Marco Zanetti Email & Phone Number

Zurich, Switzerland

Beckenried, Nidwalden, Switzerland

Responsible for Market Analysis & Strategy, Innovation, R&D, Product-Development, Brand-Portfolio, Supplier Development, Sourcing, Production-Planning, Controlling, TQM, ERP and Process Alignments.

Zürich Area, Switzerland

Greater Zurich Area

Development of global accounts - organizational transformation with "One GfK" strategy - becoming a strategic supplier & partner thru transformation of data into actionable insights. Setting the story into strategic context and help to see the big picture. Manage change and digital transformation. Delivering sustainable and unique strategic advantage..

Greater Zurich Area

Delivering research excellency & client delight thru global project teams - focus, flexibility, empowerment & integration as key drivers to win and deliver highly efficient and scaled projects. Introduction of Dashboards as integral part of the deliverables. Efficient controlling for global projects.Guiding, designing and selling projects with broad.

Greater Zurich Area

Leading the qualitative, statistical and loyalty practice areas. Consulting clients, transforming Research into Insights and Outcomes. Developing new KPI's to measure social media impact and mobile research. Focusing on the digitization of research itself, resulting in speedier and more affordable "sense & respond" tools, adapt organization accordingly.

Greater Zurich Area

Broad career development from Controlling to Logistics, Sales, Forecasting, Insights, Product Development, Campaigns, and Marketing Strategy.Key achievements:→ Finance: Smooth delivery of accounting results with easy-to-read KPI's, introduction of new ERP→ Logistics: New logistic systems for chilled products, just-in-time production planning & delivery→.

Greater Zurich Area

Managing Portfolios and Brands, improving profitability. Bringing a constant stream of innovation and renovation to market. Margin improvement thru new CEE factory network. Uptrading market with single serve strategy. Adapting the communication mix to new, more direct media and digital media. Bringing engagement and dialogue into the marketing mix.

Greater Zurich Area

Consumer driven Innovations resulting in unique, break-thru propositions. Innovative brand models focusing on key preference drivers, premium design and superior consumer experience. Negotiations with factories allowing for multi-million dollar investments on the lines for innovative, break-thru packaging technologies. Improved sourcing, moving from west.

Greater Zurich Area

Development of trade conditions and incentives, analyzing pricing power and customer profitability. Shaping Trade and Channel Strategy, In-Store impact, POS communication and Shelf dominance.

Greater Zurich Area

Strategic alliances with trade resulting in preferred supplier status and category captaincy. Tough Every-Day-Low-Price and discounter negotiations. Guiding sales-force sell-in efficiency and display dominance, resulting in share and profitability improvements.

Greater Zurich Area

Process improvements. Rebuilt accounting team. Introduction of new business processes to handle "chilled" category. Improved analytics for Business Unit controlling, forecasting and managing for profit. Designed Data Warehouse to provide easy-to-use KPI's.

Zurich, Switzerland

Introduction of new IT systems and global controlling systems. Simpler and quicker logistic processes resulting in lower inventories, customer delight & improved profitability. Local merger and move to new larger premises. Managing HR function and building new synergetic teams, aligning different corporate cultures.

Greater Zurich Area

Statutory reporting for Zurich listed stock company. Tax and Treasury functions. Capital spending controls and Investment strategies for Multi-Million Pension funds. Managing and defending unfriendly take-over attempt.

Berne, Switzerland

Travelling, various stints in Finance, Journalism

Lucerne, Switzerland

Contributed to fully integrated store profitability system. Debugged COBOL programs. Won two awards for most successful apprenticeship within the company and within retail.

Controller, Finance & Accounting, Federal Diploma "Chartered Accountant/Controller"

Activities and Societies: Case Study Analytics Team Certified Public Account & Controller

Education record

Intensives about Statistics, Analytics, "Listening" on Social Platforms, E-Surveys and Digital Sampling, New Trends in Brand Equity and.

Education record

Analytical Framework for Purchase Drivers, Shopper Cycles, Shopper Database Warehouse

Education record

Activities and Societies: Seminar on Marketing-Trends - disruptive change, digital marketing, social networking, need for.

Education record

Intensive Training in UK, delivered by BBDO, Grey, TBWA

Education record

Intensive focusing on Trade, Brands and Effective Decision Making - using Harvard Case studies

Commercial Diploma, Accounting And Business/Management

Activities and Societies: Part-Time Research Interviewer