Define and lead the global on/offline strategy & operations of a French Mortgage Broker brand

- Managing customer digital experience and defining the strategy, projects, processes and methods.- Accelerating the omni-channel digital transformation and the customer journey.- Maximizing value creation, customer satisfaction and perceived brand value.

Strategy & Go-to-Market consulting with a focus on digital businesses.In Junction, with a strong focus on digital, we deliver expertise with business-minded and startup approachKey accounts: Andros, CAFPI, Diagamter, Lallemand Animal Nutrition, Via Santé, Gigisped

• Built and expanded a partnership program - including growth opportunities, action planning and business growth forecasting - to drive business results for the partners• Served as company-wide expert for new marketing opportunities in the French-speaking market• Developed strategies for leveraging offline media and retail to integrate them with online efforts to maximize effectiveness while adhering to strict budget guidelines• Collaborated with cross-functional teams in Products, Sales and IT to launch and develop a new service with a target of 135K French clients • Implemented, coached and provided support for a new team (3 people) in our Montreal store to meet company efficiency standards and to grow sales and profits

National Marketing Agency in FranceCreated, developed and led the digital marketing department to reach an annual revenue of $1.35MDIGITAL MARKETING• Identified key business opportunities for blue chip companies, developed digital initiatives that surpass their objectives• Developed strategic plans that bridge ecommerce, email, social media, mobile, search, and other digital media in order to grow market share and increase brand awareness• Oversaw daily operations of all digital channels, defined KPIs and developed dashboardsACCOUNT MANAGEMENT• Established and maintained trusted relationships with key decision-makers in client companies• Advised clients on their overall digital strategy and roadmaps• Demonstrated ability to take complex ideas and translate them into key messages that resonate with staff and clientsMANAGEMENT• Hired, trained, led and developed a multi-disciplinary team of 10 people, including developers, web designers, SEM specialists and community managers• Understood client’s brand vision and was able to articulate that to internal teamsKey accounts: BPCE (2nd largest banking group in France), Caisse d’Epargne (one of France’s largest banks), Nexity (France’s first real estate solutions provider), Fram (first integrated leisure tour operator in France), Derichebourg, Credit Foncier, URSA

IT Management leader in France• Coordinated the management of $100K budget allocation to marketing initiatives• Headed the development of annual marketing plans across various product lines• Managed email, contests, and loyalty marketing programs to increase database acquisition and brand engagement while integrating marketing efforts and managing multi-channel projects that incorporated cross-functional teams

Digital agency• Led all aspects of multiple interactive projects including scope definition, project planning, execution of deliverables, development of estimates, management of change requests and timelines• Participated in the ongoing improvement of project management practices and processes• Tracked and managed multiple project budgets from $10K to $80K

Internship• Managed all communication projects, marketing activities and day-to-day operations• Worked collaboratively with communcation agencies