Create cohesive branding and marketing strategy for top solar panel and roofing contracting firm servicing Southern California. Activate marketing campaigns that generate double-digit growth in residential solar sales during time of industry contraction. Fill sales pipeline with quality leads through engaging social media, direct mail, events and trade shows, and AdWords campaigns. Drive customers through sales funnel through use of print and digital collateral, email engagement, analytics and strategic communication.

Oversees product management, marketing and radio promotions for UMe, the catalog arm of Universal Music Group. Works closely with Universal Music’s family of labels (owned and associated) to raise the profile of catalog artists through cohesive and innovative marketing campaigns. Manages staff of 9 to strategize and execute marketing and branding efforts on behalf of such chart-topping artists as Frank Sinatra and The Beatles among many others. He also helps develop new ventures in virtual reality formats, consumer engagement strategy and catalog core campaigns.

Supervise web, media, social media and marketing efforts for institution. Raise profile of institution and increase engagement with key audiences: prospective students, prospective donors/alumni, and life science companies who provide internships, and employment opportunities for alumni. Supervise staff of three full-time employees and three student positions.

Vice President, Catalog Marketing position was created to help launch new division charged with selling Warner Music Group’s back-catalog across all labels and repertoire owners. Work with BA, Finance and Operations departments to launch new product lines. Revamped existing lines with new pricing and packaging - yielding 50%-60% growth year on year.

Tenure at Rhino Entertainment (September 1998 – Present) marked by rapid growth, often tackling steep learning curve in new areas of business according to changing needs of the company and industry. Earned reputation as a strategic thinker and problem solver, and exhibited ability to pull together diverse departments to orient toward a common goal.

This is a nationally recognized test preparation and tutoring company specializing in undergraduate (SAT) and graduate program entrance exams (LSAT, GMAT MCAT). Supervised operations for all graduate classes. Managed staff of 50 teachers. Marketed class at local schools and via telephone.