Marco Sentinelli Email & Phone Number

Shanghai, China

Shanghai, China

Shanghai City, China

Shanghai City, China

Frankfurt Am Main Area, Germany

I contributed to define, implement, deliver and measure all the revenue generations activities with the final objective to grow a sustainable business at iBrams.I supported and coordinated the operations of the International sales department, from pricing to product, from sales to marketing, to delivery and customer satisfaction.I took active part to the sale, delivery and follow-up processes of key strategic customers.I measured the success reviewing Sales Funnel reports and Marketing Activities Conversion Rate defining sales target and potential, customer needs and pricing of products or services.I contributed to the strategic decisions of the Company Board.

Cologne Area, Germany

I coordinated the operations of the International sales department across the globe by establishing goals, contributing to and monitoring the volume of sales.Reviewing Sales Funnel reports and Marketing Activites Conversion Rate I determined sales target and potential, customer needs and the pricing of socoto products or services.I took active part to the sales process of key strategic customers.Managing the established Chinese Business Unit I focused the activity of the International Sales Team in particular on the Automotive Area of Asia, Middle East and America markets.

Cologne Area, Germany

I coordinated the operations of the International Account Team across the globe by establishing goals, contributing to and monitoring the Marketing Management System projects'​ implementation, Go Live and follow up.Based on Marketing Intelligence analysis and project reporting I supervised the different stages of Clients'​ projects, working in coordination with Clients'​ Marketing Team, IT Team, Executives and Management, supporting agencies and external suppliers.I initiated, established and managed the Chinese Business unit of socoto Company.I defined all the Service and contractual aspects of the Clients Project.I partecipate and contribute to the strategic decisions of the Company Board.Main results: International Clients'​ Portfolio +400% in 2 years, International Clients' turnover + 600% in 2 years.

Paris Area, France

Based on Marketing intelligence and in coordination with the Marketing Director and Marketing VP, I managed a team of Marketing specialists and consultants in order to define, implement and measure the European retail marketing strategies and I supported and overview the related activities of the Regional Business Units and Markets in Europe.I have worked in a complex network of central and local agencies, across different cultural and economic environments, managing complex projects such as:- online launch and follow up of Nissan GT-R (first introduction to European Market)- implementation of the full Digital Customer Journey- selection and roll out of European Central Fulffilment House- selection and roll out of European Customer Care centre- several CRM and eCRM campaigns : ie.Nissan X-Trail DM campaign with outstading conversion rate of 22%.Main results: European Contact Center, Europen Fulfilment House, European DB established. CRM campaigns with more than 23% conversion rate (X-Trail 2008, conquest, warm leads)

Rome Area, Italy

Based on Marketing intelligence and under the supervision of the Marketing Director I contribute, implement and measure the Southern European Cluster activites in the area of CRM and Online marketing.I was in charge to receive and adapt the central CI/VI Guidelines.I have worked in a complex network of central and local agencies, accross different cultural and economical enviroments of Southern Europe, participating to product related online and DM campaigns.Main results: full digital customer journey established

Espoo, Finland

Visiting Professor for User Interface Finnish course and User Interface International course.

Rome Area, Italy

Associate Professor for Multimedia Publishing and UCD courses.

Rome Area, Italy

I was in Charge of managing the Partners of EC funded Projects in the IT Innovation Area from more than 10 different countries in Europe:- E-Bsan (e-Business Service Accounting Network)- Re-Public (Reliable e-Public Procurement System)Main results:both Project obtained 100% of funds and were launched on time.

Rome Area, Italy

I have founded, successfully funded via Venture Capital and managed as Chief Executive Officer Yousable, the only italian Company specialized in design, evaluating and testing hypermedia products with specific high needs in terms of usability and accessibility.Before being sold to a private investor, Yousable delivered over 40 Projects with key Clients in Italy such as: Ferrari, La Repubblica, L'Espresso, Enel, Sfera - Gruppo Enel, Universitá La Sapienza, Oviesse.I have also delivered hundred hours of Training and education in private and academic enviroments in the areas of New media, usability, Accessibiilty, Multimedia Publishing.

Bachelor'S Degree, Communication And Media Studies, 110 Summa Cum Laude

Dissertation goes by the title of "Usabilitá dei Nuovi Media", published then as a book and used as the Company handbook (see related.

Master Of Business Administration (M.B.A.), 6 Sigma Quality Program For International Quality

Master Of Business Administration (M.B.A.), E-Learning: Strategies And Processes

Post-degree Master “E-Learning: strategies and processes”, La Sapienza First University of Rome.

Education record