Marcos Sei Email & Phone Number

Brazil

Instagram: @ia.by.sei

OverviewAt Unico Skill, following the acquisition of Unico Idtech, I assumed the role in a rapidly evolving corporate environment of 1500 employees. Tasked with adapting to a more structured framework, I led the expansion and strategic redirection of the product team to align with the company’s growth and market penetration goals.Achievements • Product Scalability and Client Growth: Successfully enhanced product flexibility to meet market demands, resulting in the acquisition of 50 big clients within the first year. • Strategic Business Pivot: Identified and executed a pivotal shift towards a subscription-based model, akin to health plans, for training access, which increased the company’s revenue by 10x. • Seller Center Development: Implemented a Seller Center for marketplace partners, leading to the obsolescence of a 7-person back-office team and significantly improving partner satisfaction. • Education Investment Impact: Facilitated the sale of over 70,000 training programs, amounting to an investment of more than 50 million in employee education.Responsibilities • Team Leadership and Expansion: Managed and expanded the product team to include 3 Product Managers and 10 Senior Developers, fostering a collaborative and efficient product development environment. • Stakeholder Management and Client Relations: Engaged in extensive discussions with clients to manage expectations effectively and maintain strong client relationships during periods of significant change and growth. • Market Research and Strategy Formulation: Conducted thorough market research to guide strategic decisions, leading to a focus shift from the Learning & Development (L&D) team to the benefits team, thereby accessing new markets. • Operational Efficiency and Partner Satisfaction: Spearheaded the creation of a comprehensive platform for partners to manage their offerings, finances, and performance metrics, enhancing operational efficiency and satisfaction levels.

São Paulo, Brasil

Overview:Joined SkillHub as a Product Manager with a mission to transform Brazil's education through corporate training. As a co-founder and the person in charge of the product, the primary focus was on identifying the product-market fit and crafting a profitable business model.Achievements:• Identified the product-market fit, leading to discontinuation of LXP and focusing on educational benefits. This pivot resulted in the successful scaling of the product and securing major clients like Nestlé.• Invited to become a co-founder and partner in the company within just four months of joining.• Developed a unique strategy by implementing a crawler on job sites to identify companies offering educational benefits, thus building a solid lead database.• Successfully completed the company's first investment round after a year, and sold to Unico IDtech, a Brazilian Unicorn, within 20 months.Responsibilities:• Led a remote technical team of four full-stack developers and a designer, detailing tasks in a weekly meeting using tools like Miro and Figma.• Conducted market research, held meetings with clients and prospects, and strategized next steps with the CEO (former head of strategy at LinkedIn LATAM) and CTO (former Director of Technology at Movilo Mexico) in daily meetings utilizing frameworks like CSD and User Story Mapping.• Assisted in marketing efforts, including unique lead generation strategies.

Overview:The “Escolas Exponenciais” project, which I led at ClassApp, was an innovative initiative designed to transform the way schools engage with parent feedback. By encouraging proactive communication and feedback collection, we aimed to help schools preemptively address concerns, enhancing the educational experience for all stakeholders. The project’s overwhelming success not only fulfilled its initial goals but also led to its evolution into a spinoff of ClassApp, marking a significant milestone in the company’s expansion and impact in the educational sector.Achievements: • Spearheaded the “Escolas Exponenciais” certification project, resulting in over 200,000 parents providing valuable feedback on their children’s schools. • The initiative’s effectiveness and scalability were instrumental in its transition into a standalone entity, underscoring the project’s substantial contribution to the educational community.Responsibilities: • Conceived and executed a strategy for schools to actively conduct satisfaction surveys among parents, facilitating early identification and resolution of potential issues. • Led the project from its inception through to its successful implementation and subsequent spinoff, coordinating with various teams to ensure its effectiveness and alignment with broader organizational goals. • The project’s success and my role in its development were pivotal in my decision to pursue a career in product management, recognizing the potential for technology to significantly enhance educational communication and administration.This project stands as a testament to the potential of targeted initiatives to effect meaningful change and drive growth, both for the companies that conceive them and the communities they serve.

Overview:My final transition at ClassApp was into the product management domain, where I applied my accumulated skills and insights to drive product innovation and development. This role allowed me to tackle technical challenges and enhance product delivery processes.Achievements:• Led critical projects addressing major support issues, such as user registration, which involved extensive stakeholder engagement and iterative solution design.• Introduced and embedded agile methodologies within the team, enhancing productivity and project delivery speed.• Played a key role in the development of a low-touch product version during a crisis, enabling essential communication for schools, showcasing rapid product iteration and problem-solving abilities.Responsibilities:• Managed the end-to-end product development lifecycle, from ideation to launch, focusing on user experience and technical efficiency.• Collaborated closely with designers, developers, and other stakeholders to ensure product features met user needs and business goals.• Engaged in continuous learning and applied best practices in product management, contributing to the team’s growth and the product’s success.

Overview:Transitioning into a marketing coordinator role, I spearheaded the transformation of ClassApp’s marketing efforts from a generalist approach to a specialized, data-driven team. This shift was crucial in scaling the company’s reach and enhancing its market positioning.Achievements:• Built and led a dynamic marketing team, growing the blog to become the largest in Brazil’s school management sector with over 30,000 monthly visitors and 50,000 newsletter subscribers.• Increased the website’s conversion rate by over 200% and significantly improved SEO, achieving top rankings for 43 keywords.• Implemented numerous successful marketing automations and strategies, leading to a quadruple increase in Marketing Qualified Leads (MQLs) for the sales team.Responsibilities:• Advocated for and executed a strategic overhaul of the marketing department, focusing on top-of-funnel activities to attract new leads.• Developed a comprehensive digital marketing and inbound strategy, including content creation, SEO, and paid ads.• Fostered a collaborative environment between the marketing and communications teams, ensuring alignment and maximizing impact.

Overview:Starting in the commercial sector after a shift from an engineering background, I embraced the challenges of sales at ClassApp. My journey began with active prospecting and mastering cold calls, leading to a significant personal and professional growth phase.Achievements:• Excelled in Inside Sales, closing over 100 contracts within 18 months and tripling the sales funnel conversion rate to 60%.• Developed and implemented strategic sales initiatives, such as personalized post-sale follow-ups, which included custom magazines and handwritten letters to new clients, enhancing customer engagement and satisfaction.Responsibilities:• Conducted active prospecting and navigated through numerous rejections, strengthening my emotional intelligence and negotiation skills.• Collaborated closely with the best sales professionals• Engaged in continuous learning and adaptation, contributing to the commercial team’s success and the company’s growth.

Bachelor Of Business Administration - Bba

Bacharelado Em Engenharia (Drooped)

High School Diploma