Crisis Communications Management
· Led development and implementation of a new Petrobras Crisis Communication System, with new processes, workflows, documents and a new Crisis Communication Manual;· Acted in major corporate crises, such as the truckers strike in 2018 (an event with huge economic and social impact in Brazil), and in hundreds of critical events with local, regional, national and international repercussions;· Acted as Communications representative in Petrobras Business Support Team, a crisis management board led by a director which objective was to ensure business continuity. In this collegiate, I was responsible for discussing and defining corporate communications strategies and actions, for reporting and validating communication actions carried out locally and for approving content for internal and external stakeholders;· Led the multidisciplinary project Petrobras Pipeline Protection Program, which objective was engagement, information and awareness about the risks brought by the theft of fuel in pipelines and which included actions of media relations, advertising, sponsorship, internal communications and events;· Coordinated the development and implementation of plans to mitigate effects of potential crises;· Coordinated corporate communications team in dozens of corporate emergency exercises, including preparation, execution and evaluation;· Acted as crisis communication interface for Petrobras subsidiaries, affiliates and licensees abroad;· Held face-to-face work meetings at company units across the country (refineries, oil and gas exploration and production facilities, gas treatment units and corporate areas) to inform and engage leaders in crisis communications process;· Participated, as a member of corporate communications management team, in all stages of the annual elaboration of integrated communications plan, document with guidelines, strategies, tactics and actions
