I am a visionary trailblazer in the hybridization of Strategy, Analytics, Big data and Information technology to innovate and differentiate competitive strategies. In over 35 years of career I worked as a Enterpreneur, Consultant, Manager, CEO and member of the Governance of Management Consulting and Marketing Services companies.I am a passionate and recognized international expert on all Location-based approaches: data, analytics, consulting, services.I am engaged in activities "for good" of digital transformation of the Non-profit sector.Married with two children, I love travelling and mountains and I have been a member of the Italian National Fencing Team.Specialties: - CONSUMER MANAGEMENT: omnichannel strategy, geomarketing, CRM, social CRM, customer experience, loyalty management, customer engagement, promotion, location-based marketing, mobile marketing, event driven marketing, - TRADE MANAGEMENT: channel strategy, trade marketing mix - SALES: sales force organization, sales force effectiveness, planning & reporting, - RETAILING: network strategy, site selection, store traffic, e-commerce, media retail- INFORMATION TECHNOLOGY: Big data, Business Intelligence, Geographic Information Systems, Location intelligence, Artificial Intelligence, Machine Learning, predictive and prescriptive Analytics, forecasting, data quality, marketing automation, sales force automation- DATA​: data strategy, data governance, data integration, data monetization, data sources, open data