Marc Schulte Email & Phone Number

New York, NY, US

Schmallenberg, Nordrhein-Westfalen, DE

“We will be a leading Legwear brand with a balanced Portfolio between Fashion & Sport that will delight the US consumers, create mutual value with our partners and reward FALKE with leadership shareholder value creation.”→Balance to underpin sustainable growth: key cities & key states.→ Focus to build breakthrough capabilities: G2M, automated processes.

Schmallenberg, Nordrhein-Westfalen, DE

• → Re-invention of the business model after 6 months on the job→ 2018: growing for the 1st time after 3 years (+10%) in a flat/decreasing region→ Online Sales: 7 times vs. previous year (obj. 20% turnover online)
• Digitalization: business analytics (Power Bi), Power Apps (Retail Excellence), Social Media
• New capabilities: Sales + demand planning, Commercial Online Management
• Re-shape distribution to the consumer create new retail experience (own shops) + Sports channel + online market places
• Build brand awareness & desirability

Padova, IT

• Global Travel Retail Director, Safilo Group, fully integrated eyewear creator & worldwide distributor of brands like: Dior, Fendi, Céline, Carrera, Polaroid…
• The main focus remains on strengthening the leading position in Asia, while continuing to accelerate growth in EMEA and Americas.→ From realignment to turnaround modus. → Global expansion Polaroid: +23% vs YA→.
• Rebalancing: Brand portfolio & Regions
• Simplifying & unifying: product offer, price policies, global trade terms
• Business legibility (sales planning, Joint business plan)
• Set-up & enforcement commercial capacity: organizational structure & Go-To-Market Strategy. 3 hubs (Miami, Padua & Hong Kong) + 2 distributors

Paris, FR

• → Turnaround after 6 months on the job: market share gains since October 12, for the first time in 11 years.→ Lancôme Mexico = best practice published in the L’Oréal Yearbook 2013
• Retail Excellence (enforce sell-out driven culture, elevate service level & improve customer satisfaction) & while launching e-commerce platform
• Responsible for a business unit (Turnover- and profitability)
• Brand strategy (specific product development for North America)
• Direct personnel responsibility: 450 employees (rotation < 8%). Creation of a talent pool Americas

Paris, FR

→ Positioned 7 products in the TOP 10 ranking for the country→ Growth: +71% in 4 years (in value)→ Best practice worldwide: Big Pony’s launch (Ralph Lauren)Responsible for a business unit (Turnover- and profitability)Global strategic steering committee for Ralph Lauren (Mex, US, CA)Direct personnel responsibility: 260 employees

Paris, FR

• Brand Manager, L‘Oréal Luxury products, for perfumes, skincare and cosmetics, Paris
• Responsibility for a profit centre (Turnover- and profitability responsibility for 8 subsidiaries (Mexico, Brasil, Chilli…)
• Design of the AMLAT strategy for the short, medium and long term, in direct collaboration with L'Oréal steering committee members
• Responsibility for the marketing strategy for 8 subsidiaries (Mexico, Brasil, Chilli…).
• Introduction and development of new brands (Kiehl‘s, Giorgio Armani Cosmetics). Over 30 Kiehl’s stand alone shops across AMLAT
• Human resources strategy for Latin America.

Paris, FR

• Area Manager (Sales Director), Travel Retail Europe L‘Oréal Luxury products, for perfumes (G. Armani, R. Lauren, Cacharel, Viktor & Rolf, P. Picasso and G. Laroche), Paris
• Responsibility for sales and ROI for key accounts (16), amongst others Gebr. Heinemann (biggest customer of Travel Retail Europe)
• Personnel responsibility: recruitment, motivation, development and evaluation of approx. 30 sales staff and 3 supervisors
• International country responsibility for: Germany, Russia, the Ukraine, the Czech Republic, Romania, Austria, and Hungary.

Paris, FR

• (Senior) Product Manager for Giorgio Armani Brand (Perfumes), Düsseldorf → Turnover: +49% in 4 years (in value)→ Positioned 4 products in the TOP 10 ranking for the country
• Set up and responsibility for the marketing budget
• Created and implemented marketing strategies
• Carried out market and consumer analyses, benchmarking in direct collaboration with the international brand management teams to define the marketing mix for new product launches globally.

Hoerdt, Alsace, FR

• Founder of BVK Gesellschaft für Bau, Vertrieb und Verwaltung von Kfz-Waschanlagen mbH (company for the construction, sales and administration of car wash facilities), Saarbrücken
• Launched the Elephant Bleu brand (Saarland)
• Managing Partner

Education record

Digital Marketing, Mastering Digital Marketing: Sem, Seo, Social Media And Beyond

Master Of Arts Hsg, Economics