Marco Sarto Email & Phone Number

Rome, IT

Rome

• In charge of leading the portfolio of consulting projects with a focus on corporate public relations and integrated communications. Main areas of expertise:
• Brand Management: setting up brand positioning strategies both in online and offline channels
• Strategic Communications Planning: managing high-budget, advertising and communications campaigns. Drafting content strategies
• Public Affairs & Institutional Relations: understanding of the local and EU policy challenges; legislative drafting; political intelligence; mapping of the key institutional stakeholder. Public relations and event.
• Crisis Communication: strategic definition of a specific message bible and strategy for the crisis. Strategic recovery partnerships and coalition building
• Media & Financial PR: dealing with key public stakeholders; investor relations for companies listed on the stock marketAmong all the clients: ---------------------Nissan (automotive); Istituto per il Credito Sportivo –.

Rome, Italy

• Involved in integrated communication projects, carrying out the following tasks and areas of activity:
• Digital Communication & Social Media Management
• Media Relations & PR
• Public Affairs
• Sustainability | Sustainability Index and reporting
• Stakeholder engagement

Lecturer in diplomacy and institutional communications.Academic year 2024 - 2025- Adjunct Professor of the ‘Diplomacy in Practice’ course- Teaching Assistant of the course ‘Diplomatic Law and Practice’Academic year 2023 - 2024Adjunct Professor of the ‘Diplomacy in practice’ courseAdjunct Professor of the ‘Diplomacy: training and rules of the game’ course

Rome, Italy

Supervising lobbying and PR training programs.

Italy

• Managed the overall brand positioning policies across digital channels through SEO/SEM and social media innovative plans
• Performed preliminary industry studies, benchmarking and market research to identify consumers' preferences
• Dealt with budgeting and negotiation of contracts with external agencies. Full management of digital content and SEO campaigns
• Managed corporate relations with stakeholders and partners
• The main contact point with managers, employees and other external stakeholdersAmong the clients:------------------Istituto Don Bosco (institution), Ventalist (consulting), Starbuild s.n.c. (construction).

Piove Di Sacco (PD)

Executive Master, Media & Investor Relations

Postgraduate Diploma, Institutional Relations, Lobby And Corporate Communication

Master'S Degree, Law

International Affairs: Global Governance

Countries across the globe are increasingly linked and dependent on each other. This can lead to tensions and confusion. This course will.