I am a firm defender of Omni Channel and for some years now I have been collaborating in the digital transformation of companies. Currently, as a specialist in the Amazon Marketplace, I develop strategies that allow brands to create synergies with retail. A correct pricing policy, technological development of points of sale and coordinated actions between distribution and online is the path that many successful brands are already developing.Among the projects I have carried out is the development of the Amazon account towards a hybrid system between Retail and Marketplace (Vendor-Seller). Operational management of Amazon through a direct offer fulfilled by Amazon Logistics (FBA). Orders. Listing and stock management. Promotions, Sponsored products and Customer Service.I developed K&M Outsourcing Services for Amazon, offering a range of products aimed at SMEs that want to sell by developing a multichannel strategy for online implementation respecting and creating synergies with physical distribution. K&M is an agency formed by professionals from different disciplines: Sales, retail marketing, e-commerce, logistics and after-sales service. In constant contact with ESIC University, I carried out a research into emerging technologies and their possible application at points of sale. This technology makes it possible to improve the coordination between online marketing actions and sales/marketing management at the point of sale, optimising the multi-channel strategy and facilitating the generation of experiences for the consumer. Beacons, devices for path tracking, NFC, digital signage, apps designed for retail.My main value is to have a special care of the brand, both of its image, and to select the points of sale according to its philosophy. In addition my knowledge in retail