Marcos Strafacce Email & Phone Number

São Paulo E Região, Brasil

CEO & Founder - Business Consulting focused on productivity, business performance improvement, general management, change management (PCI-People Centered Implementation), company culture change, leadership style impact and Executive/ Career Coaching)

São Paulo, São Paulo, Brazil

• CITIBANK - SAO PAULO, BRAZIL NOV/2015 – FEB/2019 Business Program Manager - Citi Consumer Bank
• Diners Club International (DCI) - Brazil Head - Responsible for leading the DCI network (Nov'17 - Dec'18);
• PMO for the sale of the Citibank Consumer Bank Segment to Banco Itau, working directly with Citibank Corporate M&A area in New York and top executive managers in Brazil and Latin America for both companies involved..
• Managed a portfolio of about 100 Consumer Bank productivity and profitability increase + regulatory mandated projects to guarantee Citi best results up to the transition to the new buyer for 18 months;
• Brazil Business PMO for Rainbow - a U$70MM project that would replace about 100 applications from the Citi legacy platform. I was the head of a team that collaborated with Citi Global teams located in Singapore, China.

São Paulo Area, Brazil

• Business Leader, Business Development
• Start-up, implementation and management of Cielo S.A.’s account and P&L that grew from zero in 2010 to become one of the largest MasterCard acquirers on the market in 2015; during this period, MC Brazil became the.
• Responsible for the strategy and management of MasterCard business acceptance in ATMs, through which foreigners would be able to withdraw Brazilian Reais, during their stay in the country. My job was to manage.

Greater Los Angeles Area

• Vice President, Global Marketing Group - Affinity Clubs Division Jan 2008 - May 2009
• Responsible for 4 business units: Good Sam Club, Coast to Coast, Camp Club USA and Golf Card;
• Restructuring business models, generating greater productivity and efficiency, optimizing best practices and synergy in the 4 business units with a net income growth of 20% (mainly by reducing operational and personnel.
• Responsible for the club’s customer base growth that achieved its record (1,012,497) in more than 40 years of existence, breaking the milestone of 1 MM associates/clients.
• Expanding and optimizing marketing and sales channels to acquire new clients.
• Developing a predictive model for Direct Marketing initiatives that resulted in improved response rates in direct mail and email marketing initiatives.Executive Director – Head - Coast to Coast Resorts (AGI subsidiary).

Greater New York City Area

• Vice President, Global Product Manager
• Responsible for the RCI Points P&L for the US, LATAM, Europe and Australia.
• Creating and implementing the RCI Community concept where members could share their travel experiences online. The concept was later implemented as a new company brand (RCI Community).
• Developing and implementing the exchange program for cruises as an additional benefit, increasing P&L bottom line by 10% (in a market that grew at 2%).
• RCI Points Global P&L had a positive EBITDA, 36 months before the company’s most optimistic projections.

Greater New York City Area

• Vice President, Alternative Marketing Channel Manager - Consumer Bank - Corporate Global Marketing
• Planning and implementing a strategic partnership program to install over 500 ATMs in points of sale of the American market such as Kinko’s, Barnes & Noble, and Target spreaded out throughout the US.
• Responsible for the Campus Card project that in its first year of pilot testing already attracted 120,000 students/clients in university campuses of NY, CA and FL.

São Paulo Area, Brazil

Strategic Planning, Reengineering, Distribution Channels, Marketing, Regional Sales

Campinas Area, Brazil

Marketing Specialist / Product Manager – Responsible for launching Post-it Notes products in Brazil.

São Paulo Area, Brazil

Automotive Retail Marketing Specialist in the São Paulo market

Mba, General Management, Dean'S List

Ba, Marketing