Marcos R. D. Email & Phone Number

Munich, De

At Siemens AG I lead a customer-centric value creation team within the global marketing services at GBS, whose purpose is to help our customers to ensure a sustainable and profitable growth. The Market Intelligence Consultancy- Strategic Intelligence (MIC3) is an internal powerhouse which focuses on three main areas: a) Behavioural insights -where we provide our customers with valuable insights on the “why” behind people’s actions and sentiments by uncovering their motivations, needs, and preferences, b) Market & Competitive Intelligence –where we build a better understanding of the market environment and assess the competitor landscape, and c) Intelligence Consultancy –where we enable our customers to navigate the complexities of the industry and develop insight based strategies to gain and sustain a competitive advantage. MIC3 acts as the internal consulting company, serving all Siemens entities globally. By leveraging our unparalleled collective expertise, we offer our customers, trusted tailor-made holistic solutions that foster innovation in the areas of market, pricing, product, sales, customer and overall strategic matters, covering the core pillars of our businesses: Markets, Solutions and Customers. MIC3 is the embodiment of the long-term competitive edge our customers are looking for.

São Paulo, São Paulo, Br

The search for new ideas is one of the most challenging activities in the corporate world. But even harder than coming up with new ideas, is to turn them into a product, then turn these products into a profitable business and ultimately care enough so that these products represent an ideal which are centric to your customer's needs. Yes, it is an everlasting cycle where the main element here (the X-factor of the question) is to set up such cyclic equation in a way that idea generation, product development and marketing communications are tackled in a seamless and natural process, culminating in a profitable customer engagement and ideally, lead to an unforgettable customer experience. This is what QuestionX is here for, to help you achieving just that!

Forchheim, De

At Siemens Healthineers (SHS), I was part of the strategy implementation team based in Erlangen. As a strategy expert I lead the process of defining and executing commercial strategies linking it to the planning processes and financial plans, as well as periodically reviewing existing marketing and commercial strategies and monitoring effective delivery and execution of such strategies. My core responsibilities were centred around strategic intelligence (a field which I have created within Education Services) and the responsibility to define our global e-commerce strategic roadmap. I have successfully brought our eCommerce education platform to market (including technical, legal, compliance, treasury, marketing and content perspectives) and was the first within SHS to incorporate a fully stacked and internally approved payment gateway capability to an eCommerce solution. While at SHS I also lead a global wide commercialization initiative deemed to optimize the effectiveness of our operations, marketing and sales in light of the local challenges.

The German Competitive Intelligence Forum (dcif e.V.) is the association for competitive intelligence professionals, strategists, market researchers and competition analysts in Germany. The dcif sees itself as the central point of contact for all aspects of competitive analysis for operational functions with a competitive focus and for external service providers. Through its events, publications, competitions and working groups, the dcif provides impulses for the development of this field of work and conveys knowledge about an ethically responsible competition observation for experienced experts as well as for newcomers. The goals of the dcif are to bundle interests, represent and promote competitive functions within and outside of companies in Germany.

Stuttgart, Baden-Württemberg, De

At DHBW, I was responsible to lecture students on the areas of market research theory, basic statistics and data-analytic thinking as well as forming their empiral research backbone.

Heidenheim, Baden-Württemberg, De

As a global director at HARTMANN, I was responsible for the global coordination of all market research & intelligence activities for the Group (four divisions and 30+ countries). My focus at HARTMANN laid on implementing both top-level strategic solutions as well as the day-to-day tactics in a holistic approach. My function encompassed global primary and secondary market research, competitive and business intelligence as well as the responsibility for targeting and evaluating potential M&A targets. As a cross-divisional, cross-departmental, and cross-geographical function, my department acted as the linchpin of sales & product marketing, legal, regulatory-affairs, R&D and commercial excellence across the group.

Heidenheim, Baden-Württemberg, De

The begining of my activities at Hartmann, was focused in reestablishing the market research and intelligence department within Hartmann group. The core of my research activities laid not only in providing classical downstream strategic and tactical marketing guidance and validation but also in supporting the upstream marketing through product and consumer marketing initiatives to different local and global teams, translating their marketing concepts into physical executions. With a demonstrated ability to be a trusted advisor by developing significant long-term, trust-based relationships with demanding, board level executives at large and complex organizations; I identified, structured, and managed complex global and local marketing issues to arrive at recommendations that drive business priorities and demonstrated results to business lines; therefore, ensuring that appropriate decision and measurement strategies were accurately harnessed, understood and placed into action. Furthermore, a customer-centric approach required a thorough understanding of Big Data, hence by harnessing data source synergies and safeguarding data integrity, processing, access and automation, while optimizing the extraction of the data to the shared analytics platform, I was able to improve the precision of internal decision making and brought answers not only to the common "what?", "so what?", "now what?" questions but moving the needle further to the "what then?" question.

Neuss, Nrw, De

At BEKO Technologies, I was intensely focused on strategic marketing; evaluating new markets, entry strategies and evaluating consumer insights to better understand product position and customers desires though RDE (Rule Development Experimentation). Furthermore, by aligning my business background with my market research experience, I was the main expert in intelligence gathering, analysis and information dissemination across the entire breadth of the company's product/service portfolio, such practice was specifically designed to identify “white space” opportunity gaps and foster further business building. Also, in order to sustain and feed the flow of inward and outward market information, I developed a proprietary global heuristic benchmarking model (covering 60 countries) which captured the political, social, industrial and economic development determinants, permitting therefore a more systematic policy and strategy recommendation. This highly adaptive proprietary tool gathered information from several sources: CIA, WEF, World Bank, UN along with several unique industries’ indexes and was crucial to BEKO's international business development.

Dusseldorf, De

At AMR I developed an in-depth and solid experience in multi-countries and diverse languages simultaneous B2B or B2C qualitative and quantitative project management. This experience included performing and managing all phases of a study: Design, guidance, analysis, presentation and recommendations. My experience at AMR was not only as a company executive manager, but also in direct fieldwork, working as a researcher/moderator myself; having therefore a full understanding of the whole spectrum involving the market research process. As a Studio Manager, I oversaw and trained our 50+ research consultants who operated our CATI central, running global studies for an array of international blue chip customers.

Miami, Fl, Us

Mexico, Df, Mx

Levallois-Perret, France, Fr

Curitiba, Paraná, Br

Bandung, West Of Bandung City, Id

Dallas-Fort Worth, Texas, Us

Brasília, Df, Br

Executive Education, Strategic Marketing Management

Bachelor Of Science (B.Sc.), Accounting

Executive Education, Business Strategy & Financial Performance

Master Of Business Administration (M.B.A.), General Management & Marketing

Bachelor Of Science (B.Sc.) (Hounours), Psychology