Marc Raybin Email & Phone Number

Greater Chicago Area

Cardinal Communications Strategies Inc. is a full-service communications agency focused on the investment/financial arena as well as the consumer, metals and mining, and real estate sectors. Cardinal relies on three core tenants: 1) Listen to our clients’ goals; 2) Partner with our clients; 3) Embrace our role as Facilitators of our clients’ key messaging.Primary responsibilities include empowering our clients with goal-oriented, customized, hands-on communications strategies and services that enhance business plans and models. Improving client relationships with key media outlets by leveraging our industry know-how and connections with reporters | Delivering key messages to specific audiences by executing strategic public relations plans | Providing customized content, editorial and sundry writing services | Empowering clients with bespoke, discreet and actionable market research | Improving comfort level interacting with media and presenting to audiences with coaching and training | Enhancing thought leadership of clients within targeted groups

Northbrook, Il

With approximately $85 billion in AUM, Allstate Investments is the manager of Allstate’s insurance and pension entities. The firm focuses globally on a broad range of publicly-traded and private investment strategies with leading sponsors.Primarily responsible for developing, managing, and measuring communication strategies and initiatives for Allstate’s investment management company while working within the broader corporate relations group responsible for aligning and supporting overall reputation strategy with both internal and external audiences.Created and executed internal and external communications plans to support Investments’ $85 billion portfolio. | Leveraged relationships with reporters to advance credibility of Investments. | Media trained Private Equity, Real Estate, and Infrastructure Group Heads in anticipation of interviews. | Developed key messaging documents and executive communications for Chief Investment Officer

New York, Ny

Broadgate Consultants, LLC/Taylor Rafferty provide strategic corporate, capital markets, and communications advisory services to private equity firms, and their portfolio companies, and public companies, respectively. The companies offer communications services, including financial media relations, investor/limited partner relations, crisis and transaction communications, and fundraising pre-marketing positioning. Partnered closely with senior-level clients, including alternative investment firms, their portfolio companies, and publicly-traded companies, to significantly enhance public profiles, thought leadership, and significantly improve media coverage while providing a full suite of external and internal communications services.Improved quality and quantity of media coverage for private equity and real estate investment firms, metals/mining, and trade groups. | Proactive media outreach resulted in nine-month 66% uptick in coverage for Revett Mining. | Guided and built the confidence level of C-level clients to strategically interact with news outlets. | Enhanced communications, private placement memorandums, limited partner presentation, thought leadership and briefing documents for clients. | Helped private equity clients make informed decisions using proprietary market research.

New York, Ny

In September 2011, eVestment acquired HedgeFund.net (HFN), a leading source for hedge fund data, research and news. The combined company now provides a single, global database serving institutional investment professionals who focus on either alternative or traditional investments, as well as “hybrid” investors who seek solutions to help them select and manage investments across both investment categories. Managed day-to-day function of editorial team of five reporters and guest writers covering private equity and hedge fund asset classes, including daily news as well as feature-length stories. Combined readership of both sites was 64,000+.As Editor-In-Chief news became No.1 reason for visitors coming to sites, clicks increased 70%. | Achieved record average monthly hits to newsfeed on Bloomberg terminals, 50,000+ from 25,000. | Published daily e-mails to 87,000+ readers and 16-page weekly newsletter to 8,000+ readers.

Chicago, Il

Medill News Service is written and produced by graduate journalism students at Northwestern University’s Medill school. Each day, students uncover, report, write, file and produce news stories for both Web and print for use by various media outlets in Chicago and the surrounding suburbs. Most stories include photography as well as multimedia components such as audio, Flash video and slideshows.Beat reporter for Chicago’s bankruptcy court and Skokie, IL criminal courts. Wrote for wire service supplying newspapers in Chicago and Indiana.

New York, Ny

Patrice Tanaka & Company, Inc. operates as a full service corporate and marketing public relations agency. The company offers brand-building marketing PR, corporate image PR, cause-related marketing, Web-based PR, crisis management, community relations, business-to-business PR, sales promotions, and event management services.Worked closely with consumer-focused trade and general interest publications on behalf of clients primarily in the food industry. Focused on improving media coverage and overall external reputation. Secured placement of positive coverage in top industry and general interest publications.| Wrote press releases for Godiva Chocolatier and other clients. | Designed three award-winning case studies for Godiva’s “Chocolates & Diamonds” promotion.

Master'S Degree, Journalism

The leaders of the media revolution are catalysts – expert communicators who use information to ignite change. A Medill education combines.

Ba, English Literature, Communication Arts

Activities and Societies: Phi Beta Kappa (academic honors society), Dean's List In achievement and prestige, the University.

Regents Diploma

Activities and Societies: Swim Team (two years)