Manager Fundació Mallorca Turisme

Profesor en MBA y MTA en la UIB (Universidad Illes Balears). Asignaturas relativas a innovación estratégica, comunicación, ventas y marketing, Imparto MBAs orientados a acercar el mundo de la empresa y los negocios a los alumnos. El objetivo es ofrecer una visión estratégica y de negocio a la hora de desarrollar planes de marketing, proyectos de transformación cultural y digital, en una organización, o abordar un proyecto turístico, desde una consultoría.

Regional Commercial Director EMEA at Selina Hotels

Desarrollo de la división online de Ávoris, con especial dedicación a las OTA´s del grupo. Diseño y planificación de plan de negocio de las agencias online. Negociación e implementación de CRM Salesforce e integración tecnológica en el grupo. Desarrollo de plan estratégico de comercialización y marketing. Diseño y planificación de campañas de marketing digital.Optimización procesos de venta online y experiencia de compra de usuario

Consultor Senior Especializado en sector turismo para la Consultora tecnológica Inetum. Especializado en proyectos de Marketing e Inteligencia Turística y consultoría de transformación digital e innovación.

Innovación estratégica y transformación digital en Yoidata, empresa de carácter tecnológico enfocada en el análisis de datos, predicción de resultados mediante IA y automatización de procesos así como, en la implantación de soluciones de CRM.Desde Yoidata enfocamos todos los proyectos en la innovación y digitalización orientada a la obtención de resultados y la conversión tanto en el entorno digital como en el físico.Estudio y toma de decisiones en base a datos que garanticen el mayor retorno.Yoidata proporciona una solución a medida para la toma de decisiones y garantiza los resultadosGestión de un pequeño equipo de marketing, ventas y comunicación así como definición de producto y estrategia.He manejado la reorganización y la reorientación de la gestión de la relación del equipo de desarrollo de ventas online de la empresa que realiza el servicio para Iberostar, trabajando en la mejora de la comunicación entre cliente y proveedor y su equipo de desarrollo.Actualmente ocupo una posición similar en Observatorio de Turismo Sostenible de Mallorca en donde trabajamos para reorientar la estrategia y el modelo de trabajo con el equipo de desarrollo del proveedor, así como servir de guía en la definición de marcadores y cuadros de mandos enfocados en sostenibilidad y negocio.

From Yoidata, I work as a Transformation and Innovation Manager at the company "Hierros y Aceros de Mallorca", where I coordinate, together with the General Management, the launch of a project for cultural and digital transformation in its company.

- Reporting to the Globalia CEO and working for Halcón Viajes, Viajes Ecuador and Tu Billete- Responsible for the adoption of digital technologies across all business.- Responsible to get the business to think more digitally, and to embrace digital.- Responsible to develop and own the implementation of the digital strategy for the whole organization including Leisure, Corporate Sales and Owned and Franchised Agencies.- Work together with CEO, Marketing, Sales and Product to create a blueprint for the digital business.- Responsible to manage online brand and product campaigns to raise brand awareness.- Responsible to manage the redesign of the company website.- Responsible to Improve the usability, design, content and conversion of the company website- Planning and budget control of all digital marketing, customer research, market conditions and competitor data.

Taking on the challenge, within the Online Division of the Globalia group, to consolidate and position Halconviajes.com in Spain & Portugal, covering the following areas of responsibility:- Design and Business Plan for Halconviajes.com- Construction and launch of new website for spanish and portuguese market.- Definition of corporate strategy for online distribution and sales in Spain & Portugal of Globalia’s own products.- Definition and development strategy for online marketing campaigns SEM, SEO, SMO-linkbuilding, AFFILIATION, PERFORMANCE actions and management of databases for emailing marketing campaigns.- Development and implementation of policies and business rules for Online sale of touristic products such as: flights, dynamic packaging of flight + hotel, vacation packages or activities.

Taking on the challenge, within the Online Division of the Globalia group, to consolidate and position Halconviajes.com in Portugal, covering the following areas of responsibility:- Design and Business Plan for Halconviajes.com Portugal- Construction and launch of new website for Portuguese market.- Definition of corporate strategy for online distribution and sales in Portugal of Globalia’s own products.- Definition and development strategy for online marketing campaigns SEM, SEO, SMO-linkbuilding, AFFILIATION, PERFORMANCE actions and management of databases for emailing marketing campaigns.- Development and implementation of policies and business rules for Online sale of touristic products such as: flights, dynamic packaging of flight + hotel, vacation packages or activities.

Promo Turismo is a consultancy for business and leisure tourism.Focused on development of marketing and promotional strategies, communication for online and offline distribution, as well as strategic brand positioning and online reputation.Some of our Customers: Airlines: Star Alliance, Air Europa, Air Canada, US Airways, Jet Airways, EL-AL (Israel Airlines), Monarch Airlines, Icelandair, China Southern, Vietnam Airliness, Euroafrique Express (Sahara Jet).Travel agencies and OTA´s: Rumbo, Espirito Santo Viagens (Banco Espirito Santo), Netviagens, Viajes Tagus, Halcón Viajes, Open Globe Portugal (GSA), Silón Aviation (GSA), Peace Air Aviation Services ltd (GSA). Hotels: Meliá Hotels International, Accor Hotels, Marriot, Zenit Hotels, Artiem Hotels, Hoteles Globales. Rent a Car: Europcar, OK Rent a Car, BK Rent a car. Public Institutions and government agencies: FEHM, FEAAV, Balearic Tourism Agency, Department of Tourism (Turespaña), Philadelphia Convention and Visitors Boureau, Turismo de Madrid, ITH (Hotel Technological Institute), Tokyo Tourist Office, Turgalicia, Board Turismo Rías Baixas, embassy of Japan, Tourist office of Valencian Community, Barcelona Tourism, Tourism Extremadura, Municipality of Arona, Municipality of Adeje, Senegal Tourist Office.Others: Travelport, Travelport Rooms and More, 888 Holdings, Publishing Grupo V and Grupo Comar. - Marketing and distribution Consultancy. - Marketing tourism. Promotion and marketing. - Consulting and advice in technology and innovation. - Design and management of online and offline projects. - Internet positioning strategies results-oriented. - Sales and Marketing strategies. - Marketing Project management of online contents.- Development of online and mixed communications projects.- Implementation and development of projects in Europe and Latin America.

. Design and planning of strategic business plan for the company.. Management of customer base and suppliers.. Directing and managing technical and commercial teams by project and business area.. Training the sales team in sales, management and analysis, leadership and motivation skills. . Optimization of functional structure and technical area. . Design of new organizational chart and implementation of new management tools and project control.. Participation in defining the strategy of international expansion and recruitment of new markets.

. Implementation, consolidation and management of the branch in Portugal.. Training the local team in sales, management and analysis, leadership and motivational skills.. Market analysis and market surveys of other airline providers.. Coordination and management of all areas of Spanair’s branch in Portugal. . In charge of the unification of the operational areas and sales company. . Management and implementation of consolidation of Spanair in Portugal. . Definition of sales and marketing strategy of the company.. Negotiating with partners and customers, as well as tour operators and Travel Agencies.. Establish institutional relations (Embassy, Spanish Tourism Office, Consulate).. Establish relations with specialised tourism media, national press, communications and PR

. Maintenance, management and expansion of the customer base.. Definition of objectives and annual sales budgets.. Representation with local institutions, partners and different stakeholders of the trade.. Market analysis, research and development and implementation of the business plan.

. Expansion of the brand Club de Vacaciones in Portugal and set up of the Portugal office. Maintenance, management and expansion of the customer base.. Defining objectives and annual sales budgets.. Representation with local institutions, partners and different stakeholders of the trade.. Market analysis, research and development and implementation of the business plan.