Marcos Gomes Email & Phone Number

Lisbon, Pt

Managing Dermatology/Imunology therapeutic area | Cosentyx brand

Lisboa, Portugal

Managing Breast Cancer Area/Kisqali Brand

Lisboa, Portugal

Managing Heart Failure area/Entresto

Flute section leader of 6 players.

Lisboa E Região, Portugal

Therapeutical areas: Allergy and Immunology, Pain/ostheoarticular, Gynaecology and Consumer Health Kestine, Reuxen, Picalm, Artrozen, Femal, Maxnésio, Reuxen 250, Catabina, Obesimed, and OtowelMain Responsabilities: - Holistic lifecycle Management of each Product, from R&D to the Store Shelf (Pharmacy and MassMarket)- Development and implementation of strategy for each product.- Segmentation, Targeting and Positioning fine tunning for every Brand, with a comprehensive analysis of all stakeholders - Physicians, Pharmacists and Customer/Patient/Shopper- Budget Management and investment planning - ATL and BTL management and planning- Rolling forecast - Management of commercial relations with pharmacy groups (provisionally)

Lisboa E Região, Portugal

Markets: Portugal and Spain Therapeutical areas: Thrombosis (Lovenox/Clexane); SNC (Socian & Depakine); Pain (Relmus, Profenid, Synvisc); Diabetes (Lantus, Apidra, Tojeu)- Articulation with HCPs and patient associations;- Develop a call action plan for the biossimilar of Lovenox/Clexane;- Planning and development of each therapeutic area plans with Product Managers of each area;- Development of promotional material to HCPs for all therapeutic areas;- Create a multi-touchpoint strategy to gather engagement with HCPs;- Market research and tailor-made analysis of each area/category of GEM products;- Articulation with multidisciplinary teams such as digital communication, Medical Affairs, and Regulatory Affairs;- Direct articulation with the sales team and clinical information team;- Development of eCommerce and Call Center line for Synvisc®;- HCPs Segmentation, Targeting and Positioning for each brand;

Lisboa E Região, Portugal

Brands: Bepanthene, Aspirin, Canesten, Gino-Canesten, Canespor, Travocort and Advantan- Liase with internal and external stakeholders;- Implement and develop the brand plan with Brand Managers;- Implement and develop POS materials with Trade Marketing;- Develop market analysis;- Take part in multidisciplinary teams of Digital Communication, Medical Affairs, and Regulatory Affairs;- Develop materials targeted to HCPs;- Organization of PR events and endorsment plans with some celebrities / influencers;- Articulate directly with the sales team (Pharmacies and Parapharmacies) and clinical team, as well as prepare briefing presentations for them;- Organization of the 3rd MeetUp STEM 4 Health Lisbon - Special edition;

Porto E Região, Portugal

- Planning and development of internal and external communications;- Digital Marketing developer- Image and branding conception and development;- Social media optimization, development and analysis;- Communication channels managing;- Team networking systems;- Articulation with Marketing team's strategies;

Porto E Região, Portugal

Group: GeoEpi - INEBResearch in Geoepidemiology and Public Health

Hospitalar Pharmacist Trainee

Porto E Região, Portugal

Porto E Região, Portugal

Curricular Internship of MSc in Pharmaceutical Sciences

2016 Edition:-Editor-in-chief-Management and review of subjects and issues-Plan and make interviews

2015 Edition:- Content manager and in-house editor-Management and review of subjects and issues.-Plan and make interviews.

Porto

- Writing reviews of books, movies, shows and music albums.- Mentor of "Último Comprimido do Blister"

Povoa De Varzim

Internship in a community pharmacy.

Msc In Pharmaceutical Sciencies, Pharmaceutical Sciencies

Activities and Societies: NC AEFFUP, Comissão Organizadora da Barraca Relativamente ao Ano 2015 (COBRA '15), Comissão Organizadora das VII.

Pós-Graduação, Marketing Managment

Flauta, Instrumentista