CEO & Founder - Business Consulting focused on productivity, business performance improvement, general management, change management (PCI-People Centered Implementation), company culture change, leadership style impact and Executive/ Career Coaching)

CITIBANK - SAO PAULO, BRAZIL NOV/2015 – FEB/2019 Business Program Manager - Citi Consumer Bank • Diners Club International (DCI) - Brazil Head - Responsible for leading the DCI network (Nov'17 - Dec'18);• PMO for the sale of the Citibank Consumer Bank Segment to Banco Itau, working directly with Citibank Corporate M&A area in New York and top executive managers in Brazil and Latin America for both companies involved. Straight contact with key stakeholders from bidding buyers as well as with Finacial Market Regulators in Brazil (CADE and Brazilian Central Bank). Responsible for the management of the entire divestiture process from (Feb'16 - Oct'17); • Managed a portfolio of about 100 Consumer Bank productivity and profitability increase + regulatory mandated projects to guarantee Citi best results up to the transition to the new buyer for 18 months; • Brazil Business PMO for Rainbow - a U$70MM project that would replace about 100 applications from the Citi legacy platform. I was the head of a team that collaborated with Citi Global teams located in Singapore, China, India, Phillipines, England and the U.S. to decide on the project business / function requirements, scope definition and business readiness (data and system conversion, testing, procedures documentation, training and communication) to guarantee a successful project implementation. The project was discontinued upon Citibank announcement of divesting from all Consumer Business segment in Latin America (Nov'15 - Feb'16)

Business Leader, Business Development• Start-up, implementation and management of Cielo S.A.’s account and P&L that grew from zero in 2010 to become one of the largest MasterCard acquirers on the market in 2015; during this period, MC Brazil became the world’s second largest market (after the US) by developing and implementing several strategic projects that increased not only the portfolio of MasterCard products but also the company’s presence in new geographical markets and in new industrial segments, where cards were not accepted before.• Responsible for the strategy and management of MasterCard business acceptance in ATMs, through which foreigners would be able to withdraw Brazilian Reais, during their stay in the country. My job was to manage relationships with institutions such as Citibank, Banco 24 Horas, Itaú, Santander, Bradesco, Banco do Brasil and HSBC, in order to support the growth of users on the order of 40% in events such as the FIFA World Cup (2014) and recent Summer Olympic and Para-Olympic Games (2016).

Vice President, Global Marketing Group - Affinity Clubs Division Jan 2008 - May 2009• Responsible for 4 business units: Good Sam Club, Coast to Coast, Camp Club USA and Golf Card;• Restructuring business models, generating greater productivity and efficiency, optimizing best practices and synergy in the 4 business units with a net income growth of 20% (mainly by reducing operational and personnel costs) in a market with a history of growth of about 2%. Vice President, Marketing - Good Sam Club (AGI subsidiary) Jan 2007 - Dec 2007 • Responsible for the club’s customer base growth that achieved its record (1,012,497) in more than 40 years of existence, breaking the milestone of 1 MM associates/clients.• Expanding and optimizing marketing and sales channels to acquire new clients.• Developing a predictive model for Direct Marketing initiatives that resulted in improved response rates in direct mail and email marketing initiatives.Executive Director – Head - Coast to Coast Resorts (AGI subsidiary) Sep 2005 - Dec2006• Responsible for Marketing, Operations, Systems, Finance, and HR.• Consolidating the turnaround started in 2003, increasing profitability by 40% through strategic and efficient restructuring.• Increased Operational Profit by 23% developing new products and reducing expenses.Vice President, Product Development - Coast to Coast Resorts (AGI subsidiary) Feb 2003 – Aug 2005• Investing US$ 1MM in an automated reservation system that resulted in a 20% increase in customer retention and improved significantly the relationship with affiliated resorts.• Developing and implementing a new direct marketing series that resulted in higher response rates (60% to 72%), leading to additional income of US$ 500,000.• Income increase by 20% owing to the inclusion of more robust benefits in the company’s product offer.

Vice President, Global Product Manager• Responsible for the RCI Points P&L for the US, LATAM, Europe and Australia.• Creating and implementing the RCI Community concept where members could share their travel experiences online. The concept was later implemented as a new company brand (RCI Community).• Developing and implementing the exchange program for cruises as an additional benefit, increasing P&L bottom line by 10% (in a market that grew at 2%).• RCI Points Global P&L had a positive EBITDA, 36 months before the company’s most optimistic projections.

Vice President, Alternative Marketing Channel Manager - Consumer Bank - Corporate Global Marketing• Planning and implementing a strategic partnership program to install over 500 ATMs in points of sale of the American market such as Kinko’s, Barnes & Noble, and Target spreaded out throughout the US.• Responsible for the Campus Card project that in its first year of pilot testing already attracted 120,000 students/clients in university campuses of NY, CA and FL.

Strategic Planning, Reengineering, Distribution Channels, Marketing, Regional Sales

Marketing Specialist / Product Manager – Responsible for launching Post-it Notes products in Brazil.

Automotive Retail Marketing Specialist in the São Paulo market