At Iconic Elements, Dr. Francis Wu's thriving skincare brand, I played a crucial role in strengthening its digital presence and impact.My first step was implementing advanced analytics with Google Tag Manager, which gave me a clear understanding of conversions through Google Analytics. This approach laid the foundation for targeted optimizations.I focused on designing multiple targeted landing pages for the various skin care products. I then launched an effective Google Ads (SEA) campaign, using A/B testing to continuously refine it and data-driven improvements to the corresponding landing pages.My attention also turned to the blog, where I focused on increasing its attractiveness to readers (UX and content) and optimizing it for search engines (SEO). The result? A significant increase in user interaction and traffic.

De Nije Dokters is een nieuwe moderne huisartsenpraktijk in Nijkerk. Patiënten kunnen veel zelf regelen via het online portaal. Contact vindt altijd direct plaats met de huisarts, dus zonder tussenkomst van een assistent.Mijn inzet? Het versterken van de lokale online aanwezigheid door het opzetten van profielen op lokale bedrijvengidsen en vergelijkingswebsites, slim gekoppeld aan de website.Mijn focus lag op het technisch optimaliseren van de website voor zoekmachines (technical SEO) en het verbeteren van de inschrijfpagina voor maximale conversie. Dit resulteerde in aanzienlijk hogere zoekresultaten, een toename van websiteverkeer en een stijging in inschrijvingen.

As Product Owner System Operations at grid operator Liander, I was responsible for the development of an advanced software system for optimizing energy flows with flexible solutions.I managed a team of software developers and energy experts. Our mission: to make optimal use of grid capacity, ensure stability and continuity, and build a sustainable energy infrastructure.This role broadened my view of the synergy between technology, energy management and digital solutions.

As a former entrepreneur at IT startup Voorstroom, I developed and successfully marketed a SaaS software product. This product offered Energy Cooperatives an advanced online management solution, resulting in achieving a leading position in the market. My role in shaping and launching this product strengthened my understanding of digital markets and fueled my passion for effectively leveraging technology in marketing.

Worked on the optimization of mid-office systems and processes, including credit validation.

Several enhancements to MijnWehkamp, including credit card payments and gift card credit.

Various projects around self-service concepts and banking processes.

Developing for a web-based application used for monitoring the fulfillment stages of fibre optic broadband connections.

Seconded to several clients, including KPN and Zwitserleven.