Lead Marketing Technology Specialist
Current
Nov 2023 - Present
AeroLeads people directory · profile
Marc H Email & Phone Number
Ad Operations, Ad tech ,Martech Leader| Tag Management Expert client side and server-side
at
DIRECTV
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✓ Verified Jun 2026
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Current company
Role
Ad Operations, Ad tech ,Martech Leader| Tag Management Expert client side and server-side
Location
New York, New York, United States
Who is Marc H? Overview
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Marc H is listed as Ad Operations, Ad tech ,Martech Leader| Tag Management Expert client side and server-side at DIRECTV, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Marc H.
Marc H previously worked as Lead Marketing Technology Specialist at Directv and Director, Solutions Engineering at Kargo. Marc H holds Bachelor Of Science (B.S.), Sports Management from St. John'S University.
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DIRECTV
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Profile bio
About Marc H
I am a seasoned Director of Advertising Operations / Solutions Engineering. With more than eight years of experience in the digital marketing industry, I have acquired and applied a diverse set of competencies in ad operations, ad tech, data tagging, data governance, and debugging, using various tools and platforms such as Ad servers,SQL, JavaScript, Adobe Launch, Google Tag Manager, Google Analytics, and Adobe Analytics.My mission is to leverage my expertise in martech,ad tech and programmatic to design and deliver data-driven and customer-centric digital advertising solutions that drive business growth and value for clients across different markets and sectors. I have successfully led and supported cross-functional teams, partners, and stakeholders to implement and troubleshoot complex and custom digital solutions, while optimizing campaign performance, data quality, and user experience. I have also demonstrated strong leadership, communication, and presentation skills, as well as a passion for learning and innovation. I am always eager to explore new challenges and opportunities where I can apply my talents and contribute to a dynamic and forward-thinking organization.
Listed skills include Social Media, Event Planning, Facebook, Social Networking, and 15 others.
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Marc H's current company
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25 roles
Marc H work experience
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Director, Solutions Engineering
Jul 2022 - Jun 2023
Associate Director, Marketing Technology|Digital Analytics Implementation | Agency Side
Tag Management: Adobe Lauch, Google Tag Manager, Tealium & Ensigten Analytics: Google analytics, Adobe Analytics
Oct 2021 - Jul 2022
Manager, Data Tagging & Data Governance | Client Side
Jan 2021 - Oct 2021
Senior, Ad Tech Specialist | Publisher Side
- Ad Servers & DSP: Google Ad Manager, FreeWheel, Talaria, Spotx, XandrCTV Properties: Fox Sports, Fox local TV, Fox News, Fox entertainmentMobile in-app for IOS & Android: Fox Now, Fox Sports, Fox News, Fox News.
- Previously lead the 3rd party technical certification of new vendors/tags across Fox’s properties and across all devices iOS, Android, Fire Tv, Apple TV, Roku, Xbox, Desktop, Mobile Web, Xbox
- Tested Ad VAST tags & 1x1 tracking (examples: Celtra, Flasktalking, Innovid,Sizmek,Extreme Reach,DCM)
- DMP Pixels (examples: iSPOT,9th Decimal,Lucid,Drawbridge, Sofi)
- Programmatic Tags (examples: SpotX, Rubicon, Telaria)
- Measurement Pixels (examples: IAS, DV, MOAT)
Feb 2020 - Jan 2021
Manager Ad Operations, Technology & Global Activation Group | Agency Side
- Ad Servers: DCM, Facebook tag builderTag management systems: Google Tag Manager, Ensighten & Adobe launchAnalytics platforms: Google Analytics & Adobe AnalyticsAudience builder: Adobe Audience Manager Client: Travel.
- Built/Managed traffic team pre & post delivery for DCM campaigns composed of three associates and manaeger
- Developed/implemented global site tagging/site pixeling solutions for clients sites & third-party sites, for over thirty retargeting vendors and six media teams for campaign KPI’s.Improving SLA from an eight-week.
- Worked with the client audience & client development team in weekly development sprints & QA of marketing pixels & request
- Provided site tagging consulting to ensure 3rd party site pixels are on-site and functioning accordingly through site containers/ site data layer.
- Due to my expertise on-site tagging, I was embedded on a client team focusing on "audience output" for the client and agency -With the options being 1)Adobe audience manager and/or 2) site tagging. Additionally from a.
Aug 2018 - Feb 2020
Manager, Programmatic Advertising Operations | Adtxt Reseller Publisher Side
- Properties: 90min.com,12up.com,dbltap.comAd Servers: DFP, Ad exchange Implemented set up our own customized JW player with anchoring script on other publishers site
- Worked with Direct and Demand team to ensure on pace delivery for campaigns
- Pulled daily reporting to look Publisher daily & were inventory could be shifted/paused/malware issuesSetup PMP deals per ad size & geo
- Worked closely with 3rd party publishers to serve their needs: changing tags,Reporting, troubleshooting, implement JW player & RSS content feed.
- Managed QA’ing of 3rd party tags, malware, other advertiser providedcreative and reporting back
- Tested our JW player on desktop/mobile sites by embedding into a publisher div class, if this did not work we looked to target a 300x250 ad unitWhitelist vendors to onboard via ADTXT
Jan 2018 - Aug 2018
Sr. Associate, Digital Ad Operations | Agency Side
- Clients:Volvo,Chanel and HSBCAd Servers: DCM and Sizemek
- DCM system to manage and administer digital media campaigns, including all appropriate tagging and tracking implementation for clients: VOLVO, HSBC & CHANEL for local and global campaigns
- Provided support for the Media Team, Clients, Creative Agencies, and external ad operation partners to ensure campaign goals are flighted accordingly
- Developed/followed technical processes and procedures and adhere to internal deadlines set for successful client campaign execution
- Primary point of contact for external ad operation vendors/hosting sites/creative agencies for all online advertising technical issues and questions
- Responsible for working with Ad Verification Vendors to ensure proper tagging of Creatives Troubleshoot any ad creative issues that affect tracking, implementation, or reporting
Jul 2017 - Jan 2018
Coordinator, Ad Operations | Publisher Side
- Properties: MLB.COM, MLB 30 clubs, NHL 30 clubs and PGA.COMAd Servers: DFP, Freewheel,Order management systems:Opera, Wide Orbit and Adobe Primetime
- Responsible for building creative attributes /implementing IO attributes while ensuring campaign optimization is met per each property.
- Trafficked and maintaining display, 3rd party, custom skins, video, homepage Skins, mobile web, and APP campaigns across multiple ad servers primarily DFP/Freewheel
- Provided ongoing QA for creative and sever issues--including beta and test pages to confirm campaigns are set to go live.
- Team Lead on Ensurance All-star game 2017 from Ad Operations perspective, running across all 30 MLB clubs to ensure campaign optimization with constant changing creative until all star game.
- Ad unit’s specs built out to Home Page Roadblocks, ROS, VTP, ATP, Pre-Roll, Mid Roll, custom units, blocks and interstitials mobile/desktop
Aug 2016 - Jul 2017
Associate, Ad Operations | Agency/Programmatic Side
- Clients:Merck, Seaworld, J&J, Teva, Serta, Amtrak, BoeingCoke, Johnson & Johnson, Hershey's, American GirlAd Servers: DCM, Atlas, various DSPs,DBM, TTD, Turn, TubeMogulCadreon(Tradedesk/Programmatic) & BPN(Agency)
- Supported various clients across industries & dozens of campaigns simultaneously, coordinating investment teams, campaign managers, programmatic strategists, publishers, 3rd/4th party vendors
- Created beacons (floodlights, action tags) and uses a proprietary tag manager (Cadreon-Utag) and container tags (Atlas)
- Conducted multi-step QA to ensure consistent and accurate set-up including proper landing page, tag security, intact custom parameters and desired user experience
- Leveraged familiarity with various debuggers (Charles, HTTP-Fox, Tamper Data, Chrome Dev Tools)
- Tracked campaign performance through Excel (vlook-up, pivot tables) and monitors impressions, clicks
Jan 2015 - Aug 2016
Team Attendant, New York Knicks - Equipment Operations
Responsible for assisting team personnel/players during game-nights for away/home team’s locker rooms pre-game setup, pre-game basketball drills & post-game breakdown.Other responsibilities include maintenance/organizing of all uniforms, apparel, and game equipment during the game as needed by home and away equipment operations staffIn all, equipment.
Jan 2007 - Apr 2015
Team Attendant, College Hoops - Equipment Operations
Nov 2008 - Apr 2014
Summer Camp Basketball Coach, New York Knicks, Basketball City & 5-Star Basketball Camps
Mar 2010 - Mar 2014
Team Attendant, New York Liberty - Equipment Operations
May 2008 - Aug 2011
Runner, Sports Production Operations
Aug 2009 - Jan 2010
Temp, Affiliate Distribution/Executive Assistant
- Coordinated and participated in and attended daily/weekly status meetings.
- Video On Demand support from a technical, programming & content management perspective.
- NFL Network & RedZone signal operations assistance which may include database management.
- Assisted in the affiliate website management. i.e. Approvals and aggregating requests.
- Collected metrics and various cable/satellite/telco subscriber report for evaluation with Director.
- Assisted in various one-off affiliate related projects (NFL Network hotel installs, Sports Tier channel lineup and cost report for all major tv providers, alternate content metric reports).
Jun 2014 - Jan 2015
Summer Student Manager, International Trip Ambassador Operations
- Created development training for 50 Ambassador Staff members during four year tenure: polices, presentation, preparation, itineraries, best traveling methods and managed international group coordination throughout.
May 2013 - Aug 2014
Intern, Athletic Developement
Jan 2014 - May 2014
Summer Student Worker, International Trip Ambassador Operations
May 2012 - Sep 2013
Student Team Manager, Women'S Basketball
- Assisted coaches with on the court player development of > 20 players
- Supported Video Coordinator with Sportscode, Synergy Sports & other film duties
- Assisted with the preparation of scouting reports by using FastScout & Word to type coaches’ notes
- Aided Director of Operations with paperwork to ensure the team is in compliance with NCAA Rules
- Empowered by Director of Operations to coordinate post game meals for players and staff
- Responsible for packing all team gear and equipment on trips to 15 different cities in four different countries
Jan 2010 - Apr 2012
Summer Student Worker, Facilities Assistant Operations
May 2011 - Aug 2011
Intern, Business Development & Team Operations
Oct 2013 - Feb 2014
Intern, Digital Marketing/Graphic Design
Jan 2012 - May 2012
Local 177 - Security Guard
Citi Field
Jan 2010 - Jan 2012
Freelance, Gif Banner Creator & Graphic Designer/ Layout Designer For Myspace Profiles
Marcthesewords
Created. developed, tested custom myspace div layouts & created GIF banners
Jan 2004 - Dec 2008
5 education records
Marc H education
Bachelor Of Science (B.S.), Sports Management
St. John'S University
Masters Of Sports Leadership
Northeastern University
Associate'S Degree, Graphic Design
Pratt Institute
Certification, Martech
General Assembly
Cert, Sql Bootcamp: Learning The Language
General Assembly
FAQ
Frequently asked questions about Marc H
Quick answers generated from the profile data available on this page.
What company does Marc H work for?
Marc H works for DIRECTV.
What is Marc H's role at DIRECTV?
Marc H is listed as Ad Operations, Ad tech ,Martech Leader| Tag Management Expert client side and server-side at DIRECTV.
Where is Marc H based?
Marc H is based in New York, New York, United States while working with DIRECTV.
What companies has Marc H worked for?
Marc H has worked for Directv, Kargo, Vmly&R, Tapestry, and Fox Corporation.
How can I contact Marc H?
You can use AeroLeads to view verified contact signals for Marc H at DIRECTV, including work email, phone, and LinkedIn data when available.
What schools did Marc H attend?
Marc H holds Bachelor Of Science (B.S.), Sports Management from St. John'S University.
What skills is Marc H known for?
Marc H is listed with skills including Social Media, Event Planning, Facebook, Social Networking, Marketing, Event Management, Sports, and Social Media Marketing.
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