Responsible for Market Analysis & Strategy, Innovation, R&D, Product-Development, Brand-Portfolio, Supplier Development, Sourcing, Production-Planning, Controlling, TQM, ERP and Process Alignments.

Development of global accounts - organizational transformation with "One GfK" strategy - becoming a strategic supplier & partner thru transformation of data into actionable insights. Setting the story into strategic context and help to see the big picture. Manage change and digital transformation. Delivering sustainable and unique strategic advantage. Measuring impact of classic, social and digital media, paid and earned. Helping companies to identify the critical touch points for integrated and experiential omni-channel marcom and engagement campaigns. Providing "Sense & Respond" feelers to mirror and measure the impact of marketing automation, ensuring and optimizing efficient demand generation.

Delivering research excellency & client delight thru global project teams - focus, flexibility, empowerment & integration as key drivers to win and deliver highly efficient and scaled projects. Introduction of Dashboards as integral part of the deliverables. Efficient controlling for global projects.Guiding, designing and selling projects with broad geographic and thematic scope, covering strategic explorations, holistic validation & focused tracking. Refining "just-in-time sensors" into meaningful signals and triggers. Projects and teams include APAC, MEA, CEE, LATAM and NA.

Leading the qualitative, statistical and loyalty practice areas. Consulting clients, transforming Research into Insights and Outcomes. Developing new KPI's to measure social media impact and mobile research. Focusing on the digitization of research itself, resulting in speedier and more affordable "sense & respond" tools, adapt organization accordingly.

Broad career development from Controlling to Logistics, Sales, Forecasting, Insights, Product Development, Campaigns, and Marketing Strategy.Key achievements:→ Finance: Smooth delivery of accounting results with easy-to-read KPI's, introduction of new ERP→ Logistics: New logistic systems for chilled products, just-in-time production planning & delivery→ Sales: Innovative trade alliances, win-win agreements winning highest ever channel market shares→ Marketing: New European brand introductions focusing on environmental friendly packaging innovations and premium health propositions, expanding market value and up-trading category→ Advertising: Break-thru TV flight strategies, expanding coverage, minimizing wear-out and improving $/effective reach ratio→ CRM: Digitization and added value services, delivering unique Brand Experience and innovative, emotional 360° touch points during Consumer Journey

Managing Portfolios and Brands, improving profitability. Bringing a constant stream of innovation and renovation to market. Margin improvement thru new CEE factory network. Uptrading market with single serve strategy. Adapting the communication mix to new, more direct media and digital media. Bringing engagement and dialogue into the marketing mix.

Consumer driven Innovations resulting in unique, break-thru propositions. Innovative brand models focusing on key preference drivers, premium design and superior consumer experience. Negotiations with factories allowing for multi-million dollar investments on the lines for innovative, break-thru packaging technologies. Improved sourcing, moving from west to east europe supply chain, delivering scale and saving cost. In-Store activities resulting in significant share increases. Training and development of marketing associates and agencies.

Development of trade conditions and incentives, analyzing pricing power and customer profitability. Shaping Trade and Channel Strategy, In-Store impact, POS communication and Shelf dominance.

Strategic alliances with trade resulting in preferred supplier status and category captaincy. Tough Every-Day-Low-Price and discounter negotiations. Guiding sales-force sell-in efficiency and display dominance, resulting in share and profitability improvements.

Process improvements. Rebuilt accounting team. Introduction of new business processes to handle "chilled" category. Improved analytics for Business Unit controlling, forecasting and managing for profit. Designed Data Warehouse to provide easy-to-use KPI's.

Introduction of new IT systems and global controlling systems. Simpler and quicker logistic processes resulting in lower inventories, customer delight & improved profitability. Local merger and move to new larger premises. Managing HR function and building new synergetic teams, aligning different corporate cultures.

Statutory reporting for Zurich listed stock company. Tax and Treasury functions. Capital spending controls and Investment strategies for Multi-Million Pension funds. Managing and defending unfriendly take-over attempt.

Travelling, various stints in Finance, Journalism

Contributed to fully integrated store profitability system. Debugged COBOL programs. Won two awards for most successful apprenticeship within the company and within retail.