Marcos Paulo

Marcos Paulo Email and Phone Number

Marketing | Branding | Planning | Business Strategy | Digital Marketing | Growth @ Uni Casamentos
State of São Paulo, Brazil
Marcos Paulo's Location
São Paulo, São Paulo, Brazil, Brazil
About Marcos Paulo

Marketer with over seven years of experience in the Brazilian market. Throughout my career, I have been involved in various industries, including magazine e-commerce, transportation, digital education, healthcare, and most recently wellness market.Over the last seven years, I have honed my technical skills by working on a wide range of projects, both working individually and in large teams. Recently, I have developed my managerial abilities by working as a marketing specialist at Wellhub.Having worked mostly for start-ups (software development), I would now like to challenge myself by managing projects and teams.

Marcos Paulo's Current Company Details
Uni Casamentos

Uni Casamentos

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Marketing | Branding | Planning | Business Strategy | Digital Marketing | Growth
State of São Paulo, Brazil
Website:
well-hub.com
Employees:
1
Marcos Paulo Work Experience Details
  • Uni Casamentos
    Uni Casamentos
    State Of São Paulo, Brazil
  • Wellhub
    Growth Marketing Specialist | Enterprise And Strategic Accounts
    Wellhub May 2024 - Present
    São Paulo, Brazil
    • Managing scalable engagement solutions to impacting over than 200 clients, Enterprise and Strategic Accounts segment (between 1.500 to 10.000 FTEs);• Supporting and managing customized engagement solutions to Top Accounts (more than 10.000 FTEs);• Building communication plans to increase results of paid subscribers (achieving more than 100% of budget between January to August/2024);• Building recovery plans to help clients below target achieve their internal wellness goals;•… Show more • Managing scalable engagement solutions to impacting over than 200 clients, Enterprise and Strategic Accounts segment (between 1.500 to 10.000 FTEs);• Supporting and managing customized engagement solutions to Top Accounts (more than 10.000 FTEs);• Building communication plans to increase results of paid subscribers (achieving more than 100% of budget between January to August/2024);• Building recovery plans to help clients below target achieve their internal wellness goals;• Designing relaunch plan to promote rebranding to all clients;• Supporting build Engagement Campaigns promoting awareness and generate paid subscribers;• Designing annual strategic plan to achieve the company OKR’s;• Training and interacting with local client success, planning and execution team;• Sharing best practices with other countries. Show less
  • Wellhub
    Growth Marketing Coordinator | Planning
    Wellhub Oct 2022 - May 2024
    São Paulo, Brasil
    • Creating and Supporting Engagement Campaigns promote awareness and generate leads in the customer base;• Building communication plans to increase and accelerate results of sign ups;• Supporting Engagement Team, implementing Launch Plan;• Training and interacting with local client success, planning and execution team;• Managing segment plan to increase sign ups in Mid Market (300 accounts with 1.000 - 10.000 FTEs lead by at least 15 executive managers);
  • Vitta
    Marketing Manager
    Vitta Sep 2021 - Oct 2022
    São Paulo, Brazil
    As a Marketing Coordinator, I was responsible for:• Planning content to impact prospects and users;• Launching the term for Brazil's first "Digital Hospital";• Planning strategies focused on attracting and activating sign-ups on the platform;• Managing a team of interns, copywriters, and designers to produce content;• Managing webinars to the clients;• Developing customized communication plans for key clients such as Stone;
  • Vitta
    Senior Marketing Analyst
    Vitta Nov 2020 - Sep 2021
    Vitta works to find the best customized solutions aimed at meeting corporate health needs and may include benefits such as medical plans, dental plans, and other health-related services.As the first Marketing employee, I was responsible for:• Planning communication for B2B2C to increase customer signups on the platform;• Managing different channels with a focus on acquisition, including: Website, E-mail Marketing, SMS, WhatsApp, Social Media, Blog, and App notifications;•… Show more Vitta works to find the best customized solutions aimed at meeting corporate health needs and may include benefits such as medical plans, dental plans, and other health-related services.As the first Marketing employee, I was responsible for:• Planning communication for B2B2C to increase customer signups on the platform;• Managing different channels with a focus on acquisition, including: Website, E-mail Marketing, SMS, WhatsApp, Social Media, Blog, and App notifications;• Creating content for our brands on social media platforms such as Instagram, Facebook, and LinkedIn, as well as push notifications and app content;• Working collaboratively with the design team and app developers;• Creating briefings and approving materials;• Monitoring metrics such as website visitors,engagement, click-through rates, open rates, and lead conversion rates. Show less
  • Digital House Brasil
    Marketing Analyst
    Digital House Brasil Sep 2019 - Sep 2020
  • Digital House Brasil
    Marketing Associate
    Digital House Brasil Apr 2019 - Sep 2019
    São Paulo E Região, Brasil
  • 99
    Experience And Relationship Analyst
    99 Apr 2018 - Mar 2019
    São Paulo, São Paulo, Brazil
    • Daily and constant relationship and interactions with customers via telephone and email contact • Provide the best customer support experience • Collect, report and organize feedback, data and user input • Analysis of entries and documents • Contribution and development of projects internal
  • Grupo Abril
    Marketing Intern
    Grupo Abril Jan 2016 - Dec 2017
    São Paulo
    Editora Abril is is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America.

Marcos Paulo Skills

Marketing Empreendedorismo Microsoft Office Microsoft Powerpoint Microsoft Word Microsoft Excel Microsoft Windows Microsoft Outlook Redes Sociais Design Thinking Vendas Marketing De Relacionamentos

Marcos Paulo Education Details

Frequently Asked Questions about Marcos Paulo

What company does Marcos Paulo work for?

Marcos Paulo works for Uni Casamentos

What is Marcos Paulo's role at the current company?

Marcos Paulo's current role is Marketing | Branding | Planning | Business Strategy | Digital Marketing | Growth.

What schools did Marcos Paulo attend?

Marcos Paulo attended Universidade Anhembi Morumbi, Digital House Brasil, Crehana.

What skills is Marcos Paulo known for?

Marcos Paulo has skills like Marketing, Empreendedorismo, Microsoft Office, Microsoft Powerpoint, Microsoft Word, Microsoft Excel, Microsoft Windows, Microsoft Outlook, Redes Sociais, Design Thinking, Vendas, Marketing De Relacionamentos.

Who are Marcos Paulo's colleagues?

Marcos Paulo's colleagues are Vitória Freitas Onorio, Teresa Gray Núñez, Kyairaa Lerose-Almeida,mba, Clarissa Cutuli, Leticia Capelli Lima, Cibele Marques, Livia Barros Barreto.

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