Welcome to my English LinkedIn Profile. Para ver meu perfil em português: clique em "Veja este perfil em outro idioma" no canto superior direito e escolha "Português". Si deseas leer mi perfil en español: pulse en "Leer este perfil en otro idioma" y elija "Español".-----------------------------------------------------------------------------------------------------------------Recently graduated as a Data Analyst at Masterschool, where I have learned how to develop dashboards, reports and performance related insights. Their Data Analytics program has expanded my toolset with hard skills such as SQL, Tableau, Excel, Python and Power BI, which I've gradually been implementing in my current job as a Content Specialist.I come from a content, broadcast and entertainment background, with 15+ years of experience on the executive and business analytics side.Telling stories through data is something that I do daily, in order to deliver the best insights to our board of executives.Proud dad of two wonderful boys, a coffee addict, a huge nerd, and aspired to be Indiana Jones as a kid.I really enjoy learning new things and connecting with people across a range of industries, so don't hesitate to reach out if you'd like to get in touch. Send me a message here on LinkedIn or to my e-mail: mktonelo@gmail.com.
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Especialista Em ConteúdoGloboSanta Pola, Es
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Content SpecialistGlobo May 2021 - Present- Conceptualized and presented reports on the media business to the board of directors through business analytics and tools such as SQL, Tableau, Excel, and Power BI. The initiative led to a 20% increase in original content approval.- Researched new content trends and international TV Formats, with over 70 studies made through data analysis.- Created and Developed more than 20 format bibles for Scripted and Non-Scripted shows.- Evaluated and analyzed more than 300 Scripted and Non-Scripted projects, and supervised the project workflow to create the best strategies for each case.- Conceived and presented workshops for the development of new TV Shows and for creative improvement purposes, leading to a record-breaking 90% approval of shows in the latest pitch, all currently in production.- Assessed and certificated more than 40 TV Shows, ensuring originality and preventing legal suits.
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Content Development SpecialistGlobo Jul 2014 - Oct 2019Rio De Janeiro, Brazil- Conceptualized and presented reports on the media business to the board of directors through business analytics and tools such as SQL, Tableau, Excel, and Power BI. The initiative led to a 20% increase in original content approval.- Researched new content trends and international TV Formats, with over 70 studies made through data analysis.- Created and Developed more than 20 format bibles for Scripted and Non-Scripted shows.- Evaluated and analyzed more than 300 Scripted and Non-Scripted projects, and supervised the project workflow to create the best strategies for each case.- Conceived and presented workshops for the development of new TV Shows and for creative improvement purposes, leading to a record-breaking 90% approval of shows in the latest pitch, all currently in production.- Assessed and certificated more than 40 TV Shows, ensuring originality and preventing legal suits.
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Newscast CoordinatorRede Globo Feb 2012 - Jul 2014São Paulo Area, Brazil- Coordinated daily newscasts for Globo TV, Sportv, Globonews and live events, overseeing a team of 20 people.- Conducted and produced live breaking news and major events, in nationwide broadcasts, resulting in 60% of the ratings share.
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Production AssistantRede Globo Feb 2009 - Feb 2012São Paulo Area, Brazil- Studio assistant and teleprompter operator at daily newscasts.- Field production of live events
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ProducerMtv Brasil May 2008 - Nov 2008São Paulo Area, Brazil- Producer of Pimp My Ride Brasil - Season Two.- Administered the second-largest budget of the network at the time, with sponsors such as Pioneer, Nokia, Volkswagen, DuPont and Xbox.- Managed a production staff of five people on a daily basis, overseeing the workflow from filming through editing.- The show drew the second-biggest rating on the network that year.- Producer of Video Music Brasil 2008 -
InternRede Globo Feb 2007 - Dec 2007São Paulo Area, BrazilSelected from over 10,000 applicants through Programa Estagiar of Rede Globo in 2007 as an Intern at the Operations Management department at the Journalism division of Rede Globo.
Marcos Kitofi Education Details
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Data Analytics -
Radio And Television -
Ete Lauro GomesElectrical, Electronic And Communications Engineering Technology/Technician
Frequently Asked Questions about Marcos Kitofi
What company does Marcos Kitofi work for?
Marcos Kitofi works for Globo
What is Marcos Kitofi's role at the current company?
Marcos Kitofi's current role is Especialista em Conteúdo.
What schools did Marcos Kitofi attend?
Marcos Kitofi attended Masterschool, Universidade Metodista De São Paulo, Ete Lauro Gomes.
What are some of Marcos Kitofi's interests?
Marcos Kitofi has interest in Social Services, Children, Poverty Alleviation, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.
Who are Marcos Kitofi's colleagues?
Marcos Kitofi's colleagues are Felipe Marques, Lara Ramos, Sergio Augusto Tortori, Marco Antônio Sabóia, Rodrigo Carmo, Isabelle Carvalho, Rubens Pecoraro.
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