Marcos Rincón Serrano Email & Phone Number

Braga, Pt

Portugal

Develope Business using AI technologies

Portugal

• Led commercial operations, overseeing a sales team to achieve and exceed revenue targets.• Developed and implemented effective business strategies to expand the client portfolio and penetrate new markets spanning France, Poland, Portugal, Morocco, Spain, and Brazil.• As a project leader, collaborated closely with other departments to ensure an integrated approach to commercial operations, from product development to final delivery

Braga, Portugal

Delivered exceptional customer service for Apple. Achieved 93% Net Promoter Score and a 94% customer satisfaction rating, while maintaining a 90% first-call resolution rate.Surpassed sales targets, reaching 180% of the sales goal, through strategic upselling and personalized customer engagement.

Bogotá, Distrito Capital, Colombia

Increased revenue by 40% by leveraging CRM data to identify upsell and cross-sell opportunities, improving customer loyalty and lifetime valueBoosted market prediction accuracy by 100% through the implementation of advanced business intelligence strategies, enabling data-driven decisions and market success.

Enhanced digital processes and point-of-sale systems for dealers, reducing reprocessing by 67%, improving dealer response times by up to one hour, and streamlining sales operations.Drove cost efficiencies, saving €7 million through supplier performance optimization and fraud prevention initiatives, cutting fraud incidents by 70%.

Objectiveso Maximize collections trough 24 external lawyers.o Improve sales strategies, sales policies, sales objectives and pricing policies for vehicles repossessed.Achievementso Development of bidding digital projects to reduce sales costs in view of sales volume. Six Sigma Project Leadero Sales Increased 55% in 2012, representing COP $ 3,074 MM and COP $ 3,300 MM as of Dec 2013 1Q2014: COP $926 MM.o Repossessions Recoveries: COP $1,105 MM; increase of 23% in Q1… Show more Objectiveso Maximize collections trough 24 external lawyers.o Improve sales strategies, sales policies, sales objectives and pricing policies for vehicles repossessed.Achievementso Development of bidding digital projects to reduce sales costs in view of sales volume. Six Sigma Project Leadero Sales Increased 55% in 2012, representing COP $ 3,074 MM and COP $ 3,300 MM as of Dec 2013 1Q2014: COP $926 MM.o Repossessions Recoveries: COP $1,105 MM; increase of 23% in Q1 2014 compared to same period last year.o Increased recoveries contribution from 14% in 2011 to 24% per month as of April 2014.o Closed April with 628 vehicles in inventory, lowest inventory registered in 54 monthso 24% reduction in inventory, generating cost savings of COP $ 23.5 MM per month.o Reduction of 21% in the number of days of available vehicles for sale.o Recovery Strategy Implementation, generating revenues of COP $ 1,971 MM.o Development and implementation of Salvage Incentive Plan as a recovery strategy under a segmentation model and incentives 24 attorneys. This allowed full recovery in 2010 of US $ 11 million.o Six Sigma Project Leader based on payments application and procedural efficiency.o Project Leader based on uncollectible accounts.o Project leader for implementation of Consumer Financial.o Development and implementation of the Risk system in the Department.o Net Losses credit positive for the end of 2010, COP $ 4,300 million. Show less

Objectiveso Credit and Collections management for General Motors dealers. Including total portfolio of U.S. $ 120 million corresponding to 36 Chevrolet dealers.o Management of credit and operational risk under the guidelines of the Financial Superintendence, including guarantees management (U.S. $ 73 million).o Create a credit risk management environment of an acceptable quality, in terms of established credit guidelines.Achievementso Development and implementation of… Show more Objectiveso Credit and Collections management for General Motors dealers. Including total portfolio of U.S. $ 120 million corresponding to 36 Chevrolet dealers.o Management of credit and operational risk under the guidelines of the Financial Superintendence, including guarantees management (U.S. $ 73 million).o Create a credit risk management environment of an acceptable quality, in terms of established credit guidelines.Achievementso Development and implementation of credit and operational risk. Reduce department expenses by 20%.o 30% increased in the coverage of dealers guarantees for GMAC. The coverage of the guarantees was U.S. $ 73 million, included in mortgages and pledges duly constituted for GMAC.o Control and administration of payments from licensees. This account had $ 2 million unidentified and without proper accounting.o 99% Penetration. Show less

Objectiveso Leading team of 14 people for Supply Chain.o Control and monitoring of imports and exports to Shenzhen China.o Integration of the supply chain. It includes inventory management for US$ 5 million.Achievementso Integration of the supply chain, achieving a 50% reduction in inventory management spent $ 5 million to $ 2.5 million.o Assertiveness 98.4%o Import and export supply chain integration from and to Shenzhen China

Objectiveso Logistics Management. This includes monitoring distribution, transportation and inventory management. This operation includes sales of U.S. $ 4 million monthly.o Management of Requirements Orders for the countries of the Andean Region.o Management of Customer service for dealers.o Monitoring, control and analysis of indicators of quality ISO 9000 2000.Achievementso Degree of customer satisfaction: 91% for 2005.o Assertiveness in inventories at 95.8%.o… Show more Objectiveso Logistics Management. This includes monitoring distribution, transportation and inventory management. This operation includes sales of U.S. $ 4 million monthly.o Management of Requirements Orders for the countries of the Andean Region.o Management of Customer service for dealers.o Monitoring, control and analysis of indicators of quality ISO 9000 2000.Achievementso Degree of customer satisfaction: 91% for 2005.o Assertiveness in inventories at 95.8%.o Improved indicators ISO 9000 2000o Design track sales department promotions.o Improvement in the processes of creating purchase orders, Cycle Counting. Show less

Funciones Manejo de servicio posventa y mercadeo de pinturas DUPONT en los siguientes concesionarios: Car Hyundai, Citroen, Toyonorte y Casa Toro.  Segmentación de mercados, definición de mercado meta, análisis de la competencia. Ventas, servicio al cliente, control y optimización de materiales, manejo de inventarios del cliente, reportes mensuales de consumo, auditoria de seguridad. Manejo de software: Color Quik y Master Color Tecnología DuPont.Logros Realización de… Show more Funciones Manejo de servicio posventa y mercadeo de pinturas DUPONT en los siguientes concesionarios: Car Hyundai, Citroen, Toyonorte y Casa Toro.  Segmentación de mercados, definición de mercado meta, análisis de la competencia. Ventas, servicio al cliente, control y optimización de materiales, manejo de inventarios del cliente, reportes mensuales de consumo, auditoria de seguridad. Manejo de software: Color Quik y Master Color Tecnología DuPont.Logros Realización de ventas: Servientrega y soporte de venta en Autobuses Indubo, Autobuses Inconcar y Taller Casa Toro. Reducción de utilización de materiales en todos los clientes. Show less