level of service we initially invested to design and develop for Patrizia Pepe.The company, initially called Sodalux, acquired 2 Ecommerce customers and 2 B2B relevant case before joining a bigger group, Giglio Group listed on MI FTSE AIM under GGTV, which was heading to expand its own operational capabilities from simple media/promotion for luxury brands to full stack ecommerce service provider.
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C.I.O.Patrizia Pepe® Firenze - Tessilform S.P.A. Nov 2004 - Oct 2010Florence, Tuscany, It- Infrastructure design: I believe application can't do so much if based on non responsive infrastructure. That's why I keep constantly informed on every "best of" news and push internal lab to test those solution that can help company to overcome actual limits.- Application design and deploy: another part of the work is that of managing application coverage for business critical processes.- People management: actually managed 9 people spreading from Help Desk, EDP management, application design and deplyment, web design, data management.- Budget withdrawing: critical and non-critical coverage with founds for IT projects and mantenanceMy mission is that one of pushing a new way to look at IT.
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Senior Software AnalistPatrizia Pepe® Firenze - Tessilform S.P.A. Sep 2001 - Oct 2004Florence, Tuscany, ItSuccessfully managed as Project Manager the entire developement and rollout of Retail-based extension of the ERP Stealth (named solution Stealth-Retail).
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System Engineering ManagerRunnerservice 1999 - 2000Data Center management, network management
Marco Ruffa Skills
Marco Ruffa Education Details
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Sda BocconiC.I.O. Specialization -
Università Degli Studi Di FirenzeIt (Laurea Breve In Informatica)
Frequently Asked Questions about Marco Ruffa
What company does Marco Ruffa work for?
Marco Ruffa works for Data Life
What is Marco Ruffa's role at the current company?
Marco Ruffa's current role is General Manager.
What is Marco Ruffa's email address?
Marco Ruffa's email address is ma****@****pepe.it
What is Marco Ruffa's direct phone number?
Marco Ruffa's direct phone number is +3939230*****
What schools did Marco Ruffa attend?
Marco Ruffa attended Sda Bocconi, Università Degli Studi Di Firenze.
What skills is Marco Ruffa known for?
Marco Ruffa has skills like E Commerce, Social Media Marketing, Management, Fashion, Advertising, Marketing Strategy, Digital Marketing, Online Advertising, Public Relations, Retail, Project Management, Online Marketing.
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