Product Manager - Store Engagement & Execution
Greater Minneapolis-St. Paul Area
American retailer with over 1,800 locations and $72.6B in revenue.----------------------------------------------------------------------------------------------------------------------------------------------- Oversight of Target Canada’s loyalty and guest engagement programs. Developed and managed the execution of growth strategies and projects to increase Target REDCard accounts, drive loyalty and enhance the overall shopping experience. Managed Target GiftCard merchandising activities including: assortment, providing guidance to set, replenish and maximize in-store displays to drive brand awareness and increase guest retention. - Exceeded account forecast by 34% by conducting in-store product awareness training sessions, developed sales resources and led weekly conference calls to influence sales activity and drive accountability.- Increased territory sales by cultivating relationships with district managers, sales associates and customers to collect insights, analyze regional competitors and ensure consistent execution of strategic plans. -Responsible for campaign execution including budget oversight, analyzing sales & shopping trends, identifying areas of innovation and communicating results to senior leaders.