Marcos Macarro Email & Phone Number

New Delhi, Delhi, India

Key Responsibilities:-Lead the strategic direction and implementation of individual giving initiatives, targeting active monthly donors and maximizing lifetime value.-Develop and manage comprehensive budgets and action plans to achieve ambitious income targets.-Foster cross-team collaboration to enhance UNICEF's brand and advocacy messaging.-Oversee the development of creative fundraising materials across multiple channels, ensuring alignment with UNICEF’s mission.-Build… Show more Key Responsibilities:-Lead the strategic direction and implementation of individual giving initiatives, targeting active monthly donors and maximizing lifetime value.-Develop and manage comprehensive budgets and action plans to achieve ambitious income targets.-Foster cross-team collaboration to enhance UNICEF's brand and advocacy messaging.-Oversee the development of creative fundraising materials across multiple channels, ensuring alignment with UNICEF’s mission.-Build and maintain strong relationships with partners and suppliers to optimize fundraising efforts.Core Competencies:-Strategic planning and execution-Team leadership and development-Donor engagement and retention strategies-Market analysis and innovative fundraising techniques-Budgeting and financial management Show less

Madrid, Comunidad De Madrid, España

Lead on developing a strong network across more than 28 countries to drive a significant increase in sustainable unrestricted income through improvements in retentionResponsible for identifying the critical insights and then influence to maximise opportunities to increase the value over a supporter's lifetimeCreate collaborative ways of working and initiatives with the SCI fundraising team to ensure that effective retention strategies are developed, embedded and integrated across our… Show more Lead on developing a strong network across more than 28 countries to drive a significant increase in sustainable unrestricted income through improvements in retentionResponsible for identifying the critical insights and then influence to maximise opportunities to increase the value over a supporter's lifetimeCreate collaborative ways of working and initiatives with the SCI fundraising team to ensure that effective retention strategies are developed, embedded and integrated across our digital and acquisition channels.Play a critical role on the humanitarian fundraising work, specifically contributing to the working group for the Children's Emergency Fund Show less

Madrid Y Alrededores, España

managing membership loyalty, managing major gifts programme and managing legacies programme (Managing retention team, covering both cash and regular giving, Working on different retention projects, Delivering retention strategy across various media both online and offline, Managing the team's budget, leading on individual giving appeals, Developing implement Designing and implementing programs to identify prospective major gift donors. Qualifying, contacting, and cultivating potential new… Show more managing membership loyalty, managing major gifts programme and managing legacies programme (Managing retention team, covering both cash and regular giving, Working on different retention projects, Delivering retention strategy across various media both online and offline, Managing the team's budget, leading on individual giving appeals, Developing implement Designing and implementing programs to identify prospective major gift donors. Qualifying, contacting, and cultivating potential new donors. and manage a long term legacy marketing strategy and budget to maintain and grow legacy income ) Show less

planning and implementing advertising plan, relations with media, overview of advertising agencies, responsible for major donors programme, managing inheritances and legacies.

planning and overview of Marketing Plan (telemarketing, on line marketing, individual giving, reducing attrition, donations, advertising, merchandising, legacies, major donors etc.), monitoring KPIs and expenditure, managing a 7-person-team, International plans coordination and benchmarking. Member of the International Fundraising Management Team