Launched sBusiness (2011 - Present) and own the Bob Zoom brand, a children's audiovisual character with more than 6.4 billion YouTube views, 7.8 million YouTube subscribers and 1 million fans on Facebook (www.bobzoom.com). The company show a double-digit growth over the past 3 years.

Acted as founder of PME Digital (2011 - 2018), a digital marketing company for small and medium businesses.

Taught social media practices course at city government/public television (UHF) foundation for digital technologies and audiovisual production (https://tvtecjundiai.com.br/).

Consulted clients across pharmaceutical, banking, and consulting sectors in business technology strategy and project management development. Functioned as Project Manager and Business Analyst, assuming leadership of process survey, solution design, configuration, and user training stages.Spearheaded the following key projects:- Provided IT global leadership to integrate Fort Dodge Animal Health into Pfizer Animal Health, with oversight of applications, infrastructure, and data as lead of Canada and Latin American regions.- Directed efforts to perform deep bank analysis by gaining understanding of business process and devising/implementing process solution to restructure credit back office business unit.- Championed ombudsman process and system improvement project by working alongside business strategy specialist to recognize client concerns, define complaining tree, and lead bank to fill gaps.- Applied project management concepts according to PMI Guide, utilizing data governance methodology to improve accuracy of data with single common master data concepts.

Oversaw analytics and data quality projects with Database Marketing Department, including:- Latin American business intelligence tool development involving data warehouse (DW) and data mart planning, execution, and control.- Business rules mapping and recovery/reorganization of DB ETL process to construct DW.- Execution, maintenance, and training of set analyzer tool (Business Objects).- Generation of scoring and propensity-to-buy models to attract and measure potential clients.- Contribution to create links between external data sources and conduct DB matching in Trillium and SSA.- Support of projects in Brio, DB2, and CL AS/400 to measure outbound calls and market research.

- Developed and implemented CRM telesales tool that improved IBM market share (by what 20%) by giving deep analysis of customer behavior to inform business decision making; company replicated tool in all Latin American countries.- Trained 50-person IBM Latin America Sales Team on system use.