Mark Romera Email & Phone Number

Heerlen, Li, Nl

Netherlands

Digital project manager : mainstream launch 2024Project successfully launched mainstream on 02/06/24Bootstrapped a new GAAS startup. An online web based mobile game (Gamestatenow.com). Set up of business plans, P&Ls, budgets, business strategy, business intelligence, finance, supply chain, online marketing, Go-To-Market marketing strategy & execution, customer service. Group Marketingmanager:Responsibe for the marketing of Europe's market leader of > 50 FECs (Gamestate, Gametown and Gamecity). Leading the marketing department and implementing a 360 marketing strategy. Assisting the HR department with employer branding and setting up an internal communications platform (intranet system) to optimize coherence between HQ, the physical locations and its 500 employees.

Heerlen, Limburg, Netherlands

Building 7 Figure Businesses. Kickstarting startups and innovative direct to consumer and b2c ecommerce concepts. Independent business strategy, digital marketing & sales, logistics consultancy and business development.

Verenigde Staten

succesfully grew a bootstrapped data driven DTC ecommerce startup / project. Realized 8 figures revenue in less than 1 year. Managing the company’s executive team. Setting and executing the organizational strategy, building the senior leadership team and deciding on capital allocation.Sold wooden outdoor playsets and shipped only direct to consumer in USA, Canada, Europe and the UK. Responsabilities: design, production, purchase, supply chain, online marketing, customer service, business strategy, business intelligence, finance, business plans, P&Ls, valuation, leadership, affiliate marketing, Set up and leading a complete remote global team of > 40 experts in relevant fields of expertise to build this beautiful business.Child’s adolescence is the most treasured time for kids and their parents, and to make the experience joyful, Spimbey comes forth with an exclusive range of prettier, safer, and fun-filled playsets. Kids love to have an exciting playground as they consider it a new world filled with innovation and adventures. The home playground that was once standard in regards to choices has been transformed by Spimbey, the US-based company with an exclusive range of fresh and innovative products. It aims to change things for your kids with an exciting range of modular playsets.

Gangelt (De) + Sittard (Nl)

Bootstrapped a US ecommerce startup for outdoor wooden playsets. Setup US entity, developed and certified the US prototype.Business Intelligence: Managing and structuringManaged the Business Intelligence team (data scientist and a data visualization expert).Goal: Structure department.Result: Structure is established.Departments are proactively reaching out to the BI team with clear predefined goals and deliverables to work efficiently.Led and executed various projects for the European market leader (manufacturer and online seller) of outdoor wooden playsets.Main activities: Strategic management consultancy, trouble shooting, new business, business intelligence, team manager, interdepartemental project management, restructuring logisticsLogistics:Restructered logistics realizing international business growth and saving the company of transport costs. Consulting management stragically and implementing changes operationally.

Sittard (Nl) + Gangelt (De)

Key Results:- I saved 3 million euro of freight costs at a similar shipping volume in 1 year time.- 400% revenue growth in more than 5 European countries in 1 year time.Consulted and helped management strategically.- Restructure the complete external logistics for the whole of Europe. - Dealing with over 40 European freight and parcel carriers. - Setting up an e-order matching engine for cost-efficient shipping.Results: - Retreived 500K falsly invoiced shipment costs in 1 year time.- Mitigated and reduced risks to its minimum. - Re-structured and stabalised the logistics flows. - Sourced, hired and trained a senior logistics manager to take over all of my logistics responabilities

Heerlen

Bootstrapping a startup that develops a disruptive online recruitment platform.Main activities: digital marketing, growth hacking, high level strategy, sales & marketing, webdevelopment, writing copy, hiring, managing team, content marketingSpearheads include awareness, acquisition activation, retention, referrals and revenue.Setting up strategic partnerships (within the recruitment eco-system) and our services. Setting up growth hacking funnel. And further development and optimization of our product.

Maastricht Area, Netherlands

Activities: Project management, strategy, marketing, sales and organisation Main activities: Responsible for organising (inter) national exhibitions/ congresses . - Business Experience Congress- Duurzaam gebouwd Congress- Vitaal Leven exhibitionSet up marketing/ sales plan (strategy, concept, marketing, sales, organisation, pricing) and implementing it. After market analysis set up of exhibition plan as well as a financial plan. Strategy, marketing and innovation were the core pilars of this plan. Various aspects were covered, such as the concept (business model), the marketing and sales strategy, financial feasibility and budgets. To create more value we focussed on the synergy of on and online exposure throughout the whole year. Teaming up with market leader public speakers and top of the bill coachesAnother important aspect was to set up and manage cooperation with (inter) national strategic partners, which was one of the crucial elements for succes. Examples of strategic partners were: Limburgse Werkgevers Vereniging, Duurzaam Gebouwd BV , Flanders Investment, VoKa and Alles voor van Alles BV.

Sittard

Activities: integration of marketing with sales and leading the international account teamMain activities: As a team leader I am responsible for my (inter) national account managers and formulating and executing an action plan. The main objectives are: integration of the marketing and sales department. Setting up marketing processes /account retention/ penetration and creating new business activities.

Eindhoven Area, Netherlands

Activities: strategy, marketing, sales, project management and organization: Main activities: I researched the dangers, opportunities and strengths of my exhibitions (DOS). Wrote a problem analysis and presented / discussed it with management.Looking at the analysis I made a marketing/ sales action plan including product development and implementation. Throughout different methods I effectuated the goals set in the action plan. An important aspect is the cross medial communication strategy emphasizing the digital communication tools. An example is the scientific online knowledge index which I realized and marketed. I also implemented social media channels next to traditional trade magazines as communications tools.

Geldrop (Nl)

Responisble for the A-Z organization, management, sales and marketing of the National trade exhibition Groothandel & Logistiek. A trade exhibition for Material Handling & Internal LogisticsResult: sold out exhibition

Maastricht Area, Netherlands

One of my main activities at C&H Maastricht was to market and launch Mecalux Logismarket in the Benelux (an online international industrial B-2-B directory for material handling). Marketing, live communication, sales, promotion, organisation, planning, networking. Taking care of exhibiting and visiting of (inter) national trade shows to promote Mecalux Logismarket Benelux.Result: over 300 Benelux market leaders and resellers applied

Maastricht Area, Netherlands

Activities: strategy, marketing & sales• To market and launch Mecalux Logismarket Benelux (an international industrial B-2-B directory for material handling). Marketing, live communication, sales, promotion, organisation, planning, networking. Taking care of exhibiting and visiting of (inter)national trade shows to promote Mecalux Logismarket Benelux. • Assisting in marketing, promotion and acquisition for international (e.g. P.R. China, U.S.A and Europe) Logistics and Material Handling trade show organizations. Database marketing and live communication. • Implement e-mail marketing campaigns, web design and maintenance. • Management data base for as well as C&H MAASTRICHT as for Mecalux Logismarket Benelux. • Product marketing. Assisting at introducing of new products on international markets. • Assisting to launch a new Chinese industrial machine trade show in the Maastricht Exhibition and Congress Centre (Mecc).

Bachelor’S Degree, Marketing/ Sales & Research

Growth Hacking Crash Course