Tag Management: Adobe Lauch, Google Tag Manager, Tealium & Ensigten Analytics: Google analytics, Adobe Analytics

Ad Servers & DSP: Google Ad Manager, FreeWheel, Talaria, Spotx, XandrCTV Properties: Fox Sports, Fox local TV, Fox News, Fox entertainmentMobile in-app for IOS & Android: Fox Now, Fox Sports, Fox News, Fox News local,VOD:Cablevison,Canoe,Frontie, Verizon Debugging tools: Charles, Upylnk &Yospace SSAI debuggers• Previously lead the 3rd party technical certification of new vendors/tags across Fox’s properties and across all devices iOS, Android, Fire Tv, Apple TV, Roku, Xbox, Desktop, Mobile Web, Xbox• Tested Ad VAST tags & 1x1 tracking (examples: Celtra, Flasktalking, Innovid,Sizmek,Extreme Reach,DCM)• DMP Pixels (examples: iSPOT,9th Decimal,Lucid,Drawbridge, Sofi)• Programmatic Tags (examples: SpotX, Rubicon, Telaria)• Measurement Pixels (examples: IAS, DV, MOAT)• Escalated point person, on any tag-based issues/questions related to measurement vendors• Vetted new/reevaluated vendors for Ad-tech stack based on business needs/budget available

Ad Servers: DCM, Facebook tag builderTag management systems: Google Tag Manager, Ensighten & Adobe launchAnalytics platforms: Google Analytics & Adobe AnalyticsAudience builder: Adobe Audience Manager Client: Travel brand Key responsibilities:• Built/Managed traffic team pre & post delivery for DCM campaigns composed of three associates and manaeger •Developed/implemented global site tagging/site pixeling solutions for clients sites & third-party sites, for over thirty retargeting vendors and six media teams for campaign KPI’s.Improving SLA from an eight-week window down to a two-week window & creating one universal strategy per each retargeting pixel per each vendor, eliminating one-off requests from retargeting partners.• Worked with the client audience & client development team in weekly development sprints & QA of marketing pixels & request• Provided site tagging consulting to ensure 3rd party site pixels are on-site and functioning accordingly through site containers/ site data layer.•Due to my expertise on-site tagging, I was embedded on a client team focusing on "audience output" for the client and agency -With the options being 1)Adobe audience manager and/or 2) site tagging. Additionally from a data governance standpoint, I screened vendors to ensure they are PII compliant via their data collecting offerings and if they where compliant,I would work on setting them up within our GTM/Adobe launch• Managed ongoing implementation of brand safety partners(DV,IAS) & brand study partners (Kantar,Millard Brown)for our digital campaigns holding both to the industry-standard benchmark of 10 percent.•Identified data trends within raw 3rd party data for unusual data trends such as clicks, user agents, devices & time stamps• Solved various Ad hoc requests such as:DCM implementation issues with publishers &reporting data layers & 3rd party site pixel behavior/digital strategy based 3rd party capabilities/additional dev work to meet KPI’s

Properties: 90min.com,12up.com,dbltap.comAd Servers: DFP, Ad exchange Implemented set up our own customized JW player with anchoring script on other publishers site•Worked with Direct and Demand team to ensure on pace delivery for campaigns•Pulled daily reporting to look Publisher daily & were inventory could be shifted/paused/malware issuesSetup PMP deals per ad size & geo•Worked closely with 3rd party publishers to serve their needs: changing tags,Reporting, troubleshooting, implement JW player & RSS content feed.•Managed QA’ing of 3rd party tags, malware, other advertiser providedcreative and reporting back•Tested our JW player on desktop/mobile sites by embedding into a publisher div class, if this did not work we looked to target a 300x250 ad unitWhitelist vendors to onboard via ADTXT•Builded JW players per publisher specs & Ad breaks where necessary •Communicated any issues with the relevant parties, so the external clientexpectations are managed properly

Clients :Volvo,Chanel and HSBCAd Servers: DCM and Sizemek• DCM system to manage and administer digital media campaigns, including all appropriate tagging and tracking implementation for clients: VOLVO, HSBC & CHANEL for local and global campaigns • Provided support for the Media Team, Clients, Creative Agencies, and external ad operation partners to ensure campaign goals are flighted accordingly • Developed/followed technical processes and procedures and adhere to internal deadlines set for successful client campaign execution • Primary point of contact for external ad operation vendors/hosting sites/creative agencies for all online advertising technical issues and questions• Responsible for working with Ad Verification Vendors to ensure proper tagging of Creatives Troubleshoot any ad creative issues that affect tracking, implementation, or reporting

Properties : MLB.COM, MLB 30 clubs, NHL 30 clubs and PGA.COMAd Servers: DFP, Freewheel,Order management systems:Opera, Wide Orbit and Adobe Primetime• Responsible for building creative attributes /implementing IO attributes while ensuring campaign optimization is met per each property.• Trafficked and maintaining display, 3rd party, custom skins, video, homepage Skins, mobile web, and APP campaigns across multiple ad servers primarily DFP/Freewheel• Provided ongoing QA for creative and sever issues--including beta and test pages to confirm campaigns are set to go live.• Team Lead on Ensurance All-star game 2017 from Ad Operations perspective, running across all 30 MLB clubs to ensure campaign optimization with constant changing creative until all star game.• Ad unit’s specs built out to Home Page Roadblocks, ROS, VTP, ATP, Pre-Roll, Mid Roll, custom units, blocks and interstitials mobile/desktop • Implemented tracking on 1x1’s on Display/Video from agency tags.• 24 hour on-call schedule to ensure campaign optimization are met for client services•A/B testing for all devices; Ad responses & VAST errors

Clients:Merck, Seaworld, J&J, Teva, Serta, Amtrak, BoeingCoke, Johnson & Johnson, Hershey's, American GirlAd Servers: DCM, Atlas, various DSPs,DBM, TTD, Turn, TubeMogulCadreon(Tradedesk/Programmatic) & BPN(Agency)• Supported various clients across industries & dozens of campaigns simultaneously, coordinating investment teams, campaign managers, programmatic strategists, publishers, 3rd/4th party vendors• Created beacons (floodlights, action tags) and uses a proprietary tag manager (Cadreon-Utag) and container tags (Atlas)• Conducted multi-step QA to ensure consistent and accurate set-up including proper landing page, tag security, intact custom parameters and desired user experience• Leveraged familiarity with various debuggers (Charles, HTTP-Fox, Tamper Data, Chrome Dev Tools)• Tracked campaign performance through Excel (vlook-up, pivot tables) and monitors impressions, clicks• Assisted in campaign planning, advises on conversion set-up and tracking• Supported creative agencies to ensure proper creative specifications for upload to ad servers (HTML5)• Collaborated with major publishers, such as CNN-Turner, Wall Street Journal, New York Times, Huffington Post, NBC/Universal, to provide ad tags, impression/click trackers•Worked closely with verification and research audience partners (Moat, IAS, DoubleVerify, Neilsen Dar) to ensure proper wrapping of tags and issuing of pixels• Managed 3rd-party video partners (Vindico, Innovid, ExtremeReach) and implementation of VAST / VPAID tags• Participated in kick-off calls with clients, creative teams, 3rd party partners and publishers

Responsible for assisting team personnel/players during game-nights for away/home team’s locker rooms pre-game setup, pre-game basketball drills & post-game breakdown.Other responsibilities include maintenance/organizing of all uniforms, apparel, and game equipment during the game as needed by home and away equipment operations staffIn all, equipment operations is full of an umbrella of operational experiences and responsibilities that go into each game from the inception of the game to the end of each game.

• Coordinated and participated in and attended daily/weekly status meetings.• Video On Demand support from a technical, programming & content management perspective.• NFL Network & RedZone signal operations assistance which may include database management.• Assisted in the affiliate website management. i.e. Approvals and aggregating requests.• Collected metrics and various cable/satellite/telco subscriber report for evaluation with Director. • Assisted in various one-off affiliate related projects (NFL Network hotel installs, Sports Tier channel lineup and cost report for all major tv providers, alternate content metric reports).

• Created development training for 50 Ambassador Staff members during four year tenure: polices, presentation, preparation, itineraries, best traveling methods and managed international group coordination throughout metro New York area during, to plan, organize, execute off-campus itinerary, day trips for 50 groups Italian campers and chaperons to ensure needs are met during 2 week stay at St John’s University campus.

• Assisted coaches with on the court player development of > 20 players• Supported Video Coordinator with Sportscode, Synergy Sports & other film duties• Assisted with the preparation of scouting reports by using FastScout & Word to type coaches’ notes • Aided Director of Operations with paperwork to ensure the team is in compliance with NCAA Rules• Empowered by Director of Operations to coordinate post game meals for players and staff • Responsible for packing all team gear and equipment on trips to 15 different cities in four different countries• Served as liaison between men’s basketball and equipment manager to ensure the proper gear was ordered by providing information such as: how much gear is needed, correct sizes, & player preferences. I dealt with both Nike and Under Armour products.• Assisted running Kim Barnes Camps for two summers, until I finally served as the Camp Director in the summer of 2012

Created. developed, tested custom myspace div layouts & created GIF banners