Marcos D. Rivera, Ph.D. Email & Phone Number

South San Francisco, California, Us

• Lead critical research initiatives to enhance Stripe’s developer platform, delivering actionable insights that directly influence product strategy and improve developer experiences.• Collaborate with cross-functional teams, grounding product and design decisions in user needs to ensure a user-centric approach in all stages of development.• Build and scale research programs and toolkits, empowering colleagues across Stripe to conduct impactful research and independently apply insights to global problems.• Distill complex research findings into clear, compelling presentations and data visualizations, driving innovative solutions and strategic decisions to better meet developer needs.

New York, Ny, Us

• Developed and led a targeted end-to-end research strategy, utilizing surveys, interviews, usability testing, co-creation, concept testing, and journey mapping to directly inform product development, aligning with Stack’s business KPIs.• Facilitated assumption and decision-making workshops in Miro and Lucid with PMs, designers, data analysts, and engineers, leading to refined research questions and critical enhancements in product design and research roadmaps. • Designed and conducted complex experimental research studies, such as an innovative AI detection ability test for moderators to inform AI-human discernibility benchmarks.• Led rapid and agile usability research for 2 AI/ML products, achieving feature enhancements that significantly elevated user satisfaction metrics in follow-up evaluations.• Crafted and deployed 7 strategic surveys, including 4 aimed at revenue-critical segments, directly supporting Stack's market positioning with advertisers and sponsors.

Indianapolis, In, Us

• Led foundational and secondary research on academic policies in Division I and the finances of intercollegiate athletics, playing a pivotal role in shaping user-centric national athletic policies.• Developed customized metrics in collaboration with cross-functional partners and data engineers to enhance project alignment and user experiences.• Translated complex, multi-variable data into accessible insights for key stakeholders, utilizing storytelling and evidence-based narratives to facilitate user-centered decision-making processes.• Championed the adoption of innovative data analysis and visualization techniques using R Studio, Stata, and SPSS, elevating the narrative and interpretation of research findings.• Coached fellow researchers in dataset navigation, coding techniques, and presentation skills, strengthening the team's overall competency.

Columbus, Ohio, Us

• Operated as an internal user research consultancy using qualitative and mixed methods to pinpoint user needs and pain points, leading to pivotal enhancements and permanent funding for an org-wide pilot program.• Led 5 large-scale, multi-year mixed-methods research projects on diverse user groups, initiating targeted support measures like online orientations and new support programs to improve retention.• Managed and mentored 4 researchers and 2 analysts, advancing their skills; recognized in the top 5% for mentorship.• Developed processes and strategies for a rapidly expanding research team, scaling from 2 to 10 members. Created training materials, research manuals, and documentation, ensuring cohesive team functionality and consistent research quality.• Designed and analyzed a pivotal COVID-19 survey with Qualtrics and R Studio, leading to enhancements in user support, and yielded a widely referenced report guiding the university's response measures

New York, Ny, Us

• Directed a team of over 200 university ambassadors, enhancing the prospective user experience through personalized campus tours and engagement activities, leading to measurable improvements in recruitment and satisfaction.• Crafted and executed detailed user experience surveys, gathering key metrics on visitor satisfaction with campus tours and events to inform and refine ambassador engagement strategies.• Led a suite of recruitment events, utilizing user experience principles to create intuitive, informative, and engaging touchpoints that increased applicant interest and improved yield rates.• Mentored participants in the FOCUS Mentoring program and College Access Leadership Institute, employing practices to optimize mentees' user journies.

Doctor Of Philosophy (Ph.D.)

Master Of Education (M.Ed.)

Bachelor Of Arts (B.A.), Sociology

Bachelor Of Arts - Ba