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I'm a Senior-Level Marketing Leader with a track record of building brands, leading teams, and nurturing key client relationships. I have extensive experience with high-profile organizations and brands in strategy, consumer insights, digital marketing, and campaign development and measurement. I'm known as a collaborative and supportive leader, with an ability to simplify complex challenges and align diverse skill sets around a common goal. I'm passionate about developing transformative brand-building ideas and fostering an environment to bring them to fruition.AREAS OF EXPERTISEBrand Building • Brand strategy• Brand equity & positioning• Establishing goals & objectives• Digital/Social media• Campaign development & execution• Measuring success Integrated Team Leadership• Building & motivating teams• Resource management• Coaching & mentoring talent• Simplifying complex issues & providing direction• Gaining alignment on priorities• Fostering teamwork & a collaborative environment Client Partnership• C-level client consultation• Building trust & nurturing relationships• Quality control• Financial stewardship• Delivering breakthrough business-building solutionsIndustries• Retail• Consumer products (CPG)• Health & wellness• Financial services & Insurance• Nonprofit• Restaurant & food• Franchise organizations
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Group Account DirectorZambeziMinneapolis, Mn, Us -
Independent ConsultantM Mason Llc Aug 2024 - PresentProviding strategic, creative and account leadership on a project or fractional basis
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Group Account DirectorZambezi Mar 2023 - May 2024Culver City, California, UsLed the Account Management department as a member of the Executive Leadership Team. Responsible for staffing, mentoring, and developing account folks.Led key client engagements on TaylorMade, Under Armour (Project Rock), Solo Stove, Traeger and Jinx. Responsible for strategic and creative direction, account profitability, resource management and client satisfaction.Played a supportive but active role in business development. -
Managing DirectorCarmichael Lynch Jul 2021 - Nov 2022Minneapolis, Mn, UsLed the fully integrated, multi-million dollar H&R Block account. Agency services include brand strategy, creative, social media and public relations across three distinct lines of business – consumer tax, small business and financial services. Responsible for staffing, client leadership, account profitability and team direction. -
Group Account DirectorFallon 2014 - 2021Minneapolis, Mn, UsLiaison between internal teams & clients to assure all are aligned & working toward common goals. Led client engagement for key accounts: H&R Block, Lumber Liquidators, Massage Envy, Talenti, Culligan Water, Ballmer Group, Truvia (Cargill), Travelers Insurance. -
Account DirectorFallon 2010 - 2014Minneapolis, Mn, UsKey Clients: H&R Block, Travelers Insurance -
Vp, Account DirectorYoung & Rubicam 2007 - 2010New York, Ny, UsHandled key clients: Sears, Kenmore, Craftsman, Die Hard and Miller Coors. -
Account SupervisorLeo Burnett 2005 - 2007Chicago, Illinois, UsCore member of the multi-disciplinary Allstate Insurance team. -
Account Supervisor, ChicagoDdb 2003 - 2005New York, Ny, UsServed as key client partner for cars.com, McDonald’s, and Clorox. -
Account Supervisor, San FranciscoDdb 2000 - 2003New York, Ny, UsLed client engagement for Clorox’s Auto Care group, supporting Armor All and STP brands. -
Account ManagerNorthlich 1998 - 2000Cincinnati, Ohio, UsLed concept development research for several upstream product explorations in Procter & Gamble's Corporate New Ventures group. Wrote and tested new product positioning strategies.
Marc Mason Skills
Marc Mason Education Details
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Miami UniversityMarketing
Frequently Asked Questions about Marc Mason
What company does Marc Mason work for?
Marc Mason works for Zambezi
What is Marc Mason's role at the current company?
Marc Mason's current role is Group Account Director.
What is Marc Mason's email address?
Marc Mason's email address is mm****@****nch.com
What is Marc Mason's direct phone number?
Marc Mason's direct phone number is +161275*****
What schools did Marc Mason attend?
Marc Mason attended Miami University.
What skills is Marc Mason known for?
Marc Mason has skills like Positioning, Marketing, Product Development, Integrated Marketing, Interactive Marketing, Brand Architecture, Digital Strategy, Interactive Advertising, Creative Strategy, Customer Insight, Advertising, Outdoor Advertising.
Who are Marc Mason's colleagues?
Marc Mason's colleagues are Kristin Riegler, Micah Levin, Simon Roseblade, Maria Machava, Winnie Kessler, Tom Hall, Tommy Dunn.
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