Website Redesign & Conversion Rate optimizationImplemented Ecommerce Analytics SolutionSEO Growth StrategyBusiness Analytics & Reporting

Conversion Rate Optimization -Utilize customer data and web analytics to drive growthProduct Recommendations & Personalization-Leverage product, price and customer data to deliver relevant product suggestionsText Messaging & Email Automation-Develop templates and scripts for automating CRMReal-time Targeted Offers- Utilize sales and competitive data making the right offerFront-End Web UI & templating- Turn user focused designs in web templatesProject Management- Collaborate with back-end developers and service teamsContent & Data Management-Control the flow of user data for marketing purposes

• Create landing pages for marketing campaigns.• Collaborate with affiliates and develop campaigns for driving sales growth• Identify and run A/B tests improving website experience• Third-Party Website Development, Management, and Marketing• Groupon Goods account coordinator of product and content

• Produced executive-level presentations, digital dashboards, and project summary reports designed to inform key stakeholders about site promotions and click behaviors.• Identified a paid search savings opportunity of over $100,000 annually.• Weekly round-up reporting on in-store promotional events. • Planned and implemented Google Chrome Web Apps for the Guitar Center and Musician’s Friend brands. Expanded both brand’s online reach and revenue.

• Defined KPIs and metrics. • Implemented a custom Google Analytics tracking solution with Webmaster Tools integration.• Reported weekly summary of Return on AD Spend, High exit pages, and conversion funnel.

• Updated accounts payable spreadsheets for 250 store lease payments. • Presented Pro-forma income statements to the VP of Finance.• Store and Bank reconciliations.