Having been based in Madrid, London, Berlin, Amsterdam and Barcelona, I mostly work in business growth through brand communication marketing. Three times entrepreneur, in the mid 90's I co-founded and run a tech company in the tourism industry. I later partnered a digital creative agency, moving on to gain extensive experience in the creative business, brand strategy, e-commerce and management, working internationally with global brands such as Nike, Audi, Electronic Arts, Pirelli or Booking.com, among many other, both at local and global, independent and multinational organizations. Today I act both as Brand, Marketing and Comms lead in the airline business and as independent advisor to companies and institutions for their brand strategy, growth, digital transformation and leveraging marketing communications.