Marcos Adam Email & Phone Number

São Paulo, Sp, Br

State Of São Paulo, Brazil

São Paulo, Sp, Br

Mentoring of students from the MBA program at Saint Paul Business School.

IT executive responsible for information technology strategy projects, architecture & integration, data, systems, infrastructure, operations, information security, IT governance, cybersecurity, innovation, and digital transformation.

São Paulo, São Paulo, Br

Executive responsible for information technology strategy, IT architecture, systems, infrastructure, operations, information security, IT governance, cybersecurity, projects, innovation, and digital transformation. Reporting to the CEO with 3 managers leading an internal team of 22 people (plus third-party teams). Member of the Corporate IT and Risk Committees.• Led the construction of the new IT organizational model based on an agile approach, incorporating new methodologies and management and IT operation tools with the creation of technical competence centers for systems, infrastructure, operations, cybersecurity, and projects.• Implemented the technical cloud-based operating architecture, new SAP modules and complementary solutions, digitization and process automation solutions with robotics (RPA - Robotic Process Automation), rapid application development with low-code tools, and API integration platform, big data analytics solutions.• Integrated the digital strategy into the company's strategic agenda by developing a digital transformation program integrating innovation actions and partnerships with startups for the use of operational technologies (OT) and Industry 4.0 technologies such as augmented reality, big data, and the Internet of Things resulting in increased digitization and automation of operations.• Improved the information security management maturity level, reducing IT security risks through the implementation of new monitoring processes and systems, making cybersecurity a focus of the strategic risk committee alongside the company's executive board.• Collaborated with the M&A department in evaluating projects for the acquisition of new assets, assessing IT-related aspects, conducting due diligence to evaluate risks and synergies, implementing and aligning IT systems and processes, defining a playbook with guidelines, standards and best practices to ensure a smooth transition and ongoing operational efficiency.

São José Do Rio Preto, Sp, Br

RODOBENS company is a group of business units operating in banking, insurance, consortiums, and automotive retailing. RODOBENS is the largest dealer of Mercedes-Benz in Brazil and Latin America.Executive reporting to the CEO, responsible for defining the digital strategy, aligning and cascading it with business units, and overseeing the operation of digital sales channels. Management of 4 direct reports within a team of 50 people. Member of the Digital Strategy and Transformation Committee.• Increased digital sales by 300% using technologies and digital performance marketing actions (growth hacking), resulting in increased lead generation, growth in customer base, and improved conversion rates in digital channels.• Implemented the Digital Office, a platform for partners integrating the sale of the financial product portfolio encompassing consortiums, mass insurance, and financing, with various features such as sales funnel management, training, and commission tracking.• Developed the Parts e-Commerce, a marketplace for automotive retail for the sale of parts, tires, and accessories in an omnichannel model integrating physical and digital sales in a digital counter concept that does not compete with the in-store salesperson model.• Created the new digital financial services products involving consortiums, insurance, and financing.• Developed a new website and application with a commercial approach offering the complete product portfolio and expanding self-service for customers.• Built a business plan and commercial partnerships for expanding product distribution channels through multichannel approaches (omnichannel).

São José Do Rio Preto, Sp, Br

IT Executive reporting to the CEO, responsible for defining the information technology strategy and managing the areas of systems, infrastructure, cloud, telecommunications, technical support, information security, technical architecture, development squads, advanced analytics, innovation lab, and digital transformation initiatives. Management of 7 direct reports in a team of 120 people.• Participated in the digital strategy and transformation committee alongside the board of directors, leading the innovation agenda and the company's digital acceleration program.• Unified various customer databases scattered across the company's systems and diverse business units. This project, known as Single (Unique) Customer, incorporated a new technological architecture and standards that enabled the expansion of digital sales through integrated physical and digital B2B2C distribution channel models.• Implemented the CRM tools (Salesforce, Adobe, HubSpot) for customer relationship strategy, data segmentation analysis, planning of commercial actions according to customer journeys, expansion of digital marketing campaigns, and construction of statistical models for credit risk analysis.• Established a new digital architecture involving the migration of the company's own data center with over 150 systems and applications to the cloud (AWS and Microsoft Azure), bringing efficiency gains in processing, greater scalability of operations during peak periods, cost reduction through resource optimization during idle times, increased security, and business continuity assurance (disaster recovery).• Renegotiated telecommunications contracts capturing economies of scale, resulting in a significant 55% reduction in annual costs.• Reduced support and maintenance costs for the SAP enterprise system, generating approximately 70% savings in annual software maintenance costs.

Delta, Mg, Br

Head of IT department responsible for all aspects of information technology management and control in the operations of the agro-industry, involving cultivation and processing of sugarcane, sugar production, ethanol, electricity, nutritional yeast, commercialization, logistics, and distribution to meet domestic and international markets.• Implementation of the new IT model through collaboration with IT business partners (BPs) in business processes.• Implementation of a solution based on Industry 4.0 and IoT (Internet of Things) technology for operational control of harvest and crop transportation.• Re-implementation of SAP modules to promote greater alignment with business processes.• Review of the physical infrastructure of data centers to meet security requirements in decentralized IT operations.

Consulting firm (startup) of software development and digital solutions to sales and commercial teams.

Curitiba, Paraná, Br

Boticário Group is a leading cosmetics company in the Consumer Products Goods (CPG) and Personal Care segments in Brazil, and it holds the title of the largest beauty franchise globally.Responsible for the enterprise project management function, business process design and stardartization, management of IT portfolio and strategic projects.Definition of model of new BUs and corporate governance, launch of new startups (greenfield projects – Eudora, Quem disse Berenice?, Beauty Box), new system of sales distribution and direct sales, and SAP project implementation.

Curitiba, Paraná, Br

Responsible for reviewing critical processes, leading business transformation projects and executing the annual strategic planning process with the Executive Board.Definition of long-term view of business and the strategic business plan in a 3-year horizon, with a balanced scorecard design and prioritized portfolio of strategic projects. In this strategic planning, the major business expansion initiatives were consolidated, resulting in the creation of the Boticario Group, launch of new lines of business and products, creation of a new industrial park and distribution model, and the consolidation of the multibusiness model with governance guidelines, processes, roles and decision structure.

Curitiba, Paraná, Br

Responsible for establishing business process management (BPM) capabilities, linking business strategy with IT and people-based operations to create coordination, agility and efficiency.Implementation of new SAP modules within Supply Chain processes, including demand planning through the S&OP process, trading and campaign management, and collaborative forecast and replenishment planning (CPFR). This project ensured seamless integration of information across marketing and operations, resulting in improved sales margins, reduced inventory levels, and enhanced demand planning accuracy.

Curitiba, Paraná, Br

Delivery of a full range of SAP services including business consultancy, pre-sales, deployment of complex projects, software development and support services.

Las Condes, Región Metropolitana De Santiago, Cl

Responsible for defining and executing the IT road map, IT portfolio, program and project management, IT operations and support.

São José Dos Pinhais, Pr, Br

Leader of IT projects for Supply Chain, Finance, Controlling and Commercial areas.

Wien, At

Implementation of SAP projects in Brazil and supporting other SAP consulting teams on the international projects.

Curitiba, Paraná, Br

Leader of the system development life cycle (SDLC), coordinator of the system analysis and software developing teams, coding members and software testers.

Executive Mba

Pós-Graduação Lato Sensu - Especialização, Leading Digital Reinvention (High Impact Program)

Pós-Graduação Lato Sensu - Especialização, Logistics

Pós-Graduação Lato Sensu - Especialização, Industrial And Production Management

Pós-Graduação Lato Sensu - Especialização, Administration

Graduação, Ciência Da Computação