With over 20 years of experience in marketing, communication, and design, I am a passionate and data-driven Chief Marketing Officer at Grupo Setesca, a leading consulting firm in Spain. My mission is to leverage data and artificial intelligence to create and implement effective marketing strategies for B2B, B2C, and B2E channels, and to enhance the brand identity and reputation of Grupo Setesca and its clients.As a CMO, I manage the marketing and communication team, and oversee the planning, execution, and analysis of campaigns and events. I also collaborate with other departments and external partners to align the marketing vision and goals with the business objectives and values. I have successfully applied AI marketing tools, such as IBM Cloud Watson Studio and BigML, to optimize the marketing mix, segment the target audience, and personalize the customer journey. I hold an IBM Data Analyst Professional Certificate and a degree in Marketing and Advertising from Universitat Oberta de Catalunya.