Marcos Felippe Email & Phone Number

Curitiba, Paraná, Brasil

Gestão empresarial especializada em rede de concessionárias com foco em resultados.

Brazil

-Implemented the methodology to increase profitability in conjunction with Finance and Marketing to optimize model, region and channel resources, bringing growth of 3.4 pp. -Coordinated successful new product launches with internal areas and dealer network, such as Kwid, Duster, Zoe and Captur 1.3 Turbo. -As a DND, I lowered the network's fixed costs by 31% with the adequacy of the structure, simplification of licenses and systems and in store standards. -Developed the business model of the future distribution network taking into account new technologies, convenience and consumption trends. -I implemented the digital transformation in all commercial direction with RDA, RPA and BOT solutions on 114 projects mapped and evaluated, generating a reduction of 25,000 hours/year. -I created the Escola do Comércio to hire the right profile, improve sales efficiency and reduce training and dismissal costs from high Turn Over rates, train professionals in both Hard and Soft Skills and insertion of content and trainers in the Hotel chain . Today with more than 10,000 trained professionals. -I implemented the hybrid digital and human platform, allowing: 9 pp increase in satisfaction with the Customer Service; 18 consecutive months at the Reclame Aqui level of excellence; evolution of the 64th. for 2nd. position in 2020 in the general ranking of the IBRC-Exame Magazine; and four times the best brand in the automotive sector and cost reduction of R$ 17.2 million. -Responsible for the diagnosis and execution of the C@re2.0 Quality Plan, achieving a 20pp improvement in the Satisfaction Index in the last 5 years, evolving from 13th to 1st position in 2020 in the Multi-Brand Manufacturer Ranking. - Implemented a Worth ix, self-adapted survey using artificial intelligence (AI) and focus on measuring customer decisions as a new view on NPS metrics Management of four direct, totaling 60 employees. Reporting to the Vice President of Sales and Marketing.

Sáo Paulo, Brazil

Ensure the achievement of national retail sales targets by planning monthly commercial strategies, ensuring good competitive positioning and managing the budget for local commercial actions as well as regional cooperative media. Lead new product and project launch planning (interface with the areas involved within the Commercial area, such as Product Planning, Sales, Prices, etc.). Establish excellent communication, interaction and negotiation with the dealership association to establish annual commercial policies. Bringing Renault to surpass for the 1st time in this period the level of 5% of market share and occupying the position of the 5th most sold brand in the country.

Sâo Paulo, Brasil

Management of regional sales and performance evaluation of dealerships. Responsible for restructuring the Renault network in SP, redistributing levels of importance between economic groups and bringing new partners to the brand. Negotiated and closed deals with resellers. Developed actions with Dealers such as sales events and regional fairs. Monitoring competitors and forecasting sales.

Brazil

Responsible for commercial, retail and direct sales activities in the region and development of the territorial coverage strategy with market share growth of 40% in the North and Northeast regions. Development and implementation of sales procedures reducing the dispersion of KPIs. Evolution of 18 economic groups from non-performing to performing (72 points of sale). Consistent growth in direct sales, from 8% to 15%, with no reduction in retail sales.

Brazil

I was responsible for restructuring the Warranty area, implementing the Balanced Score Card and with it cost reduction by 20%. Simplification of After Sales Processes linked to the customer and our network of dealerships, implementation of the Kaizen methodology that increased tickets by 7%, reduced cases of fixed assets due to lack of parts and dead stock. I coordinated the implementation of the R Boost project in which we achieved a 15% growth in additional consultative sales of accessories and services.

Brazil

Dealer Management System implementation with convergence of 40 different systems to just four.Coordination of priorities for the development of interfaces and systems between the internal areas of the Commercial Department and with the Association of the dealer network, as well as alignment and validation with Finance and Legal

Mba Master Business Administration, Marketing

Bachelor Of Engineering, Mechanical Engineering

Technician, Mechanical Technician