Marc Todd, M.A. Email & Phone Number

Seattle, Washington, United States

Taking time off to take care of the family during COVID.

Seattle

Seattle, Wa

Managing research activities across multiple product areas, including the flagship survey product and the new XM user experience• Instrumental in introducing the UX Research discipline to Qualtrics and educating product teams to most effectively work with research and design, and incorporate UX best practices into the product development lifecycle• Led exploratory research that facilitated the evolution from a survey software company to an experience management platform• Identified and helped define new business opportunities around packaged research projects and programs

Bothell, Wa

Directing all aspects of user research for AT&T Mobile eCommerce • Helping product teams integrate new functionality and cutting edge services into existing eCommerce experience and mobile product catalog

Redmond, Wa

Directed all research activities surrounding complete redesign of internal Microsoft Display Advertising process and tools • Communicated research findings on over 40 global markets to help educate leadership team and key stakeholders • Played key role in standardizing and consolidating close to 400 different tools and processes into one new and robust system that could be used across all markets • Led innovative ad research on new technologies across multiple Microsoft platforms including Bing, Xbox, and Skype• Directed foundational research across Bing Ads Web and Editor tools

Bothell, Wa

Directed simultaneous research efforts on multiple ultrasound products, including all the human factors testing on revolutionary new touch screen ultrasound systems • Instrumental in development of 62 revolutionary ultrasound education videos that exist on multiple devices and teach novice users how to perform complex ultrasound techniques• Collaborated at Director/Vice President level to help define product direction and company focus• Product managed relationships between multiple external partners, including design, hardware and software • Significantly improved SonoSite’s research methods and processes, and the research team’s impact on the product development process

Redmond, Wa

Directed research efforts for multiple game platforms including PC, console, and web platforms • Managed the research effort s of team of full time and vendor employees supporting XBOX LIVE Arcade (XBLA)• Developed new research method for XBLA games called Playfest, tripling the number of games being reviewed and permanently changing the way games are researched in the XBLA space• Researched usability lab parameters for active gameplay in preparation for Kinect, which influenced design of Microsoft’s cutting edge Games research facility • Developed innovative methodology for researching game trials• Conducted exploratory field research to understand how families play games together

Redmond, Wa

Directed research efforts on both Windows Media Center Edition and Windows Tablet PC • Coordinated and led the entire usability effort for release of Windows Media Center Edition• Managed the usability experience and research efforts for entire Media Center Edition TV team and worked with interdisciplinary teams to research and develop superior TV user experience • Supervised cross product, multi-stage research effort evaluating Windows Vista and Office 2007 on Laptop and Tablet PC devices • Directed Windows and Office User Research teams to define user scenarios and success metrics

Redmond, Wa

Managed research efforts for multiple mobile products, touching every application within Microsoft mobile user experience • Directed all user research on PocketPC and portions of the SmartPhone, establishing myself as usability expert on Mobile Devices at Microsoft• Managed research in Europe & Asia to better understand trends and behaviors of mobile users in other cultures • Developed innovative methodology for conducting field research on mobile devices• Invented nine mobile device features submitted for patents

Ma, Psychology, Human Factors & Applied Cognition

Activities and Societies: Research Assistant at the ARCH lab, focusing on cognitive workload research for the Air Force.Worked.

Bs, Psychology