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With a rich career spanning sales, marketing, and product management, I bring to the table a wealth of experience and a proven track record of generating impactful outcomes. My professional journey took off with an unexpected dive into the sales domain at ClassApp, where my adaptability and resilience shone through, enabling me to secure over 100 contracts and substantially refine the sales funnel. My innate curiosity and drive for continual growth propelled me to lead a major transformation in ClassApp’s marketing strategies, establishing a focused team from scratch, significantly boosting our online presence, and quadrupling lead generation.A standout achievement in my career was the conception and leadership of the “Escolas Exponenciais” project. This initiative not only revolutionized school-parent communication but also demonstrated such remarkable success and scalability that it evolved into a thriving spinoff of ClassApp. This venture illuminated the transformative power of well-targeted initiatives, cementing my passion for harnessing technology to address real-world challenges.Transitioning into product management, I leveraged my comprehensive experience to spearhead innovation and streamline product delivery processes. My approach is deeply rooted in empathy for user needs, a staunch commitment to data-driven decision-making, and an unwavering quest for excellence.Beyond these achievements, my expertise extends to the education sector and marketplaces, where my deep understanding and strategic insights have consistently driven success. My involvement as one of the founders of SkillHub underscores my entrepreneurial spirit and capability to turn visions into reality. What truly sets me apart is my dedication to embodying the company’s mission, evidenced by my track record of delivering tangible results.I am on the lookout for new challenges where I can deploy my diverse skill set and experiences to foster growth, enhance user engagement, and contribute to impactful projects. My journey through sales, marketing, and product management, enriched by my deep knowledge in education and marketplaces, has equipped me with a unique perspective and a versatile toolkit, positioning me as a valuable asset to any team aiming to make a significant industry impact.
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FundadorGennia - Inteligência ArtificialBrazil -
FundadorGenia - Inteligência Artificial Mar 2024 - PresentInstagram: @ia.by.sei -
Sr. Product Manager | Unico SkillUnico Idtech Nov 2021 - Feb 2024OverviewAt Unico Skill, following the acquisition of Unico Idtech, I assumed the role in a rapidly evolving corporate environment of 1500 employees. Tasked with adapting to a more structured framework, I led the expansion and strategic redirection of the product team to align with the company’s growth and market penetration goals.Achievements • Product Scalability and Client Growth: Successfully enhanced product flexibility to meet market demands, resulting in the acquisition of 50 big clients within the first year. • Strategic Business Pivot: Identified and executed a pivotal shift towards a subscription-based model, akin to health plans, for training access, which increased the company’s revenue by 10x. • Seller Center Development: Implemented a Seller Center for marketplace partners, leading to the obsolescence of a 7-person back-office team and significantly improving partner satisfaction. • Education Investment Impact: Facilitated the sale of over 70,000 training programs, amounting to an investment of more than 50 million in employee education.Responsibilities • Team Leadership and Expansion: Managed and expanded the product team to include 3 Product Managers and 10 Senior Developers, fostering a collaborative and efficient product development environment. • Stakeholder Management and Client Relations: Engaged in extensive discussions with clients to manage expectations effectively and maintain strong client relationships during periods of significant change and growth. • Market Research and Strategy Formulation: Conducted thorough market research to guide strategic decisions, leading to a focus shift from the Learning & Development (L&D) team to the benefits team, thereby accessing new markets. • Operational Efficiency and Partner Satisfaction: Spearheaded the creation of a comprehensive platform for partners to manage their offerings, finances, and performance metrics, enhancing operational efficiency and satisfaction levels. -
Co-Founder & Product (Exit To Unico Idtech)Skillhub May 2020 - Aug 2022São Paulo, BrasilOverview:Joined SkillHub as a Product Manager with a mission to transform Brazil's education through corporate training. As a co-founder and the person in charge of the product, the primary focus was on identifying the product-market fit and crafting a profitable business model.Achievements:• Identified the product-market fit, leading to discontinuation of LXP and focusing on educational benefits. This pivot resulted in the successful scaling of the product and securing major clients like Nestlé.• Invited to become a co-founder and partner in the company within just four months of joining.• Developed a unique strategy by implementing a crawler on job sites to identify companies offering educational benefits, thus building a solid lead database.• Successfully completed the company's first investment round after a year, and sold to Unico IDtech, a Brazilian Unicorn, within 20 months.Responsibilities:• Led a remote technical team of four full-stack developers and a designer, detailing tasks in a weekly meeting using tools like Miro and Figma.• Conducted market research, held meetings with clients and prospects, and strategized next steps with the CEO (former head of strategy at LinkedIn LATAM) and CTO (former Director of Technology at Movilo Mexico) in daily meetings utilizing frameworks like CSD and User Story Mapping.• Assisted in marketing efforts, including unique lead generation strategies. -
Idealizer - Product & GrowthEscolas Exponenciais Jun 2018 - Apr 2020Overview:The “Escolas Exponenciais” project, which I led at ClassApp, was an innovative initiative designed to transform the way schools engage with parent feedback. By encouraging proactive communication and feedback collection, we aimed to help schools preemptively address concerns, enhancing the educational experience for all stakeholders. The project’s overwhelming success not only fulfilled its initial goals but also led to its evolution into a spinoff of ClassApp, marking a significant milestone in the company’s expansion and impact in the educational sector.Achievements: • Spearheaded the “Escolas Exponenciais” certification project, resulting in over 200,000 parents providing valuable feedback on their children’s schools. • The initiative’s effectiveness and scalability were instrumental in its transition into a standalone entity, underscoring the project’s substantial contribution to the educational community.Responsibilities: • Conceived and executed a strategy for schools to actively conduct satisfaction surveys among parents, facilitating early identification and resolution of potential issues. • Led the project from its inception through to its successful implementation and subsequent spinoff, coordinating with various teams to ensure its effectiveness and alignment with broader organizational goals. • The project’s success and my role in its development were pivotal in my decision to pursue a career in product management, recognizing the potential for technology to significantly enhance educational communication and administration.This project stands as a testament to the potential of targeted initiatives to effect meaningful change and drive growth, both for the companies that conceive them and the communities they serve. -
Product ManagerClassapp Jul 2019 - Mar 2020Overview:My final transition at ClassApp was into the product management domain, where I applied my accumulated skills and insights to drive product innovation and development. This role allowed me to tackle technical challenges and enhance product delivery processes.Achievements:• Led critical projects addressing major support issues, such as user registration, which involved extensive stakeholder engagement and iterative solution design.• Introduced and embedded agile methodologies within the team, enhancing productivity and project delivery speed.• Played a key role in the development of a low-touch product version during a crisis, enabling essential communication for schools, showcasing rapid product iteration and problem-solving abilities.Responsibilities:• Managed the end-to-end product development lifecycle, from ideation to launch, focusing on user experience and technical efficiency.• Collaborated closely with designers, developers, and other stakeholders to ensure product features met user needs and business goals.• Engaged in continuous learning and applied best practices in product management, contributing to the team’s growth and the product’s success. -
Head Of MarketingClassapp Jun 2018 - Jan 2020Overview:Transitioning into a marketing coordinator role, I spearheaded the transformation of ClassApp’s marketing efforts from a generalist approach to a specialized, data-driven team. This shift was crucial in scaling the company’s reach and enhancing its market positioning.Achievements:• Built and led a dynamic marketing team, growing the blog to become the largest in Brazil’s school management sector with over 30,000 monthly visitors and 50,000 newsletter subscribers.• Increased the website’s conversion rate by over 200% and significantly improved SEO, achieving top rankings for 43 keywords.• Implemented numerous successful marketing automations and strategies, leading to a quadruple increase in Marketing Qualified Leads (MQLs) for the sales team.Responsibilities:• Advocated for and executed a strategic overhaul of the marketing department, focusing on top-of-funnel activities to attract new leads.• Developed a comprehensive digital marketing and inbound strategy, including content creation, SEO, and paid ads.• Fostered a collaborative environment between the marketing and communications teams, ensuring alignment and maximizing impact. -
Sales ExecutiveClassapp May 2017 - May 2018Overview:Starting in the commercial sector after a shift from an engineering background, I embraced the challenges of sales at ClassApp. My journey began with active prospecting and mastering cold calls, leading to a significant personal and professional growth phase.Achievements:• Excelled in Inside Sales, closing over 100 contracts within 18 months and tripling the sales funnel conversion rate to 60%.• Developed and implemented strategic sales initiatives, such as personalized post-sale follow-ups, which included custom magazines and handwritten letters to new clients, enhancing customer engagement and satisfaction.Responsibilities:• Conducted active prospecting and navigated through numerous rejections, strengthening my emotional intelligence and negotiation skills.• Collaborated closely with the best sales professionals• Engaged in continuous learning and adaptation, contributing to the commercial team’s success and the company’s growth. -
Marketing & CloserDeckstil - Confecção Personalizada De Qualidade Jun 2014 - Jun 2017 -
Growth MarketingTechpartner Jan 2012 - Jun 2014
Marcos Sei Skills
Marcos Sei Education Details
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Bachelor Of Business Administration - Bba -
Bacharelado Em Engenharia (Drooped) -
Colégio Objetivo Mogi Das CruzesHigh School Diploma
Frequently Asked Questions about Marcos Sei
What company does Marcos Sei work for?
Marcos Sei works for Gennia - Inteligência Artificial
What is Marcos Sei's role at the current company?
Marcos Sei's current role is Fundador.
What is Marcos Sei's email address?
Marcos Sei's email address is ms****@****ail.com
What schools did Marcos Sei attend?
Marcos Sei attended Universidade Estadual De Campinas, Universidade Estadual De Campinas, Colégio Objetivo Mogi Das Cruzes.
What skills is Marcos Sei known for?
Marcos Sei has skills like Empreendedorismo, Inside Sales, Growth Hacking, Marketing Digital, Marketing Inbound, Seo, Venda Consultiva, Seis Sigma, Microsoft Office, Marketing B2b, Vendas, Desenvolvimento De Produtos.
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Marcos Sei
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Marcos Construção Não Sei
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