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I'm an entrepreneur passionate about technology's power to change the world and revolutionize people's lives.Throughout my 20+ years of experience in technology, I have worked with the most diverse stack of languages, frameworks, tools, and teams to deliver technical solutions to the most challenging domains. As a software architect and senior engineer, I have solid experience developing SaaS-based applications and APIs to solve data and analytics problems, mainly with JavaScript, TypeScript, React, GraphQL, Go, PHP, and Java. I'm also an open-source enthusiast and active contributor to popular open-source projects used by companies like Google, Apple, and Facebook.Along the way, I had the opportunity to go through the entire product development cycle, from conception to design and implementation, and finally, the release and growth phases.Currently, I’m CEO and CTO at Croct, a startup striving to be the first large-scale personalization engine for the web. We are a team of geeks, marketers, designers, and AI experts who believe personalization is the key to taking digital experiences to the next level.𝗖𝗮𝗿𝗲𝗲𝗿• At age 13, I lived in the countryside of Brazil, where cable TV wasn't available at the time. This sparked me to start a community-led site to share anime episodes. Five years later, with 30+ active contributors across the country, this site surpassed Cartoon Network and ranked among the TOP 50 most visited sites in Brazil according to Alexa. The high traffic and growth eventually led one of the advertisers, a DVD online store, to acquire the site.• At age 17, I founded a self-publishing platform, Bookess, incensed by the realization that after forgetting a book at home, I would have to buy another physical copy just to continue reading it. Bookess was ranked among the 10 best self-publishing platforms worldwide by a Noth American magazine and was later acquired by an international bookstore group.• At age 25, I took a break from entrepreneurship to work at Rocket Internet, where I led both tech and product teams in Brazil and India, following a few other startup experiences in the technology industry.𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀• Software engineer with 20+ years' experience• Founder of one of Brazil's TOP 50 most visited websites at the age of 14• Founder of world's TOP 10 self-publishing platform at the age of 17• Got the first investment round at the age of 18• MIT Technology Review Innovators Award Nomination at the age of 20
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Founder & CtoCroct May 2020 - PresentDenver, Colorado, UsCroct is a powerful marketing solution developed to increase revenue and improve e-commerce conversion rates by using a natural programing language designed by marketing specialists to everyone. This technology allows you to segment, engage and deliver personalized content like never seen before. -
Head Of ProductDigipix May 2015 - Jan 2018São Paulo, Sp, BrDigipix specializes in technology and fulfillment solutions for ultra-short run high-quality production through mass customization. It serves professional and amateur markets, providing end-to-end solutions, including technology, digital printing, finishing, and logistics. • In charge of leading Zocprint's transition from Rocket to Digipix• Drive product development with a team of engineers, frontend developers, and designers• Leading app development from conception to feature planning, development management and releasing• Managing of the email marketing team, delivering +9MM emails monthly• Establish shared vision across the company by building consensus on priorities leading to product execution -
Cto & Head Of ProductZocprint May 2014 - Dec 2017Zocprint is the leading online platform for customized products in Brazil. Its portfolio ranges from business cards and printed marketing materials to consumer products and gifts such as mobile cases, mugs, pens, notebooks, agendas, and other products.• Acting as Global CPO of Zocprint, led a robust team that band Product, Design and IT Onsite departments• Restructured IT and Product department to support continuous and reliable deliveries without affecting the product's quality metrics• Ran a full redesign of the corporate visual identity• Rolled-out the website redesigned, delivering a rich and enjoyable shopping experience for a wide portfolio of 100+ customizable products, boosting average ticket and conversion rates by 12% and 14% respectively• Managed research & development activities• Created a robust and powerful marketing tool suite which improved conversion rates by 20%
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Head Of ProductPrintvenue Dec 2014 - Apr 2015Gurgaon, Haryana, InPrintvenue is the leading online platform for customized products in India and Singapore.• Acting as Global CPO of Printvenue, I helped to create a new metric-oriented workflow able to continuously monitor the development performance • Introduced agile processes and management best practices in order to keep their fast-growing backlog under control and align the Q&A and Development departments to work closer together• Prepared the development environment to work with metric-oriented indicators• Helped to redesign the new checkout flow -
Head Of ProductRocket Internet Gmbh May 2014 - Apr 2015Berlin, DeRocket Internet is the largest, fastest and most successful international online venture builder. Our team has been building online companies since 1999 and has created over 100 market leading companies in 50+ countries, dozens of which have been exited successfully. Since 2007 our team operates under the name of Rocket Internet. Investors in companies started by Rocket Internet include Investment AB Kinnevik, Holtzbrinck Ventures and many others. -
FounderBookess Apr 2008 - May 2014Bookess was considered the world's TOP 10 self-publishing platform by allowing anyone to become a published author in a matter of seconds.
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Developer / Digital Advertising Campaign ManagerUniversidade Candido Mendes Jan 2006 - Jul 2008Responsible for supporting the university's website and digital advertising campaign management.
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FounderAnime School Jan 2003 - Jan 2006Leading a team of over 50 volunteers, Anime School reached the incredible mark of 2M monthly pageviews, becoming one of Brazil's most visited sites in 2004 (Alexa.com), surpassing Cartoon Network‘s website, one of the most popular anime channels in the world. By 2005, the site had crossed the mark of 400k registered users.
Marcos Passos Skills
Marcos Passos Education Details
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Universidade Do Sul De Santa CatarinaComputer Science -
Universidade Candido MendesComputer Science
Frequently Asked Questions about Marcos Passos
What company does Marcos Passos work for?
Marcos Passos works for Croct
What is Marcos Passos's role at the current company?
Marcos Passos's current role is Founder & CEO at Croct (Techstars '24).
What is Marcos Passos's email address?
Marcos Passos's email address is ma****@****sos.com
What is Marcos Passos's direct phone number?
Marcos Passos's direct phone number is +5511361*****
What schools did Marcos Passos attend?
Marcos Passos attended Universidade Do Sul De Santa Catarina, Universidade Candido Mendes.
What are some of Marcos Passos's interests?
Marcos Passos has interest in Development, Management, Robotics, Entrepreneurship, Investing, Education, Environment, New Technologies, Science And Technology, Startups.
What skills is Marcos Passos known for?
Marcos Passos has skills like Entrepreneurship, Lean Startup, Php, Business Development, Jquery, Technology Leadership, Product Development, Marketing Strategy, Mysql, Start Ups, Business Strategy, Ruby On Rails.
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