Ten years of experience in journalism, communications and public relations in the world of sports, both national and international, and going into every day as if it were the first one. Conventionally or digitally, I attempt to help brands, corporations and/or institutions sell more and/or communicate better through creativity and the differentiation of content. Spontaneous, upbeat and extremely motivating.I believe in fans, not in consumers, because fans are what make brands bigger. Besides, I love brands for all that entail working with them, consuming them, living them and for everything they've done for us throughout our lives.A storyteller who believes journalism isn't dead, just unrecognizable and irresistible. I’m interested in digital culture, social media and their impact on society, marketing and audiovisual communication. I love tennis, good food and the small pleasures, like turning to the cool side of the pillow on a summer night.