Marcos Lima

Marcos Lima Email and Phone Number

Commercial Director @
Marcos Lima's Location
São Paulo, São Paulo, Brazil, Brazil
Marcos Lima's Contact Details

Marcos Lima work email

Marcos Lima personal email

About Marcos Lima

20 years of professional experience in the Commercial and Supply Chain areas, with the last 12 years in seniors’ positions (Directorate / Management), working in multinational consumer companies (Danone, Coca-Cola/ Bottlers, InBev and Philips) and Geneseas, Portfolio of Aqua Capital - Private Equity.I´ve led teams with more than 100 professionals with up to 10 managers, working in matrix structures, geographically dispersed in all regions of the country and with direct and indirect service channels, and channel shopper, retail (KA, Modern Trade / Proximity), foodservice, as well as in the pharma channel.International performance in the United States, Europe and Thailand, with participation in fairs and trade development missions. As a commercial head I have worked in several sectors, Food / Beverage, Agribusiness and I answered by different categories, like Protein (fish), Infant Nutrition, Yoghurts, Beverages (Beer / Non Alcoholic), with different complexities.I have worked in projects of Commercial Restructuring, Turnarounds, Mergers / Acquisitions, Business Start-ups, Revenue Growth (RGM / Pricing), Cost Reduction Projects, Internal Controls / Compliance and ERP Migrations.In addition to the Commercial area, I was responsible for Commercial Planning (Pricing / Revenue Growth Management, Route to Market) and Supply Chain / Logistics / Procurement.Ability to create business opportunities with insight and strategic agility. Facility to inspire, delegate and guide high performance teams, with results orientation. Relationship and communication with all hierarchical levels. Creativity and innovation in proposing timely business solutions and decisions.Graduated in Business Administration and MBA in Sales / Marketing and Finance, with fluent English.

Marcos Lima's Current Company Details
MRF/ LHR FOODS

Mrf/ Lhr Foods

Commercial Director
Marcos Lima Work Experience Details
  • Mrf/ Lhr Foods
    Commercial Director
    Mrf/ Lhr Foods Jun 2021 - Present
    São Paulo, São Paulo, Brasil
    As general director managing the group that operates in the FastFood and Bakery segments, being responsible for sales, marketing, operations and finance. Responsible for managing a team of 50 people, 5 of whom are direct. Main duties define business strategy, category management and profitability, portfolio, product segmentation, pricing architecture/ RGM.
  • Softys Brasil
    Head Of Sales - Sp
    Softys Brasil Jan 2020 - Jun 2021
    São Paulo, Brasil
    Responsible for managing a team of 13 people, in the Regional Key Accounts and C&C, (Ex.: Sonda, Pague Menos, GIGA, Pedreira). Definition of channel/business strategy, JBP, targets, forecasting, commercial policy, trade marketing strategies and tactics, category management, sales performance indicators, development and execution of action plans aimed at gaining market share and profitability.
  • Softys Brasil
    Head Of Key Accounts
    Softys Brasil Sep 2018 - Dec 2019
    São Paulo Area, Brazil
    Responsible for managing a team of 08 people, 03 direct, in Key Accounts(WM, Casino, Dia% and Carrefour). Definition of channel/business strategy, JBP, targets, forecasting, commercial policy, trade strategies marketing and tactics, category management, sales performance indicators, development and execution of action plans aimed at gaining market share and profitability.
  • Business Consultant
    Business Consultant
    Business Consultant Sep 2017 - Sep 2018
    Brazil
    Start-up of a business in the dairy segment, leading the structuring of the commercial area(GTM), revenue growth (RGM/Pricing) and profitability. Furthermore, in the expansion through acquisitions, with operations in the oil and gas, convenience retail and automotive services sectors, in addition to restructuring the management of the business.
  • Geneseas Aquacultura Ltda
    Sales And Distribution Director
    Geneseas Aquacultura Ltda Oct 2016 - Aug 2017
    São Paulo Area, Brazil
    Responsible for managing a team of 120 people, with 8 direct reports, in Commercial, Logistics, Procurement, Marketing and International Business areas. I was in charge for merging the commercial areas of Geneseas and Dellmare, forming one of the biggest groups of the sector of proteins of Fish. My key assignments was, define the strategies of business, marketing and trade marketing, RTM, service models (Sales / Logistics), category management and profitability.
  • Danone Early Life Nutrition
    National Sales And Distributors Manager
    Danone Early Life Nutrition Feb 2013 - Oct 2016
    São Paulo E Região, Brasil
    Responsible for managing a team of 50 people, with 10 direct reports, in Commercial, Trade Marketing and Business. At that time I was In charge of strategy of distributors channel in Brazil and sales results which was runned on a multi-channel sales: direct/ indirect; drugstores/ retail (KA).Accountable for business strategy, set targets, sales forecasting, trade policy, trade marketing strategies and tactics, go to market/ service models, KPI´s, category management, profitability management, and management of Distributors´ Excellence Program.Setting structure of sales team and services, processes, routines, customer segmentation focused on the opportunities and solutions for the categories of each segment.
  • Danone Dairy
    Regional Sales Manager
    Danone Dairy Feb 2010 - Jan 2013
    Recife Area, Brazil
    Responsible for managing a team of 25 people, with 05 direct reports, in Commercial, Trade Marketing and Business areas. Accountable for Northeast and part of Para State, regarding the development of business in all channels that used to compose the hierarchy: 17 Distributors, between exclusive and multi-brand, brokers, 03 Direct Operations SSA/ FOR/ Feira de Santana, wholesale and key accounts.Accountable for strategies of trading marketing, go to market, developing and analyzing the structuring of operations through mergers, takeovers Distributors, prospecting for new distributors and direct sales operations.
  • The Coca-Cola Company
    Projects & Distribution Planning Manager
    The Coca-Cola Company Feb 2009 - Jan 2010
    São Paulo - Brasil
    Responsible for managing a team of 21 people, with 05 direct reports, in Distribution/ Operations areas. Accountable for Distribution Planning and Logistics Projects, in charge of all operations of São Paulo, Minas Gerais and Mato Grosso do Sul States, in a matrix organizational structure, accountable for fleet sizing, set targets for the operations and logistics managerial reporting.Besides that, I was accountable for defining models of logistic service/ distribution, transit points, cross docking, greenfields projects and incorporation of Distributors area.
  • The Coca-Cola Company
    Project Manager
    The Coca-Cola Company Jun 2007 - Nov 2008
    Recife - Brasil
    Responsible for managing a team of 18 people, with 05 direct reports, in Commercial, Distribution/ Operations areas. Accountable for multidisciplinary projects, managing people from other areas with a strategic focus on: Vending Machine, Audit of Assets Market and Route to Market.I was in charge of developing models of commercial service (go to market), Greenfields Projects, alternative forms of customer’s service, with a focus on revenue generation, optimization and operation costs decrease, and providing better service level to customers throughout the business chain.
  • The Coca-Cola Company
    Sales Manager (Direct/ Indirect Channel)
    The Coca-Cola Company Feb 2005 - May 2007
    Recife - Pe - Brasil
    Responsible for managing a team of 16 people, all are direct report, in Commercial area. Accountable for sales planning and tactical implementation of the plans, tools and cost management, sales force training. Accountable for business proposals, calculation of ROI on investments and market assets, pricing management and contribution margin, developing business plans, setting targets and budgets.
  • Anheuser-Busch Inbev
    Distribution Supervisor
    Anheuser-Busch Inbev Feb 2002 - Jan 2004
    Recife Area, Brazil
    Responsible for managing a team of more than 100 people, being 05 direct, in Logistics / Operations areas. Accountable for the distribution of DC Recife - PE. I was in charge of productivity projects as dynamic routing and monitoring of deliveries, fleet sizing and KPI´s management.

Marcos Lima Skills

Auditoria De Sistemas E Processos Supply Chain Logistics Dos Management Operating Systems Trade Marketing Crm Marketing Fmcg Budgets Sap Market Planning Sales Operations Business Planning Pricing Forecasting Start Ups Market Analysis Key Account Development Key Account Management Supply Chain Management Negotiation Customer Insight Business Strategy Marketing Strategy Demand Planning Strategic Planning Team Leadership Microsoft Excel Sales Management Microsoft Powerpoint Rgm

Marcos Lima Education Details

  • Berlitz - Business English
    Berlitz - Business English
    Language Proficiency
  • Cedepe
    Cedepe
    Mba
  • Good Hope Studies - Cape Town - South Africa
    Good Hope Studies - Cape Town - South Africa
    Language Proficiency
  • Cedepe
    Cedepe
    Mba
  • Fafire – Faculdade Franssinette Do Recife
    Fafire – Faculdade Franssinette Do Recife
    Specialization
  • Fafire – Faculdade Franssinette Do Recife
    Fafire – Faculdade Franssinette Do Recife
    Bachelor
  • Ilsc - Toronto - Canadá
    Ilsc - Toronto - Canadá
    Language Proficiency
  • Colégio São Luis - Marista - Recife - Pe
    Colégio São Luis - Marista - Recife - Pe
    High School Certificate Of Competence Program

Frequently Asked Questions about Marcos Lima

What company does Marcos Lima work for?

Marcos Lima works for Mrf/ Lhr Foods

What is Marcos Lima's role at the current company?

Marcos Lima's current role is Commercial Director.

What is Marcos Lima's email address?

Marcos Lima's email address is ma****@****one.com

What schools did Marcos Lima attend?

Marcos Lima attended Berlitz - Business English, Cedepe, Good Hope Studies - Cape Town - South Africa, Cedepe, Fafire – Faculdade Franssinette Do Recife, Fafire – Faculdade Franssinette Do Recife, Ilsc - Toronto - Canadá, Colégio São Luis - Marista - Recife - Pe.

What skills is Marcos Lima known for?

Marcos Lima has skills like Auditoria De Sistemas E Processos, Supply Chain, Logistics, Dos, Management, Operating Systems, Trade Marketing, Crm, Marketing, Fmcg, Budgets, Sap.

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