Marc Raffa Email & Phone Number

Design Squad lead, championing team and cross-functional collaboration, adding process efficiencies, and codifying brand design decisionsDesigning ad campaign creative for various audience segments across paid and organic content channels, aligned to customer journeys in both English and FrenchUI designs for consumer and dealer platforms, with emphasis on responsive design and DSM implementationEnhancing video production capabilities, experimenting with formats, distribution channels, messaging, and target audiences

London And Toronto, Ontario

Contract videography, photography and editing for clients such as Stratford Festival, Lakeside Produce, King's University College, Calgary Tourism, Blue Mountain Resort, Home County Music & Arts Festival, Community Living London, Danny's Wine and Beer Supplies, and Toronto International Film Festival Bell Lightbox.

London, Canada Area

Produced a variety of creative to elevate the Start.ca brand across all customer touchpoints: web pages, email, digital ads, print, out-of-home, animated social videos, and event activations.Advanced and adhered to existing Brand Guideline; developed Brand Guideline documentation Initiated Design System thinking; implemented cross-functional Design Squad.

London, Ontario, Canada

• Oversaw incoming marketing requests, scoping creative briefs with stakeholders. Ensured quality deliverables met deadline.• Supervised iterative UI designs of critical site pages: home page, help, and custom landing pages.• Iterated on designs as per A/B test results and user feedback.• Contributed to the Design System via Design Guild.• Servant leader who nurtured team’s individual professional goals, providing opportunities to guide, educate, and grow with my team.• Produced digital and print assets for display ad campaigns, social, email newsletters, pitch decks, conferences, and custom sales packages.• Revived the Voices.com podcasting effort, developing concept and shepherding the Mission Audition podcast.

• Designed and implemented creative for website, social and paid advertising, print collateral, animation, photography, audio, and video production.• Created custom infographics, company overviews and pagers, corporate stationary, and event booklets.• Produced over 30 episodes of the Sound Stories podcast, mixed and edited via Adobe Audition.• Consulted on the build of an in-house recording studio facility.• Designed art for large-scale wall installation, History of the Recorded Voice.

• Developed video content for internal and external stakeholders, meeting objective to drive leads, thought-leadership, and engagement.• Captured and edited video, shot via Lumix DSLRs, edited via Adobe Premiere.• Produced motion graphics content, animated via Adobe After Effects.

Stratford, Ontario, Canada

Develop Digital Media project portfolio including interactive iPad app, livestream events, podcasts, animations, gaming, web design, digital signage, videography & photography for web.Produce, distribute and integrate video, photo, digital signage, and gaming content across Festival-branded platforms such as YouTube, Facebook, Twitter, Google+, Flickr, Instagram, and XIBO.Engage with digital media audience to drive awareness of season, programs and events, generate subscriptions, and facilitate patron feedback.Represent Stratford Festival at conferences and hosted events. Along with the University of Waterloo Stratford Campus, developed Canada 3.0 Youth Program in 2013.

Participate on Board of Directors to set strategic objectives, mission and vision for non-profit organization. Social media engagement strategy via Twitter, Facebook, YouTube, and EventBrite.

Consult with Google Grant partner Atma.org.in to maximize their global search engine marketing strategy.

Developed SEM campaign structure for Pillar Nonprofit’s Google Grants application. Consulted on marketing communications plan in support of 2010 Pillar Innovation Awards. Managed website content updates using Expression Engine.

Researched, built, monitored and optimized PPC (pay-per-click) accounts for niche e-commerce clients using Google AdWords, Analytics, and Microsoft AdCenter. Supported Senior Account Specialists with SEM tactics to best engage qualified search leads.

Bachelor Of Arts (Ba), Media, Information, Technoculture, Media Studies, Critical Theory, Communications

Diploma Program, Marketing Management, Web Marketing, Event Marketing

Diploma Program, Television Broadcasting, Television & Multimedia Production