I have more than 20 years of experience developing and optimizing digital customer experiences, from web sites to to campaign landing pages to social media presences. I have created audience development strategies and digital marketing campaigns that have increased awareness, engagement, retention and revenue. I speak fluent German and have a working proficiency of French.PORTFOLIO:I have worked extensively in the media, financial services and retail industries. For more than a decade, I led the development and audience growth for the digital assets of Rogers Media’s business publications. I won four Rogers Publishing Awards for excellence and innovation, and a National Magazine Award. At TD Bank Financial Group, I laid the foundation for an enterprise-wide shift to accessibility-first thinking, while at Yahoo I ensured Canada was the first jurisdiction to receive much-needed Web 2.0 platform upgrades. More recently, I launched several successful PPC campaigns for B2B clients, and developed the content strategy for Mazda Canada’s successful 2022 website repositioning and relaunch.KEY ACCOMPLISHMENTS: • Created the content strategy for Mazda Canada’s repositioning and relaunch of Mazda.ca• Defended Yahoo! Canada’s audience share, content budget and content programming team in the aftermath of the financial crisis.• Quadrupled the audience of and modernized and enhanced Rogers Media’s business websites during a period of intense media industry disruption and a challenging advertising market.CORE SKILLSET: • Content Strategy, UX writing, copywriting• Optimization: SEO, web accessibility, usability• Research and analysis• Always learning, with a "how can we do this better" mindset.I am happy to connect with those who share a passion for improving digital customer experiences and who are looking for ways to bring better ideas and greater value to every situation. Let's talk!