Marco Peña Email & Phone Number

Stamford, Connecticut, Us

United States, Us

OrthoAlliance is a nationally leading patient-centered, physician-led management services organization that helps orthopaedic practices grow and thrive in an ever-changing healthcare landscape. Beacon Orthopaedics & Sports Medicine is one of the largest and fastest growing orthopedic practices in the Midwest. With 25 locations across Ohio, Kentucky and Indiana, our team has grown to 60+ expert physicians, making Beacon Ohio’s largest orthopedic practice. Beacon offers instant access to comprehensive orthopedic care, including sports medicine, physical therapy, athletic training, imaging services, regenerative medicine and surgeries. Beacon also provides medical direction and coverage for over 30 local high schools, five college athletics programs, and professional teams including the Cincinnati Reds.

Columbus, Oh, Us

Responsible for marketing and communications that increases patient volumes and national reputation for OSU Physicians and the Medical Center's world-class research.• Optimize digital marketing including paid search, organic search, digital display, CRM, social media and content marketing• Developed new best-in-class website working with cross-functional teams to enhance user experience, Google Analytics, SEO and conversions• Instituted new communications cascade strategy to simplify and streamline communications and enhance national reputation• Spearhead media relations to enhance national and local reputation• Build innovative editorial and social media calendars to maximize content delivery to key audience personas, enhance national reputation and grow patient volumes• Strategic counsel to C-suite executives including spearheading executive communications for the vice president of Health Sciences, president of OSU Physicians, vice president of Research, department chairs and College of Medicine leadership including media relations, internal communications, speechwriting, deck building, video production, crisis communication, content amplification, relationship building, change management, media training, diversity, equity and inclusion consulting, and social media management

Cincinnati, Ohio, Us

Mercy Health is Ohio’s largest health system and fourth largest employer.Strategic counselor to C-suite leaders, responsible for strategic growth and systemwide communications, marketing, public relations and relationship building that support clinical operations including the enterprise-wide employed physician group and state’s largest clinically integrated network of 24 hospitals and over 2300 providers.• Developed and executed strategic omnichannel marketing plans that support Mercy Health’s business initiatives including increasing patient volumes, supporting population health and the launch of the state’s largest clinically integrated network and one of the nation’s top ten ACOs in shared savings• Developed innovative digital marketing plan that optimized SEM, SEO, social media, content marketing, CRM and digital display to increase patient volumes and goal conversions• Partnered with clinical leadership, marketing team members across Ohio and Kentucky, and our matrixed leadership team to cascade information and drive engagement amongst employees, physicians and our clinical network• Strategically led development of clinical enterprise’s internal and external website redesigns ahead of schedule and under budget• Lead monthly publishing of Clinical Operations Performance Report that became the organization’s leading analytical tool to increase employee engagement, track performance and improve accountability

Altamonte Springs, Fl, Us

AdventHealth (formerly Florida Hospital) is the No. 1 ranked hospital in the state of Florida and treats more patients than any hospital in the U.S.Responsible for establishing, building and maintaining strategic relationships between community physicians and Florida Hospital administration, working with key system resources to develop and execute strategies related to the development of a best in class continuum of care working within triple constraints of delivering on time, within budget and scope objectives.

Minneapolis, Mn, Us

Developed strategic integrated marketing campaigns for the University of Minnesota Medical Center - an organization that raises millions of dollars annually to help improve the quality of life for the people of Minnesota, the nation and the world by supporting health-related research, education and care at the University of Minnesota.

Minneapolis, Mn, Us

Responsible for all aspects of buying nationwide from developing financial plans, product development and sourcing to building integrated marketing plans and negotiations; profit & loss responsibility for the second largest hardlines category. Developed business plans and budgets for each product line to achieve financial goals of sales, contribution $, contribution % and inventory turnover. Developed cross-channel, integrated marketing campaigns that drove traffic to stores and online channels which increased sales and delivered our merchandising message to more consumers.

Boca Raton, Florida, Us

Collaborated with top Office Depot vendors in a broad range of categories in supply and technology divisions ($1 billion in sales) to enhance strategic vendor relationship; created sales and marketing campaigns that were rolled out nationwide; analyzed category pricing and costs and made recommendations for retail stores, contract sales, catalog and online channels; created online and catalog category management strategies to drive incremental revenue and margin growth; created private brand strategies and worked from item setup to analysis to exceed organizations aggressive private brand penetration goal; created and analyzed standard industry code reporting, vertical market reporting, account level reporting and district/region reporting to drive increased sales

Orlando, Fl, Us

Allocated and oversaw a 10 million dollar budget; interviewed, selected, and managed a 30 member cabinet; promoted and planned first UCF/Universal Studios Islands of Adventure Day- largest non-sporting event in UCF’s history; created Safe Ride program, Multicultural Student Center, and Video Productions Department; designed promotional material using leading industry design tools; oversaw and advertised student elections- increased turnout by 300%; wrote personal speeches and press releases for SGA projects; negotiated construction projects including Recreation Center, Campus Pool, and Athletic Field House; member of UCF Athletic Director & Provost Search Committees; and, member of University Budget Committee chaired by the University President

Orlando, Fl, Us

Certified and taught lessons in Microsoft Word, Excel, Powerpoint and Front Page, and designed and maintained webpage for BE2000 site

Cork, Ie

M.A., Strategic Communications

Bachelor'S, Marketing

Marketing

Education record

Education record