Responsible for leading the global paid social and display strategy for demand and lead generation.

Led and managed the global paid user acquisition strategy and operations of a highly profitable UA budget of $2M+/Month- Led the successful growth of the UA department and pushed strategic efforts to focus on programmatic ad to drive revenue- Successfully increased YOY profit by 155% through improved audience targeting, bid & budget optimization and scaling- Launched a brand new website property, Livingly.com, which resulted in 5M+ users/month & profitability in 3 months- Designed and led weekly iteration of the multivariate testing process: copy, creative, targeting and budget allocation

Oversaw the development of the user acquisition and content marketing strategy for all entertainment websites globally- Pushed strategic efforts to embrace a paid user acquisition strategy, leading to dramatically increased website traffic- Implemented and standardize social media management and promotion tools for all teams globally- Globalized analytics infrastructure for measurement of KPIs: traffic/fan acquisition, retention and engagement

Developed, executed and optimized the social media and content marketing strategy for PC Gamer and GamesRadar.com- Drove Facebook and Twitter growth strategy that resulted in more fans/Followers than any other global gaming portfolio- Exceptionally improved referral traffic from social media and content syndication networks, generating 1M+ additional unique users each month- Successfully created and executed social media marketing programs that generated $200K+ in revenue- Developed traffic forecasts, analytics dashboards, daily and monthly tracking reports

Developed and executed the community engagement and retention strategy for multiple F2P online video games- Spearheaded social media promotions and in-game events that drove audience growth and in-game sales- Developed and maintained community content, events, analytics and promotion schedules- Acted as key liaison between product, art, engineering and marketing teams

Contracted to provide marketing support to the Marketing Director, as well as lead all community initiatives for an online monetization start-up company- Drove customer support interactions, and worked to develop knowledge base of known customer support issues- Developed and implemented strategies for increasing community engagement, acquisition and brand awareness- Coordinated with video game publishers to create mutually benecial cross-marketing programs

Responsible for assisting the Sr. Marketing Manager with all marketing initiatives to ensure successful product launches- Assisted in maintaining and executing overall marketing plans, strategies, budget and launch schedule- Lead collaboration with internal teams and external vendors to produce advertising creative and marketing materialsTitles worked on: Spyborgs, Tatsunoko vs Capcom, Final Fight: Double Impact, Street Fighter IV, and Super Street Fighter IV