• Responsible for analyzing short and long term market dynamics/trends to guide our strategy in the new and exciting space of Agtech / Digital Agriculture for Syngenta Worldwide.• Lead team responsible for market research, branding, internal and external communications, segmentation, campaign creation and execution in digital Agriculture.• Working across functional teams to develop new product solutions and new business models to leverage digital technologies in Agriculture.• Responsible for 3rd party negotiations and strategic collaborations in Digital Ag.• Using the buy, build or partner framework to decide the best technology sourcing approach and building strategic rationale for start-ups acquisitions.

• Launched Enogen Feed Corn product – The first biotech trait in seeds to be positioned for animal production, opening a complete new market for Syngenta seeds• Led the upgrade of our digital platform which enables the end to end stewardship of Enogen • Managed all marketing activities for Enogen fuel; a key product for Syngenta SeedsAccountabilities: Mkt research, campaign creation and execution; offers and programs creation; A&P deployment; branding; budgeting; strategy and new business development

• Responsible for leading the Customer Marketing team driving ~US$330 Million in annual sales across our entire portfolio of seeds and crop protection in MN, ND, WI and MI• Reversed 7 years of market share loss in our seeds business by creating a pay for performance incentives program, which pushed for proper segmentation of our re-sellers • Managed marketing for the Commercial Unit - Campaign creation and execution, promotion, pricing, programs, market analysis, channel incentives, forecasting, planning and budget• Led team responsible for the successful launch of new products within the Commercial Unit

• Coordinated the global market expansion of our product portfolio (label applications and extensions) as well as the product life cycle plans for our Cane portfolio worldwide• Co-developed the strategy and market development initiatives for a new product category• Worked across functions to co-create and maintain the 5 year rolling strategy• Developed the Marketing mix for new products in Cane• Developed and implemented first consultative sales training for the entire sales team

• Co-developed the Syngenta’s US go-to-market (GTM) which was focused on successfully bringing an integrated portfolio sales approach to a highly complex sales channel structure• Together with McKinsey developed a new micro market segmentation to focus in areas where our technology and channel alignment could serve as beachhead for sales growth• Worked with consultants to redesign our sales force strategy in the USA• Worked with local teams on how to successfully launch new and disruptive technologies• Comprehensive evaluation of the African market for Ag growth expansion opportunities

• Analyzed the Granite market in the Carolinas to strategically create competitive advantages, creating a customer centric approach which allowed the company to become a leader supplier in that market in 3 years; developed and implemented the regional expansion plan• Managed the sales team and created a progressive commissions program which secured better margins for the company while providing better incentives for the sales force• Developed a new sourcing strategy by aligning the interests of our international suppliers with the needs of our local customers. This strategic aliment reduced purchasing costs, improved inventory turnover and allowed us to differentiate ourselves from our competitors• Created Standard Operational Procedures (SOPs) which decreased errors during selection and transportation of our merchandise decreasing operational costs by 15% • Responsible for our P&L performing all accounting functions, budget and forecasts

• Managed 17 employees; developed a training program for food safety• Implemented Hazard Analysis of Critical Control Points (HACCP) and Good Manufacturing Practices (GMP) systems, which certified us to export fresh fish fillets to the USA• Redesigned the plant process which increased efficiency by 32% and the use of byproducts that were wasted before. Sales of this byproduct generated profit margins north of 70%• Redesigned water usage in our plant which enabled us to conserve water in amounts of 55% The people made all the difference in this job. I worked with great people at Geneseas. The most rewarding part of this job was for me to redesign the production flow in order to increase our profitability by processing one of our byproducts.