• Complete initial research to establish market potentials for both Ninja & Shark product categories to provide understanding of product satisfaction with our customer base, comparable competitive offerings and opportunities for displacement. Analyze retailer account basics to develop pricing strategies and key areas of growth in each category. Understand trends in the market place from both manufacturer design and customer buying patterns, make recommendations for sales. Follow new launches with qualitative research to determine improvements for next generations of products or address any consumer challenges.• Responsible for contacting the marketing research agency or moderators for conducting quantitative research such as phone surveys, or qualitative research such as focus groups. Ultimately hire the agency, manage the flow of information between the various departments and the agency, and create the first draft of the questionnaire with the agency's input.• Managing multiple marketing research studies and ensuring that each one is fielded and completed on time, inclusive of researching and qualifying participant leads, structuring and organizing field research teams, conducting field research as team leader and collecting, analyzing and presenting both qualitative and quantitative market research data to executive level team members.• Direct field focus groups in five major U.S. cities to provide Product Development team with insightful data in conjunction with $10M product launch. Responsibilities consist of managing online interactive media site with which to interface daily with group participants, oversee group meetings as alternate moderator, and evaluate crucial points and positions to probe at each meeting and facilitate all essentials to ensure optimum returns.

• Primarily focus on selling products and/or upgrading the number of product lines in retail accounts (bars & restaurants, as well as liquor stores)• Identify major accounts that are not being penetrated with BHB products, and develop a plan to establish business with such accounts• Improve conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of the brand• Conduct wait staff / bartender educations, beer tastings and evening promotions

• Assist in the daily operations at one of New England's premier entertainment and event planning companies• Responsible for the schedule and coordination of The Summer in the City Concert Series at the Boston Harbor Hotel• Establish and maintain relationships with a variety of function facilities and hotels to secure a top position on their preferred vendor list• Assist the President / Owner with public relations and daily communication to guarantee client satisfaction• Attend bridal shows and corporate networking conventions across the U.S. to promote a wide variety of services provided by Entertainment Specialists• Developed promotional and advertising strategies for potential markets • Created direct mail lists; updated media lists • Planned and coordinated numerous special events and promotions, resulting in a significant increase in clients and consistent event success

• Manage all event details, including transportation, entertainment, floral and décor, catering menu options, invitations, amplification & sound, cinema photography / photography, guest speakers, tours & lodging, etc.• Responsible for selling and marketing the country club to both corporate and social event clients• Interfaced directly with decision makers to negotiate preferred vendor contracts.• Successfully managed individual clients and events to ensure high levels of customer service and repeat business

• Examine and evaluate prospective commercial and residential properties• Develop sales territory and build strong client relationships within a highly competitive environment through networking and incentive programs• Sell prime property to clients through accurate assessment of client needs and overall real estate knowledge• Generate sales offers, secure deal closings, and initiate resale activity

• Support the Staffing and Recruitment function by partnering with the recruiting team to provide staffing services to ensure that the company’s recruiting programs result in quality hires.• Create sourcing strategies in consultation with the recruiting team and in alignment with Manulife’s Employer of Choice value.• Administer candidate searches using a variety of internal (transfers) and external sources (database, employee referrals, search firms, etc) • Conduct interviews to screen candidates and present a short list of qualified candidates.• Ensure that all staffing activities are well integrated and within Staffing Services and meet all agreed upon service standards.• Facilitate training/coaching sessions on the staffing process, interview techniques, and selection criteria.• Assess the external and internal labor markets for trends and developments. • Internally market/promote our services to employees and managers.