- Spearheaded the development of an internal platform for hospital database analysis and supply chain negotiation, achieving a 40% increase in operational efficiency and saving clients over BRL 30 million.- Engineered integrated marketing and sales strategies that drove 170% revenue growth from 2021 to 2024, expanding the client base to 50+ hospitals across Brazil.- Successfully raised USD 1 million in funding, structuring and scaling the operation and technology while maintaining… Show more - Spearheaded the development of an internal platform for hospital database analysis and supply chain negotiation, achieving a 40% increase in operational efficiency and saving clients over BRL 30 million.- Engineered integrated marketing and sales strategies that drove 170% revenue growth from 2021 to 2024, expanding the client base to 50+ hospitals across Brazil.- Successfully raised USD 1 million in funding, structuring and scaling the operation and technology while maintaining strong investor and stakeholder relationships.- Built a high-performing team of 20+ professionals, focusing on talent acquisition, retention, and leadership development across departments.- Represented the company at 10+ renowned healthcare events as a speaker and panelist, including the 2024 Health Meeting, fostering industry connections and thought leadership. Show less

- Created the program's brand and developed marketing strategies, expanding its reach to over 400 professionals across 20+ states, building a community of healthcare leaders.- Organized and promoted high-impact workshops on critical topics such as supply chain and digital transformation, attracting 10,000+ participants across 10+ editions and establishing the program as a sector reference.- Designed and executed marketing campaigns that generated a 50% increase in course enrollments… Show more - Created the program's brand and developed marketing strategies, expanding its reach to over 400 professionals across 20+ states, building a community of healthcare leaders.- Organized and promoted high-impact workshops on critical topics such as supply chain and digital transformation, attracting 10,000+ participants across 10+ editions and establishing the program as a sector reference.- Designed and executed marketing campaigns that generated a 50% increase in course enrollments, highlighting the program’s unique value and maximizing lead conversion.- Cultivated strategic partnerships with industry leaders and stakeholders, strengthening the program’s impact and reputation within the healthcare market. Show less

- Developed a startup as part of INSPER's master’s program, identifying and analyzing market needs, which resulted in the launch of a talent referral platform that acquired 5+ paying clients within the first six months and generated an estimated monthly revenue of BRL 5,000.- Led a team of 6 software developers, providing evidence-based feedback and guiding the roadmap for product construction and refinement.- Designed marketing and product strategies focused on value propositions and… Show more - Developed a startup as part of INSPER's master’s program, identifying and analyzing market needs, which resulted in the launch of a talent referral platform that acquired 5+ paying clients within the first six months and generated an estimated monthly revenue of BRL 5,000.- Led a team of 6 software developers, providing evidence-based feedback and guiding the roadmap for product construction and refinement.- Designed marketing and product strategies focused on value propositions and developed a scalable business model, attracting interest from INSPER's entrepreneurship accelerator.- Decided to discontinue the business after a co-founder chose to pursue other ventures. Show less

- Recruited to establish and structure the marketing department of a Human Resources company with 25+ years of operations, recently expanding to São Paulo. I developed and integrated the team while implementing new data-driven processes.- Achieved a Top 5 position in the Top RH ranking and secured the Great Place to Work certification by crafting impactful PR and branding strategies.- Revamped the company’s branding and positioning to enhance its recognition as a leader in recruitment… Show more - Recruited to establish and structure the marketing department of a Human Resources company with 25+ years of operations, recently expanding to São Paulo. I developed and integrated the team while implementing new data-driven processes.- Achieved a Top 5 position in the Top RH ranking and secured the Great Place to Work certification by crafting impactful PR and branding strategies.- Revamped the company’s branding and positioning to enhance its recognition as a leader in recruitment and temporary staffing solutions, collaborating directly with the design team.Implemented innovative, data-driven marketing campaigns that boosted social media engagement by 50% and optimized outbound strategies for generating qualified leads.- Streamlined business operations by reducing marketing campaign costs through more efficient processes for campaign execution and vendor management. Show less

- Participated in the development and launch of nationwide activation campaigns for key portfolio brands, managing end-to-end execution and analyzing sales trends and customer insights to optimize campaign performance.- Conducted data-driven sales analysis using tools like Power BI and KNIME, identifying opportunities to enhance campaign ROI and streamline marketing expenditures.- Collaborated with cross-functional teams to align branding strategies with sales objectives, ensuring… Show more - Participated in the development and launch of nationwide activation campaigns for key portfolio brands, managing end-to-end execution and analyzing sales trends and customer insights to optimize campaign performance.- Conducted data-driven sales analysis using tools like Power BI and KNIME, identifying opportunities to enhance campaign ROI and streamline marketing expenditures.- Collaborated with cross-functional teams to align branding strategies with sales objectives, ensuring consistent messaging and maximizing impact across channels. Show less

- Monitored outbound sales opportunities by effectively qualifying and nurturing leads generated through multiple marketing channels, ensuring a high-quality pipeline.- Collaborated with the sales team to identify outbound opportunities and optimize the sales funnel, aligning marketing efforts with sales objectives to maximize revenue growth.- Supported the implementation of strategies to streamline the lead generation process, contributing to a more efficient sales operation.